本次公开课将邀请BI挪威商学院最受欢迎的教授之
 
Program
 

Consumer behavior has changed forever. In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments— intent-driven moments of decision-making and preference shaping that occur throughout the entire consumer journey. Customer decision journeys consist of a progression of touch points that together add up to the experience customers get when they interact with companies. In the diverse micro-moments, people use their mobile phones to find answers to their questions and solve problems while on the go. This means there are more opportunities than ever for your brand to be there and be useful. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own marketing mind shift to respond.

 
Date:
 
Sep. 9, 2019 (Monday)
 
Venue:
 

Radisson Blu Hotel Shanghai New World, 88 Nanjing road, Ballroom C, 2F

 
Language:
 
English
Schedule:
 
 
18:30 - 19:00 Sign In
 
19:00 - 19:30 Program and Admission Introduction
 
19:30 - 20:30 Topic: Customer Decision Journey: The New Marketing Battleground
 
20:30 - 20:50 Alumni Sharing
 
20:50 - 21:00 Q&A
 
 
 
Speaker:
 
Hanno Roberts 教授  
Dr. Deqiang Zou
 
Dr. Deqiang Zou earned PhD and master degree in management from School of Economics and Management, Tsinghua University, and bachelor degree in economics from School of Business, Renmin University of China.
At present, he teaches “Marketing Management”, “Marketing Research and its Business Applications”, “Cutting‐edge Marketing Research and Analytics”, “Digital Marketing”, etc. in School of Management, Fudan University.
 
Alumni:
Hanno Roberts 教授   Lilian Qian
Abbott Molecular Diagnostics
National Head of Commercial Operations
Hanno Roberts 教授   Hao Liu
Microsoft China Ltd.
Customer Success Unit, Cloud Architect Director
 
 
Registration
 
The new class will open on Nov.22, 2019!
The coming entrance exam is on Aug. 31, 2019
You may schedule a class visit according to the schedule below by contacting us via 021-55664776/4779 or email to: fdbi@fudan.edu.cn in advance.
 
Aug.22-Aug.25 Leadership Development
Sep.5-Sep.8 Multinational Financial Management
Sep.19-Sep.22 Marketing Management
 
 

Tel:021-55664776 Email:fdbi@fudan.edu.cn

 
About us
 
-   Courses entirely in English, which combines the best teaching resources of BI and Fudan
-   Intensive international cooperation (Overseas elective course: Berkeley Hass Business School, Nanyang Technological University, IE Business School,HPI Academy, Potsdam University)
-   Over 50% of students recruited each year are referred by alumni, which reflects the program's outstanding quality and students' satisfaction
-   78% of classmates are from MNCs, with over 10 years working experience on average
-   More than 2400 alumni in the BI-Fudan network
 
Go to www.fdsm.fudan.edu.cn/nwmba for more information.