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Xiao Li

Associate Professor
Department of Marketing
Room 513, Siyuan Building
Research Field:Machine Learning and its Applications in Marketing, Multimedia Data and its Applications in Marketing, Advertising, Innovations and Mechanism Design

Educational Background
Ph.D, Marketing, The Pennsylvania State University, USA
Master, Marketing, Wuhan University
Bachelor, Computer Science and Technology, Naval University of Engineering,PLA

Academic Background
2017.09--2018.08, Visiting Scholar, Georgia State University, USA

Journal Papers
1. Shasha Lu, Li Xiao, and Min Ding2016A video-based automated recommender (VAR) system for garments Marketing Science 35(3) 484–510 
2. Li Xiao and Min Ding2014Just the faces: Exploring the effects of facial features in print advertisingMarketing Science 33(3) 338–352 
3. Li Xiao, Hye-jin Kim, and Min Ding2013An introduction to audio and visual research and applications in marketingReview of Marketing Research  10 213-253 

Research Projects
2016.06—2016.10, Principal Investigator, Branding Strategy for Sateri, Sateri (Jiangxi) Chemical Fibre
2016.04—2016.12, Principal Investigator, Website Morphing Research Project, OMP Advertising Communication Co., Ltd
2016.01—2018.12, Principal Investigator, Measuring Consumer Preferences Based on Video Data, National Natural Science Foundation of China

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