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In the high-speed information era, Marketing, as a discipline and business practice, is being constantly redefined by new terms and new phenomena. Change is a good thing, but only when we remember where they are from. |
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January 10, 2018 (Wednesday) |
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Radisson Blu Hotel Shanghai New World,
88 Nanjing road, Ballroom A, 2F |
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18:30 -19:00 Sign In |
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19:00 -19:30 Program and Admission Introduction |
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19:30 - 20:20 Topic:
Marketing Revisited: What do we miss? |
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20:20 - 20:50 Alumni Sharing |
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20:50 - 21:00 Q&A |
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Speaker: |
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Alumni: |
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Dr.Stephanie Huang |
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Areas of Expertise
-Luxury marketing and brand engagement by consumers in cross-cultural environment
-Dynamics of trust and distrust in business relationships
-Sports marketing and communications |
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Abby Zhou |
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DNV GL Oil & Gas, Region Greater China
Korea & Japan, Marketing & Communication Manager |
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Jacky Hao |
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Chief Representative, BI Norwegian Business School |
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Lawrence Shen |
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Apple
Education Program Development, China |
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The new class will open on May 25, 2018 |
The coming entrance exam is on January 20, 2018 |
You may schedule a class visit according to the schedule below by contacting us via 021-55664776/4779 or email to: fdbi@fudan.edu.cn in advance. |
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Courses entirely in English, which combines the best teaching resources of BI and Fudan |
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Intensive international cooperation
(Overseas elective course: Berkeley Hass Business School, Nanyang Technological University, IE Business School) |
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Over 50% of students recruited each year are referred by alumni, which reflects the program's outstanding quality and students' satisfaction |
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90% of classmates are from MNCs, with over 10 years working experience on average |
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More than 2400 alumni and students in the BI-Fudan network |
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Go to www.fdsm.fudan.edu.cn/nwmba for more information. |
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