现代产业经济学系列讲座第172期
时 间：2019年5月14日(周二） 15:00-16:30
地 点：复旦大学管理学院思源楼326室
主 题： Consumer Search with Repeat Purchases
主讲人：李卓政 上海财经大学商学院 副教授
主持人：从佳佳 复旦大学管理学院产经系 助理教授
摘 要：We present a multi-period model of sequential search under product differentiation. We show that consumers’ optimal search strategy when anticipating repeat purchases takes the same form as under single purchase, but with a higher reservation value that increases search intensity and market-share rivalry while creating customer loyalty. The dynamic search incentive improves product-match quality, though its welfare effect is non-monotonic when firms’ exploitation of repeat customers causes total output to fall. The equilibrium outcome also depends, in interesting ways, on whether there is price discrimination or/and switching costs, and whether time horizon is finite or infinite. Our analysis provides a general framework for understanding consumer behavior and price competition in dynamic search markets.
主讲人简介：李卓政,上海财经大学商学院产业经济系副教授，经济学博士。研究方向包括微观理论，博弈论和产业组织理论。相关研究成果发表于Games and Economic Behavior国际一流经济学杂志。
产业经济学
2019-5-9
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