KANTAR：Business Development Director
KANTAR
Inspire our clients, people and society to create and flourish in an extraordinary world
JOB DETAILS
Northern China Business Development Director
Beijing, China
ROLE MISSION
Delivering incremental revenue for Kantar Greater China whilst in turn helping the leading Chinese brands answer the key business questions they have through actionable insight. Kantar China has established a highly entrepreneurial Business Development team which you would be the leader for the business development activities in the Northern China.
KANTAR
Nobody knows consumers better than Kantar. Providing insight and inspiration to help clients flourish in an extraordinary world, we bring together 12 of the world’s leading research, data and insight brands. At the heart of WPP, our global team of 30,000 people in more 100 countries delivers specialist insight, business strategies and consultancy support.
KEY OUTCOMES STATEMENT:
· Personal responsibility for the full sales process (prospecting to contract signing) to develop revenue with key Chinese & Multinational clients.
· People management of 1 direct report who is focused on selling syndicated and highly modular Kantar solutions.
· Lead the China selling plan for a key industry vertical e.g. FMCG, Financial Services or Technology.
· Target potential new clients for Kantar Greater China and identify their key business questions that can be answered using Kantar’s market-leading suite of research and consultancy solutions.
You will be incentivised to target potential new clients for Kantar Greater China and identify their key business questions that can be answered using Kantar’s market-leading suite of research and consultancy solutions. Examples of the business questions that we’ve been helping leading Chinese and Multinational brands answer in the last 6 months are:
· Huawei - We are #1 in China in our category but #3 in the rest of the world; help us understand how to win with consumers in Western Europe.
· PingAn – What are the unmet needs of consumers in the Healthcare Insurance category?
· Yili – How do we improve the effectiveness of our marketing campaigns?
· Chili’s – We want to launch our restaurant Chain in China – where and how should we launch?
· Disney – How should we develop our brand in lower tier cities in China?
CAPABILITIES STATEMENT
Ú8+ years’ experience in a sales role in market research, Consultancy, B2B or FMCG sales, or Media/Creative Agencies.
ÚTrack record of delivering incremental revenue from a portfolio of clients in China
ÚDemonstration of consultative selling skills in meetings, pitching and proposal writing
ÚGood breadth of key client contacts in China and strong networking skills
ÚBreadth of knowledge in at least 1 of the key industry verticals - FMCG, Financial Services, Technology
ÚBroad understanding of Market research techniques (but not necessarily an expert in conducting market research) with intelligent curiosity to be able to learn the details quickly
ÚA self-starter able to go after client opportunities tenaciously
ÚFluent in Mandarin, at least conversational English but strong written English skills
ÚWorking knowledge of Microsoft Office (PowerPoint, Excel and Outlook)
REWARDS
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
APPLICATION
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To apply for a career that’s out of the ordinary, please apply below.
https://www.fdsm.fudan.edu.cn/fdrs/jump?link=@@ldd!@tbe!@taleo!@net/ldd03/ats/careers/v2/viewRequisition?org=KANTARSSA&cws=140&rid=8574
About Kantar
Kantar is home to some of the world’s leading research, data and insight brands. In China it comprises of 11 specialised businesses that focus on four key areas:
• Consumer Insights: driven by the experts at Kantar Millward Brown, Kantar TNS, Kantar Worldpanel & Lightspeed
• Consulting: driven by the experts at Kantar Vermeer, Kantar Retail, and Kantar Added Value, and Kantar Futures
• Healthcare: driven by the experts at Kantar Health
• Media: driven by the experts within Kantar Media CIC, CTR & CSM
Collectively, they offer the most complete view of the Chinese consumer: the way we live, shop, watch and connect. Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to eye-tracking; from large scale quantitative studies to qualitative research.
Kantar’s value to clients lies increasingly in the connections we can make between these businesses, connecting different data sets results in richer and deeper insights, generating customized, more effective solutions and services to our clients. We also provide access to other partners and the riches of the wider WPP parent group, the world leader in marketing communications services with 3,000 offices in 111 countries.
www.kantar.com
