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Apple, Alibaba, Tesla, Tencent... What do you think of when you hear these brands? Is it immediately associated with the specific products, organizations, and individuals? The brand name, symbol and its characteristics make them stand out from the competition and guide consumers to make a quick choice. The value of personal brand is about the self-marketing. Build a personal brand so that more people can understand your expertise, feel your value, and you may communicate better with colleagues. Thus how do you make your values manifest in your daily work? What factors make your brand? This event specially invited Peter Li, the former GM of GE renewable energy, BI-Fudan MBA alumni from class CMP5 to give you some idea on how to manage your personal brand. |
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505 Nanjing Road East,
Sofitel Shanghai Hyland, 4F Fleurie Room |
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18:30 -19:00 Sign In |
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19:00 -19:30 Program and Admission Introduction |
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19:30 - 20:45 Topic: How to manage your personal brand? |
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20:45 - 21:00 Q&A |
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Speaker: |
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Peter Li |
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Career Development Office Senior Consultant, School of Management, Fudan University
Ex-General Manager, OnShore Greater China, GE Renewable Energy
Served 21 years in General Electric with 10 years as senior executive leading Renewable Energy business, Engineering management in various business sectors.
Awarded as Top 50 China Innovator by CBNweekly in 2014 for creating innovative solution and new business model.
Received MS on Change management at BI-Fudan MBA program (CMP5) in 2002. |
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The new class will open on May 25, 2018 |
The coming entrance exam is on April 14, 2018 |
You may schedule a class visit according to the schedule below by contacting us via 021-55664776/4779 or email to: fdbi@fudan.edu.cn in advance. |
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Managerial Economics and Decision Making |
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Courses entirely in English, which combines the best teaching resources of BI and Fudan |
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Intensive international cooperation
(Overseas elective course: Berkeley Hass Business School, Nanyang Technological University, IE Business School) |
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Over 50% of students recruited each year are referred by alumni, which reflects the program's outstanding quality and students' satisfaction |
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90% of classmates are from MNCs, with over 10 years working experience on average |
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More than 2400 alumni and students in the BI-Fudan network |
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Go to www.fdsm.fudan.edu.cn/nwmba for more information. |
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