意大利博科尼管理学院是国际顶级商学院之一,其拥有的体现意大利时尚和奢侈品产业管理精华的时尚管理硕士学位项目更是世界驰名、绝无仅有。复旦大学管理学院不仅拥有对中国时尚和奢侈品市场和管理具有丰富经验的教授专家,而且地处亚洲时尚与奢侈品市场的中心和前沿城市——上海,具有不可替代的紧密联系中国时尚和奢侈品市场的最新实践的优势。
经过我院和博科尼管理学院共同进行的市场调研和前期策划,计划于2008年二、三季度推出“复旦—博科尼时尚与奢侈品管理高级证书课程”,面向社会招生与培训。该项目旨在为中国和国际市场培养既具有国际时尚奢侈品管理能力和国际视野,又深入了解中国高端消费市场的具有实战能力的国际化高级管理人才。
Program introduction:
SDA Bocconi School of Management is one of the world’s top business schools in terms of educational expertise in fashion and luxury management. The partnering School of Management, Fudan University, boasts itself a well-built faculty team expertise in high end consumer market and market of fashion and luxury brands in China . In addition, the hard-to-compete school location in Shanghai, the most dynamic metropolitan frontline of fashion and luxury market in Asia, adds a dimension to the Fudan-Bocconi joint program which can not be replicated by any other program.
Based on the results of preliminary market survey and preparations, the joint program is planned to launch in the mid-term of this year. The enrollments and trainings of the program is open, and the students it is expected to breed up are those executive managers who not only have a global vision and capabilities of managing international luxury brands, but have a broad-scale understanding and real-world expertise in high-end consumptions in Chinese market.
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