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Dou Yifan

Associate Professor/Vice Department Chair
Department of Information Management and Information Systems
Room 602, Siyuan Building
Research Field:E-Business, Economics of IT, Supply Chain Management

Educational Background
Ph.D, Management Science and Engineering, Tsinghua University
Bachelor, Information Management and Information System, Tsinghua University

Academic Background
2010.09--2011.09, Visiting Scholar, Georgia Institute of Technology, USA

Awards on Research
2020.11, Outstanding Scientific Research Achievement Award of Information Economics in 2020, China Information Economics Society
2019.10, Best Paper Award at Annual Conference of China Information Economics Society, China Information Economics Society
2019.09, 2019 Management Science Meritorious Service Award, Management Science
2018.10, 2018 Young Scholar Innovation Award of China Information Economics, China Information Economics Society

Journal Papers
1. Yifan Dou and D. J. Wu2021Platform competition under network effects: piggybacking and optimal subsidizationInformation Systems Research forthcoming 1-16 
2. Qifeng Tang, Zhiqing Shao, Lihua Huang, Wenyi Yin, and Yifan Dou2020Identifying influencing factors for data transactions: A case study from shanghai data exchangeJournal of System Science and System Engineering 29(6) 697-708 
3. Jinyang Zheng, Zhengling Qi, Yifan Dou, and Yong Tan2019How mega is the mega? exploring the spillover effects of wechat using graphical modelInformation Systems Research 30(4) 1343–1362 
4. Yifan Dou, Yu Jeffrey Hu, and D. J. Wu2017Selling or leasing? Pricing information goods with depreciation of consumer valuationInformation Systems Research 28(3) 585-602 
5. Yan Bai, Zhong Yao, and Yifan Dou2015Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.comInternational Journal of Information Management 35(5) 538–550 
6. Yifan Dou, Marius F. Niculescu, and D. J. Wu2013Engineering optimal network effects via social media features and seeding in markets for digital goods and servicesInformation Systems Research 24(1) 164–185 
7. Shuo Huang, Sven Axsäter, Yifan Dou, and Jian Chen2011A real-time decision rule for an inventory system with committed service time and emergency ordersEuropean Journal of Operational Research 215(1) 70–79 
8. Dan Zhou, Zhong Yao, and Yifan Dou2017Effects of consumers' budget constraint on the referral reward programJournal of Management Sciences in China 20(8) 80-92(in Chinese) 
9. Yifan Dou and Zhong Yao2016Dynamic contract design in the electronic markets under information asymmetryChines Journal of Management Science 24(7) 127-134(in Chinese) 
10. Yifan Dou,and Yan Zhu2015Vertical differentiation and platform competition in two sided marketsJournal of Tsinghua University 55(6) 705-708(in Chinese) 

Conference Proceedings
1. Yifan Dou and Jian Chen2015Understanding the value of online customer reviews: The channel perspective19th Pacific Asia Conference on Information Systems, PACIS 2015 Singapore 1-14 
2. Yifan Dou, D. J. Wu, and Jian Chen2012Platform pricing with strategic buyers2012 45th Hawaii International Conference on System Sciences Maui, Hawaii 4535-4544 
3. Yifan Dou, Marius F. Niculescu, and D. J. Wu2011Software adoption under network effects: Optimal seeding, sequencing, and pricingInternational Conference on Information Systems 2011 Shanghai, China 586-602 

Research Projects
2021.01—2023.12, Co-PI, The Research on Pricing the Data and the Influencing Factor Identification, Shanghai Data Exchange Corp.
2020.11—2021.04, Principal Investigator, Research Project on Smart City Development for CIMC, China International Marine Containers (Group) CO., LTD
2020.08—2020.12, Principal Investigator, Research and Application of Smart Technologies in Transportation of Community Development, IntelliCloud Corporation
2019.10—2022.06, Principal Investigator, Customer Traffic Management and Collaboration Design in the Platform Ecosystem, Shanghai Shuguang Project
2017.10—2019.10, Principal Investigator, User-Purchase Analysis and Product Line Optimization in E-Commerce Platform, Hangzhou ZZ Culture Creation co. LTD
2017.01—2020.12, Principal Investigator, Dynamic Competition and Ecosystem Coordination in Two-sided Markets, National Natural Science Foundation of China
2014.01—2016.12, Principal Investigator, Pricing Information Goods Under the Impacts of Social Networks, National Natural Science Foundation of China
2014.01—2016.12, Member, The Study of Information Diffusion and User Behaviors Evolution in Social Networks, National High-tech R&D Program (863 Program)

Academic Posts
2020.07—, Associate Editor, Information Systems Research
2020.02—, Associate Editor, Journal of Electronic Commerce Research

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