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In the high-speed information era, Marketing, as a discipline and business practice, is being constantly redefined by new terms and new phenomena. Change is a good thing, but only when we remember where they are from.
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| January 7, 2020 (Tuesday) |
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| Radisson Blu Hotel Shanghai New World, 88 Nanjing road, Ballroom A, 2F |
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| 18:30 - 19:00 Sign In |
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| 19:00 - 19:30 Program and Admission Introduction |
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| 19:30 - 20:20 Topic: A Glimpse at Marketing in a New Era |
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| 20:20 - 20:50 Alumni Sharing |
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| 20:50 - 21:00 Q&A |
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Speaker： |
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| Dr. Stephanie Huang |
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Areas of Expertise
- Luxury marketing and brand engagement by consumers in cross-cultural environment
- Dynamics of trust and distrust in business relationships
- Understanding and managing dynamics of business relationships and networks
- Cross-cultural studies
- Sports marketing and communications |
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| Huizhong Xu |
| Executive Director, BI-Fudan MBA Program |
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Alumni: |
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Andrew Xu
GSK
HR Operations Director, China & Hongkong |
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Cynthia Fan
Baker Hughes, a GE Company
Region CFO, Digital Solution, China
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The new class will open on May 22, 2020！
The coming entrance exam is on February 29, 2020 |
| You may schedule a class visit according to the schedule below by contacting us via 021-55664776/4779 or email to: fdbi@fudan.edu.cn in advance. |
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| Jan.2-5 |
Marketing Management |
| Jan.9-12 |
Corporate Finance |
| Jan.9-12 |
Multinational Financial Management |
| Jan.17-20 |
HR Management |
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Tel：021-55664776 Email：fdbi@fudan.edu.cn |
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Courses entirely in English, which combines the best teaching resources of BI and Fudan |
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Intensive international cooperation
(Overseas elective course: Berkeley Hass Business School, Nanyang Technological University, IE Business School,HPI Academy, Potsdam University) |
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Over 50% of students recruited each year are referred by alumni, which reflects the program's outstanding quality and students' satisfaction |
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79.5% of classmates are from MNCs, with over 12 years working experience on average |
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More than 2700 students and alumni in the BI-Fudan network |
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| Go to www.fdsm.fudan.edu.cn/nwmba for more information. |
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