Managerial Economics and Decision Making
Managerial Economics is one of the core modules for a MBA program. The theoretical background of the module is microeconomics, but managerial economics is much more focused on applications of the economic principles in practice and competition in doing business. This module will use a systematic framework from the viewpoint of economics to analyze the decision making in doing business and to explain how the economic principles and its applications are related. Based on the critical concepts in microeconomics, the module will focus on competitive strategies. Towards different industries and different markets, this module will analyze how to select a better
strategy in pricing, product differentiation, and output competition etc, and to explain the critical factors to reach better performance in business decision making.
Managerial Economics and Decision Making
Managerial Economics is one of the core modules for a MBA program. The theoretical background of the module is microeconomics, but managerial economics is much more focused on applications of the economic principles in practice and competition in doing business. This module will use a systematic framework from the viewpoint of economics to analyze the decision making in doing business and to explain how the economic principles and its applications are related. Based on the critical concepts in microeconomics, the module will focus on competitive strategies. Towards different industries and different markets, this module will analyze how to select a better
strategy in pricing, product differentiation, and output competition etc, and to explain the critical factors to reach better performance in business decision making.
Managerial Economics is one of the core modules for a MBA program. The theoretical background of the module is microeconomics, but managerial economics is much more focused on applications of the economic principles in practice and competition in doing business. This module will use a systematic framework from the viewpoint of economics to analyze the decision making in doing business and to explain how the economic principles and its applications are related. Based on the critical concepts in microeconomics, the module will focus on competitive strategies. Towards different industries and different markets, this module will analyze how to select a better
strategy in pricing, product differentiation, and output competition etc, and to explain the critical factors to reach better performance in business decision making.
Zhiyong Yao
Department of Applied Economics
Research area：
1. Wen Cao, Qinyang Sha, Zhiyong Yao, Dingwei Gu, and Xiang Shao. 2019. Sniping in soft-close online auctions: Empirical evidence from overstock. Marketing Letters 30(2).179-191.
2. Dingwei Gu, Zhiyong Yao, Wen Zhou, and Rangrang Bai. 2019. When is upstream collusion profitable?. RAND Journal of Economics 50(2).326-341.
3. Zhiyong Yao, Dingwei Gu, and Wen Cao. 2019. SOEs as intermediation: Leakage effect under financial repression. Pacific-Basin Finance Journal 53.349-361.
Professor Profile：Hi everybody! My name is Zhiyong Yao, and I am a Professor of Economics, at School of Management, Fudan University. I've got my BA and MA in Economics from Beijing University, and PhD from UCLA. I have taught managerial economics for MBA students and advanced microeconomics for PhD students for almost twenty years. My research interests focus on industrial economics and China's economic reform. I have published many articles in top academic Journals, such as Rand Journal of Economics, and Journal of Industrial Economics.
Reading is one of my favorite ways to spend my spare time, and jogging and travelling are among the others.