Consumer behavior has changed forever. In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments— intent-driven moments of decision-making and preference shaping that occur throughout the entire consumer journey. Customer decision journeys consist of a progression of touch points that together add up to the experience customers get when they interact with companies. In the diverse micro-moments, people use their mobile phones to find answers to their questions and solve problems while on the go. This means there are more opportunities than ever for your brand to be there and be useful. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own marketing mind shift to respond.