International Business
This course gives an overview of the opportunities and challenges facing firms involved in conducting cross-border business activities in an increasingly open and dynamic world.
The course aims to provide the students with managerial knowledge and analytical skills that are important when companies carry out international business activities.
The course combines corporate strategy theories with theories of economic organization and management.
International Business
This course gives an overview of the opportunities and challenges facing firms involved in conducting cross-border business activities in an increasingly open and dynamic world.
The course aims to provide the students with managerial knowledge and analytical skills that are important when companies carry out international business activities.
The course combines corporate strategy theories with theories of economic organization and management.
This course gives an overview of the opportunities and challenges facing firms involved in conducting cross-border business activities in an increasingly open and dynamic world.
The course aims to provide the students with managerial knowledge and analytical skills that are important when companies carry out international business activities.
The course combines corporate strategy theories with theories of economic organization and management.
Zheying Wu
Associate Professor
Department of Business Administration
Research area：International Business, Strategy
Personal Profile：Zheying Wu, an associate professor in the Department of Business Administration at Fudan University's School of Management, earned her Doctorate in Business Administration from the University of Southern California. She also holds a Bachelor's degree in International Business Administration from Fudan University.