With the belief of “learning by doing”, Fudan International MBA Program newly launched the JOIN Project-Based Learning Program (JOIN PBLP) to bridge students’ managerial theories and practices in real business and social environments. Through students’ participation in PBLP activities, the program is designed to enhance their competencies on communication, management and leadership, and hence makes them be well prepared for future career development.

JOIN PBLP is a compulsory course for the Fudan IMBA students. Prof. Huang Jianbing, Fudan IMBA Program Academic Director is the coordinator of the program. This program guideline is made for IMBA students’ involvement of experiential activities and the evaluation for their 2 practice credits.　

What is the Fudan JOIN Consulting Project?
As part of PBLP,　 Fudan JOIN Consulting Project is designed to leverage the expertise and research backgrounds of distinguished　Fudan School of Management faculty and MBAs to provide unbiased perspective and strategic insights to real businesses. Each consulting　team comprises 5 to 6 Fudan MBA students, with professional experience prior to their MBA study. All teams will be tutored by one academic professor and another business practitioner, selected from a large alumni pool.

All stakeholder win with JOIN Consulting Project: Students learn and apply their skills to real corporate challenges. Professors apply their knowledge and mentor students. Client companies get unique, cost-efficient solutions. Everyone wins.

The result is a unique blend of theoretical vision, experiential know-how, and creative "out of the box" thinking.

Fudan JOIN Consulting Project Teams 2009

Team 1 Hui Zhi 汇智
　　　　　　　　　　　　 Strengths: Strategy, Marketing and IT　
　　　　　　　　　　　　 Project Areas: Bank, Insurance and Security
　　　　　　　　　　　　 Leader: Robin MENG 蒙福耀

Team 2 Young & Smart 新睿
　　　　　　　　　　　　 Strengths: Strategy, Marketing and　Operation　
　　　　　　　　　　　　 Project Areas: IT, Manufacturing and Commercial Chain-operation
　　　　　　　　　　　　 Leader: Marco BAO 鲍宪杰

Team 3 SMART
　　　　　　　　　　　 Strengths:　Marketing, Operation　and IT　
　　　　　　　　　　　　Project Areas: Manufacturing, Supply Chain and Service
　　　　　　　　　　 　Leader: Amy XU徐秋红

Team 4 Wits 维思
　　　　　　　　　　　 Strengths: Strategy
　　　　　　　　　　　　Project Areas: NGO Development
　　　　　　　　　　　 Leader: Jason WANG王家晨

Team 5 Endeavour 奋斗
　　　　　　　　　　　 Strengths: Operation optimizing (SCM included), Strategy and Marketing
　　　　　　　　　　　　Project Areas: Local SMEs
　　　　　　　　　　　 Leader: LU Zhengfeng陆政峰

Team 6 Lan Hai Bo Tong　 蓝海博通
　　　　　　　　　　　 Strengths: Strategy, Operation，Marketing， IT　and Supply Chain
　　　　　　　　　　　　Project Areas: Investing & Acquisition, Bank Project Areas: Investing & Acquisition, Bank & Insurance, Manufacturing and IT
　　　　　　　　　　　 Leader: Yolanda MA马云

Team 7 Ge Xin 革新
　　　　　　　　　　　 Strengths: Marketing, Operation and Supply Chain 　
　　　　　　　　　　　　Project Areas: FMCG, Textile, Mechatronics and Manufacturing
　　　　　　　　　　　 Leader: Jason WANG王增禹

Previous Consulting Experience since 2005
In 2005, Fudan-Wharton Global Consulting Practicum was established to deliver consulting services for　senior managers who want to enter or improve their businesses in the North American market. The client companies　covered medicine, chemistry, agriculture,　FMCG and other industries.

In 2008, Fudan University and Massachusetts Institute of Technology launched the China Lab Project. 3 months consulting practice makes MBAs meet today's business and information technology demands. In the end, the team-based solutions solve mission-critical business problems that provide educational value to students and business value to client companies, which were start-ups on the Yangtze-River Delta from IT software, medical service, finance, and logistics industries.　

Based on　the　successful experience of the GCP and China Lab and the positive feedback of client companies, Fudan MBA Office　initiated the Fudan JOIN Consulting Project in the April 2009.　

Testimonials　
“In respect, I can say that the project was extremely productive and useful, helping us focus. I enjoyed it a lot and though you guys did great. Our CEO was quite impressed with the final report.”　　　　　　　　
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 --Recognized Leader in Financial Service Technology, Fudan-Wharton GCP

“You did a really good job. Your report offers an international and professional management perspective. This is very important for the company at the entrepreneurial stage. ”
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 --CEO of GMT Software Development, Fudan-MIT China Lab

Press Release (Partial)
"Entrepreneurs Benefit from Student Link"
By Della Bradshaw, Financial Times, Monday, April 21, 2008

"中美商学院首次联手“义诊”长三角创业型中小企业"
新华网　 2008-4-17　

"MBA学生跨国交流 探寻中小企业发展之路"
中国经济网　 2008-1-5


For more information, please contact:　
Sherry Hong (洪雪君)
xjhong@fudan.edu.cn
Tel: 021-5566 4782

Fax: 021-5566 4725
Fudan International MBA Program