Marketing Management
Marketing Management is the art and science of selecting target markets and acquiring, retaining, and expanding customer bases through the creation, delivery, and communication of superior customer value. It aims to achieve organizational objectives by effectively satisfying customers in a dynamic environment.
This course offers a comprehensive overview of marketing processes and principles, providing students with the opportunity to apply key concepts to practical business scenarios. The primary goal of this course is to develop expertise in the managerial aspects of marketing. Furthermore, it provides an understanding of marketing as a foundation for general management decision-making and as an analytical framework.
Marketing Management
Marketing Management is the art and science of selecting target markets and acquiring, retaining, and expanding customer bases through the creation, delivery, and communication of superior customer value. It aims to achieve organizational objectives by effectively satisfying customers in a dynamic environment.
This course offers a comprehensive overview of marketing processes and principles, providing students with the opportunity to apply key concepts to practical business scenarios. The primary goal of this course is to develop expertise in the managerial aspects of marketing. Furthermore, it provides an understanding of marketing as a foundation for general management decision-making and as an analytical framework.
Marketing Management is the art and science of selecting target markets and acquiring, retaining, and expanding customer bases through the creation, delivery, and communication of superior customer value. It aims to achieve organizational objectives by effectively satisfying customers in a dynamic environment.
This course offers a comprehensive overview of marketing processes and principles, providing students with the opportunity to apply key concepts to practical business scenarios. The primary goal of this course is to develop expertise in the managerial aspects of marketing. Furthermore, it provides an understanding of marketing as a foundation for general management decision-making and as an analytical framework.
Deqiang Zou
Department of Marketing
Research area：Dr. Zou's research encompasses both consumer behavior and empirical modeling issues within the marketing domain. His areas of interest include social incentive mechanisms, user-generated content (UGC), biases in numerical information processing, consumer identity value, and customer satisfaction, among others.
Professor Profile：Dr. Deqiang Zou is an Assistant Professor of Marketing at the School of Management, Fudan University. He earned his Ph.D. and Master's degree in Management from the School of Economics and Management, Tsinghua University, and his Bachelor's degree in Economics from the School of Business, Renmin University of China.