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Lu Xianghua

Professor
Department of Information Management and Information Systems
Room 705, Siyuan Building
lxhua@fudan.edu.cn
Research Field:Information System Management, Virtual Community, IT Outsourcing Management


Educational Background
Ph.D, Management Science and Engineering, Fudan University


Academic Background
2012.01--2013.01, Visiting Scholar, University of Southern California, USA
2007.01--2007.06, Visiting Scholar, MIT Sloan School of Management, USA


Awards on Research
2011.06, Best Scholar, Huoshui Program / Young Scholar Training Program (2nd term), Alibaba Group (China)


Awards on Teaching
2010.07, The First National Top 100 MBA Teaching Case Award, China National MBA Education Committee


Journal Papers
1. He (Michael) Jia, Sha Yang, Xianghua Lu, and C. Whan Park2018Do consumers always spend more when coupon face value is larger? the inverted u-shaped effect of coupon face value on consumer spending levelJournal of Marketing 82(4) 70-85 
2. Xianghua Lu, Chee Wei Phang, Sulin Ba, and Xinlin Yao2018Know who to give: Enhancing the effectiveness of online product samplingDecision Support Systems 105 77–86 
3. Xinlin Yao, Xianghua Lu, Chee Wei Phang, and Sulin Ba2017Dynamic sales impacts of online physical product samplingInformation & Management 54(5) 599–612 
4. Lei Huang, Xianghua Lu, and Sulin Ba2016An empirical study of the cross-channel effects between web and mobile shopping channelsInformation & Management 53(2) 265–278 
5. Xianghua Lu, Xia Zhao, and Ling Xue2016Is combining contextual and behavioral targeting strategies effective in online advertising?ACM Transactions on Management Information Systems 7(1) 1-20 
6. Chunhua Wu, Hai Che, Tat Y. Chan, and Xianghua Lu2015The economic value of online reviewsMarketing Science 34(5) 739–754 
7. Barney Tan, Shan L. Pan, Xianghua Lu, and Lihua Huang2015The role of IS capabilities in the development of multi-sided platforms: The digital ecosystem strategy of alibaba.comJournal of the Association for Information Systems 16(4) 248-280 
8. Chee Wei Phang, Chuan-Hoo Tan, Juliana Sutanto, Fabio Magagna, and Xianghua Lu2014Leveraging O2O commerce for productpromotion:An empirical investigation in mainland ChinaIEEE Transactions on Engineering Management 61(4) 623-632 
9. Xianghua Lu and Xia Zhao2014Differential effects of keyword selection in search engine advertising on direct and indirect salesJournal of Management Information Systems 30(4) 299–325 
10. Lihua Huang, Sulin Ba, and Xianghua Lu2014Building online trust in a culture of Confucianism: The impact of process flexibility and perceived controlACM Transactions on Management Information Systems 5(1) 1-23 
11. Sha Yang, Shijie Lu, and Xianghua Lu2014Modeling competition and its impact on paid-search advertisingMarketing Science 33(1) 134–153 
12. Xianghua Lu, Sulin Ba, Lihua Huang, and Yue Feng2013Promotional marketing or word-of-mouth? Evidence from online restaurant reviewsInformation Systems Research 24(3) 596–612 
13. Lu, Xianghua, Cheewei Phang, and Jie Yu2011Encouraging participation in virtual communities through usability and sociability development: An empirical investigationThe Data Base for Advances in Information Systems 42(3) 96-114 
14. Sutanto, Juliana, Chee Wei Phang, Chuan Hoo Tan, and Xianghua Lu2011Dr. Jekyll vis-à-vis Mr. Hyde: Personality variation between virtual and real worldsInformation & Management 48(1) 19-26 
15. Lihua Huang, Ganglan Hu, Xianghua Lu2009E-business Ecosystem and its Evolutionary Path: The Case of the Alibaba Group in ChinaPacific Asia Journal of the Association for Information Systems vol.1(4) 25-36 
16. Xianghua Lu,Michael S H Heng2009Cultural Influence on IS Practices in China:A Literature AnalysisJournal of Global Information Technology Management Vol.12(4) 6-24 
17. Lu, Xianghua2008Critical factors of ASP acceptance in SMEs:an empirical study of Chiese ASP clientsInternational Journal of Electronic Customer Relationship Management 2(4) 297-314 
18. Xiang-Hua Lu, Li-Hua Huang, Michael S.H.Heng2006Critical success factors of inter-organizational information systems–A case study of Cisco and Xiao Tong in ChinaInformation & Management 43(3) 395-408 
19. Xianghua Lu, Lihua Huang2003The Firm Capability Analysis in Large Information Systems Project Implementation ProcessChina MIS vol.1(1) 27-35 
20. Peiran Zhang, Lei Huang, Xianghua Lu, and Lihua Huang2017A literature review on multichannel managementEconomic Management  39(1) 134-146(in Chinese) 
21. Xianghua Lu2013Empirical study of keywords biding strategy and search engine advertising performanceJournal of Management Sciences in China 16(6) 1-9(in Chinese) 
22. Qin, Erwa, and Xianghua Lu2012The initial buyers and repeat buyers in online retailing: An empirical study based on taobao.comEconomic Management 34(6) 82-90(in Chinese) 
23. Lu, Xianghua, Cheewei Phang, and Sulin Ba2011Internet-based marketing service innovation and its value - Evidence from sponsored search advertisingR&D Management 23(6) 64-69(in Chinese) 
24. Xiaoya Liang, Xianghua Lu2010Product Innovation, Architecture Change and Culture Synergy---An Analysis on Sustainable Growth of Electronic Enterprise Based on Multi-case ComparisonR&D Management Vol.22(3) 58-66(in Chinese) 
25. Guanchun Yang,Xianghua Lu2009Technical and Management Design Innovation for Promoting Adhesiveness of Users in Virtual CommunitiesR&D Management Vol.21(5) 29-38(in Chinese) 
26. Ganglan Hu, Xianghua Lu, and Lihua Huang2009A study on E-commerce ecosystem and its coordination mechanism: Evidence from the Alibaba groupSoft Science 23(9) 5-10(in Chinese) 
27. Xianghua Lu and Yue Feng2009The Value of the Public Praise over NetworkManagement World (7) 126-132,171(in Chinese) 
28. Xianghua Lu2009An Empirical Research on the Factors of Enterprise Capability in Information System Project Building ProcessScience & Technology Progress and Policy Vol.26(14) 89-92(in Chinese) 
29. Ganglan Hu, Xianghua Lu, and Lihua Huang2009Ecosystem of E-commerce and its evolutionary pathEconomic Management Journal 31(6) 110-116(in Chinese) 
30. Ganglan Hu,Xianghua Lu,Lihua Huang2009Exploiting Software Product Value in ChinaShanghai Management Science Vol.31(2) 38-44(in Chinese) 
31. Xianghua Lu2009Research on Internet Individual Entrepreneurs' Growth and Sustainability——Evidence from Taobao.com SellersEconomic Management Journal Vol.31(4) 64-69(in Chinese) 
32. Xianghua Lu, Jun Feng, and Lihua Huang2009International Information Systems Research on ChinaChina Journal of Information Systems 3(1) 75-84(in Chinese) 
33. Xianghua Lu,Hao Wu2009Relationship Advancement Model of ASP Vendor and ClientsScience and Technology Management Research Vol.29(3) 152-154(in Chinese) 
34. Lu Xianghua2008IT integration framework and strategy in M&AScience of science and management of S.&T.  166-170(in Chinese) 
35. Lu Xianghua2008A New ASP Business Model in ChinaBUSINESS ECONOMICS AND ADMINISTRATION  21-25(in Chinese) 
36. Liang Dong, Xianghua Lu, Lihua Huang2007The atomic model analysis of ASP platform operationManagement Review vol.4(1) 57-60.66(in Chinese) 
37. Xianghua Lu, Kun Zhao, Yan Jian2006The Information System Project Selection based on ANPComputer Integrated Manufacturing Systems vol.12(10) 1668-1673(in Chinese) 
38. LU Xianghua2006The Design framework of In-house IT organizationScience of Science management of S&T  130-135(in Chinese) 
39. Ming Liu,Xianghua Lu2006The Exploration of Successful ASP ModelManufacture Information Engineering of China (6) 70-71(in Chinese) 
40. Xianghua Lu2006Review on research and development of IT evaluation theoryComputer Integrated Manufacturing Systems  314-319(in Chinese) 
41. Xianghua Lu2004The bank of enterprise informationAMT journal  56-59(in Chinese) 
42. Xianghua Lu, Lihua Juang2004Research on information system active value realization model based on evaluationComputer Integrated Manufacturing Systems vol.10(10) 1284-1289(in Chinese) 
43. Xianghua Lu, Lihua Huang2004The Assessment Framework of Information System InvestmentComputer Integrated Manufacturing Systems vol.10(6) 651-656(in Chinese) 
44. Xianghua Lu, Hong Ling2003Formative evaluation based information system project implementation modelEconomy Management (18) 44-49(in Chinese) 
45. Lihua Huang, Xianghua Lu2003The information system application levels theory and case studyChina MIS vol.1(1) 69-77(in Chinese) 
46. Xianghua Lu2003The evaluation research on information system projects.Science of Science management of S&T  28-32(in Chinese) 
47. Xianghua Lu, Lihua Huang2002The overall assessment of information system projectsComputer Integrated Manufacturing Systems vol.8(12) 931-935(in Chinese) 


Conference Proceedings
1. Barney Tan,Shan L Pan,Xianghua Lu,Lihua Huang2009Leveraging Digital Business Ecosystems for Enterprise Agility: The Tri-Logic Development Strategy of Alibaba.com USA,Phoenix 1-18 
2. Yunjie Xu, Xianghua Lu, Khim Yong Goh, Zhenghui Jiang2009The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of An Online Dining Community USA, Phoenix 1-18 
3. Xianghua Lu,Yue Feng2009Does Price Matter for Online Word-of-Mouth Value---Evidence from Online Restaurants' Reviews Incheon, Korea 938-944 
4. Ganglan Hu, Xianghua Lu, Lihua Huang2009E-business Ecosystem and its Evolutionary Path: Exploring the Phenomenon of E-business Industrial Cluster in China with a Case Study of Alibab Group Incheon, Korea 902-908 
5. Xianghua LU2008IT Integration Framework in M&A14th Cross Strait Conference on Information Management Development Strategy  53-61 
6. Xianghua Lu, Michael S H Heng2008Cultural Aspects of IS in ChinaPACIS2008  406-419 
7. Xianghua Lu2007Determinantsof ASP Adoption in SMEs: An Empirical Study of Chinese ASP clients    
8. Liang Dong,Xianghua Lu,Lihua Huang2006Exploring the news ASP Business Model:Business Circles Oriented ASP Platform  488-494 
9. Lu Xianghua,Lihua Huang2005The Development of IT evalution theoretical studies vol.2 111-116 
10. Wenbo Chen,Lihua Huang,Xianghua Lu2005The B2B Adoption in Retail Firms in China:An Empirical Study vol.2 1502-1505 
11. Minghui Li, Xianghua Lu2009Research Review on Media Richness TheoryThe Third CNAIS National Congress,CNAIS2009 Wuhan 769-775(in Chinese) 
12. Ganglan Hu,Lihua Huang,Xianghua Lu2009The Research on Co-Opetition Relationship Among E-Businessmen Hangzhou,China 37-41(in Chinese) 
13. Xianghua Lu2009The Constraints of Individual Internet Entrepreneurs Transformation:Evidence from Taobao.com Top Sellers Hangzhou, China 18-23(in Chinese) 
14. Lu Xianghua, Lihua Huang2003The active value realization of information systemsScience of Science management of S&T  28-32(in Chinese) 


Academic Works
Xianghua Lu. 2005. Information System Value Management. Economy Management Press, Beijing.  (in Chinese)


Teaching Materials, etc.
Wenbiao Fu,Jian Liu,Lihua Huang,Huiqiang Zheng,Zhengshu Zhou,Xianghua Lu,Changguo Yu,Defa Zhao,Kejin Hu,Zhongchao Guo,Xiaoyin Zhang,Yue Zhang,Zhengchuan Xu,Yan Cheng,Zhijia Wang,Ning Bai,Shixiong Zhu,Chunhua Huang,Gao Li,Longzhang Xu. 2007. Informationization Programming and Project Management (Ⅰ). Shanghai, Shanghai Century Press, Shanghai(in Chinese)
Wenbiao Fu,Jian Liu,Lihua Huang,Huiqiang Zheng,Zhengshu Zhou,Xianghua Lu,Changguo Yu,Defa Zhao,Kejin Hu,Zhongchao Guo,Xiaoyin Zhang,Yue Zhang,Zhengchuan Xu,Yan Cheng,Zhijia Wang,Ning Bai,Shixiong Zhu,Chunhua Huang,Gao Li,Longzhang Xu. 2007. Informationization Programming and Project Management (Ⅱ). Shanghai, Shanghai Century Press, Shanghai(in Chinese)


Research Projects
2019.01—2022.12, Principal Investigator, The Borrowers' Repayment Behavior and Market Mechanism Research over Internet Microloan Platform: From the Perspective of Pro-Social Theory, National Natural Science Foundation of China
2015.12—2016.11, Principal Investigator, Information System Architecture Planning Consulting Service for Ouyeel Logistic Business, Shanghai OuyeelLogostic Ltd.
2015.01—2016.01, Principal Investigator, 2015 Shanghai Integration of Informatiization and Industrialization Development Report, Shanghai Municipal Commission Economy and Informatization
2015.01—2017.12, Principal Investigator, Internet Marketing; Online Sampling; WOM Marketing; Ecommerce, National Science Foundation of China
2014.09—2016.08, Principal Investigator, The Impact of Social Engagement on Consumers' Purchase Decision: An Empirical Study, Shanghai Pujiang Program
2012.01—2013.12, Principal Investigator, The Dynamic Impact of Online WOM on Consumer Behavior: Based on Consumer Learning Model, Oversea Cooperative Study Funds of National Natural Science Foundation of China
2012.01—2015.12, Principal Investigator, Keywords Selection and Bidding Strategy in Search Engine Advertising: Theoretical Model and Empirical Study after Considering the Multi-constraints, General Program of National Natural Science Foundation of China
2011.09—2013.06, Principal Investigator, Corporate Innovation Driven by Social Media: Customer Management, Internal Operation and Product R&D, Shanghai Social Science Fund
2008.09—2010.09, Principal Investigator, Research on IT integration strategy and implementation in M&A, Shanghai Educational Fund Chenguang Project
2006.09—2009.12, Principal Investigator, Research on the behavior of ASP and ASP clients and their contract building process, Chinese National Science Fund Project
2005.09—2007.09, Principal Investigator, Research on Chinese traditional organization's IT governance mechanism, Fudan University
2005.03—2005.06, Principal Investigator, ISP project of GSP auto parts company, GSP
2004.06—2004.12, Principal Investigator, Shanghai enterprise informationization Public Service System Plan and design, Shanghai Government
2004.06—2004.08, Principal Investigator, Shanghai SME IT service platform plan, Shanghai Government
2004.01—2004.06, Principal Investigator, Land Corporate Information Systems Planning Project, Land Corporate


Academic Conferences
2009.06—2009.06 CSWIM 2009 The Third China Summer Workshop on Information Management, Guangzhou, China



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