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To compete in the online market, it is necessary to digitize internal processes and transform products and services into digital deliveries. Working in knowledge teams and collaborationg online with customers and suppliers means the organisation structure and managerial processes need to change. A new way of working and a new way of managing requires organisational change. Where to start, who to involve, how to do it, and what to expect? |
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Radisson Blu Hotel Shanghai New World, 88 Nanjing road, Ballroom A, 2F |
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18:30 - 19:00 Sign In |
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19:00 - 19:30 Marketing Revisited: What do we miss? |
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19:30 - 20:20 Topic: Organizational Change and Digital Transformation |
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20:20 - 20:50 Alumni Sharing |
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20:50 - 21:00 Q&A |
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Speaker: |
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Prof. Hanno Roberts
BI Norwegian Business School |
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Research Field: Organizational Management, Knowledge Management and Managerial Accounting |
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Alumni: |
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Anita Jin
Kohler China Investment Co. Ltd.
Product marketing channel management
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David Gao
China Fortune Land Development Co., Ltd.
Industry Development Group, General Manager
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The new class will open on May 31, 2019!
The coming entrance exam is on Mar.16, 2019 |
You may schedule a class visit according to the schedule below by contacting us via 021-55664776/4779 or email to: fdbi@fudan.edu.cn in advance. |
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Mar. 7-10 |
Organizational Management and Control |
Mar. 21-24 |
Strategic Technology and Innovation Management |
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Tel:021-55664776 Email:fdbi@fudan.edu.cn |
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Courses entirely in English, which combines the best teaching resources of BI and Fudan |
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Intensive international cooperation
(Overseas elective course: Berkeley Hass Business School, Nanyang Technological University, IE Business School) |
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Over 50% of students recruited each year are referred by alumni, which reflects the program's outstanding quality and students' satisfaction |
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83% of classmates are from MNCs, with over 10 years working experience on average |
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More than 2300 alumni in the BI-Fudan network |
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Go to www.fdsm.fudan.edu.cn/nwmba for more information. |
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