021-55664888

扫描二维码关注
复旦大学管理学院

查看更多

问学讲堂:The Purchase Decision Journey And Behavioural Segmentation As A Way To Drive Faster Growth

 

时 间: 2018年5月18日(星期五) 18:00-20:00

地 点: 复旦大学管理学院李达三楼104教室

主 题: The Purchase Decision Journey And Behavioural Segmentation As A Way To Drive Faster Growth

嘉 宾: Mr. Pietro Leone, Global COO, Geometry Intelligence

主持人: 邹德强 复旦大学管理学院市场营销系助理教授

语 言: 英语

 

议程:

18:00-18:30   签到

18:30-19:30   主题演讲: The Purchase Decision Journey And Behavioural Segmentation As A Way To Drive Faster Growth

19:30-20:00   Q&A

 

嘉宾简介:

Mr. Pietro Leone

GLOBAL COO, GEOMETRY INTELLIGENCE

 

With over 20 years in the marketing and advertising industry, Pietro has exceptional experience in growing both brands and businesses, across borders and disciplines, and is an expert in the complex EMEA region.
 
He first joined Grey EMEA over 20 years ago working in key markets - including Italy and CEE. As CEO for Grey Central Eastern Europe (CEE) he managed Grey’s marketing communications across 22 markets, driving success in one of the most important markets in the region.
 
Pietro has since covered the role of EMEA CEO for Geometry Global growing business, foothold and client base in a very divers and complex region.
 
Most recently (july2017) Pietro has been promoted to the Global COO role for Geometry Intelligence, a consulting operation within the Geometry group that focuses on supporting brand owners understanding their customers and potential customers “purchase journey maps”, this to be able deploying highly competitive offering that have the highest potential to convert at strategic points of influence along the journey. 
 
Pietro holds a MBA from Italian management school SDA Bocconi
 
Pietro has worked with global, regional and local marketers including Vodafone, Procter & Gamble, Mars, Nokia, BP, SmithKline Beecham, Emirates, Wyeth and GM’s Chevy, Telkom South Africa

 

报名地址:我要报名

 

职业发展中心(CDO)

2018年4月24日

 

快速链接

扫一扫,欢迎关注
复旦管院官方微信