Personal Information
Research
Academic Posts&
  Social Activities
Photo Gallery

Xiao Li

Assistant Professor
Department of Marketing
Room 513, Siyuan Building
25011170(TEL)
65103463(FAX)
lixiao@fudan.edu.cn
Research Field:Machine Learning and its Applications in Marketing, Multimedia Data and its Applications in Marketing, Advertising, Innovations and Mechanism Design


Educational Background
Ph.D, Marketing, The Pennsylvania State University, USA
Master, Marketing, Wuhan University
Bachelor, Computer Science and Technology, Naval University of Engineering,PLA


Journal Papers
1. Li Xiao and Min Ding2014Just the faces: Exploring the effects of facial features in print advertisingMarketing Science forthcoming  
2. Li Xiao, Hye-jin Kim, and Min Ding2013An introduction to audio and visual research and applications in marketingReview of Marketing Research  10 213-253 



Copyright © FDSM Corporation, All Rights Reserved