Program introduction:

SDA Bocconi School of Management is one of the world’s top business schools in terms of educational expertise in fashion and luxury management. The partnering School of Management, Fudan University, boasts itself a well-built faculty team expertise in high end consumer market and market of fashion and luxury brands in China. In addition, the hard-to-compete school location in Shanghai, the most dynamic metropolitan frontline of fashion and luxury market in Asia, adds a dimension to the Fudan-Bocconi joint program which can not be replicated by any other program.

Based on the results of preliminary market survey and preparations, the joint program is planned to launch in the mid-term of this year. The enrollments and trainings of the program are open to talents in fashion and prestige industry, and the students it is expected to breed up are those executive managers who not only have a global vision and capabilities of managing international luxury brands, but have a broad-scale understanding and real-world expertise in high-end consumptions in Chinese market.