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In the high-speed information era, Marketing, as a discipline and business practice, is being constantly redefined by new terms and new phenomena. Change is a good thing, but only when we remember where they are from. |
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| January 15, 2019 (Tuesday) |
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Radisson Blu Hotel Shanghai New World, 88 Nanjing road, Ballroom C, 2F |
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| 18:30 - 19:00 Sign In |
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| 19:00 - 19:30 Marketing Revisited: What do we miss? |
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| 19:30 - 20:20 Topic: Leadership Across Barriers |
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| 20:20 - 20:50 Alumni Sharing |
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| 20:50 - 21:00 Q&A |
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主讲嘉宾： |
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Speaker:
Dr. Stephanie Huang
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Areas of Expertise
-Luxury marketing and brand engagement by consumers in cross-cultural environment
-Dynamics of trust and distrust in business relationships
-Understanding and managing dynamics of business relationships and networks
-Cross-cultural studies
-Sports marketing and communications |
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Jacky Hao
Chief Representative, BI Norwegian Business School
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Alumni: |
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Lucy Lu
Ulstein Marine Systems (Shanghai) Co., Ltd.
Marketing Manager |
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Biao Chen
Johnson & Johnson Medical (Shanghai) Ltd.
Associate Marketing Director |
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The new class will open on May 31, 2019！
The coming entrance exam is on January.19, 2019 |
| You may schedule a class visit according to the schedule below by contacting us via 021-55664776/4779 or email to: fdbi@fudan.edu.cn in advance. |
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| Jan.3-6 |
Marketing Management |
| Jan.10-13 |
Corporate Finance |
| Jan.17-20 |
HR Management |
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Tel：021-55664776 Email：fdbi@fudan.edu.cn |
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Courses entirely in English, which combines the best teaching resources of BI and Fudan |
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Intensive international cooperation
(Overseas elective course: Berkeley Hass Business School, Nanyang Technological University, IE Business School) |
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Over 50% of students recruited each year are referred by alumni, which reflects the program's outstanding quality and students' satisfaction |
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83% of classmates are from MNCs, with over 10 years working experience on average |
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More than 2300 alumni in the BI-Fudan network |
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| Go to www.fdsm.fudan.edu.cn/nwmba for more information. |
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