PTT: Thien Thanapornpvh, Acting Manager, PTT Oil and Retail Business Public Company Limited
"The Fudan – Sasin team's performance was excellent with great improvement from the beginning of the project. Many recommendations are in line with our study and very practical, for southern China such as sugar land, ice level, delivery channels, payment methods, etc., we need to explore further how to implement them effectively. The most impressive work for me is how the team delivered their final presentation in a concise, thorough and compelling way with high confidence."
Fudan-MIT China Lab Collaborated with MIT
Medtronic: David Xu-Market Development Manager
Members from different industries with various backgrounds can give us more open and fresh ideas - think out of insiders' box. For example, the physician recruiting strategy is very attractive and innovative. Faculty mentor helped guide students to be more focused on what we needed and expected. And the team provides us a good direction on the project with deep understanding and analysis.
Fudan Local iLab
Symrise: Joyce Zhu-Accument Management
The iLab team thoroughly studied the space fragrance industry. Students really deeply dug into market and spend time and energy to talk with industry experts to summary with the data. Deliverables and the recommendations provided by the team are optional and practical as the space fragrance has been put into presentation and it will be introduced and promoted to potential clients and new segmentation.
McDonald's China: JIANG Hongyi- McCafé Senior Branding Manager
The iLab team conducted deep consumers analysis based on the understanding of the target group and comments absorbed from online platforms. We especially appreciate the proposal finally provided by the team which differs from any of those from our internal department. Actually one of the recommendations from the final proposal is just the one we are actively working on. And hence, the deliverables and the recommendations provided by the team are really practical.