The "JOIN" brand created by IMBA students includes three integral parts: Orientation, Study Trip and the JOIN Forum serving as a bridge connecting IMBA students with leading companies.

All IMBA and MBA students take part in the JOIN Orientation, a fun and activity-packed week at the end of the August just before classes commence. The whole orientation is planned, organized and implemented by the second-year students. It introduces first-year students to all aspects of the IMBA program and gets them off to the best possible start at Fudan.