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Iris Hung
Professor
Department of Marketing
Room 519, Siyuan Building
25011186(TEL)
65103463(FAX)
iris.hung@fudan.edu.cn
Research Field:Consumer Behavior
Educational Background
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Ph.D,
Marketing,
The Hong Kong University of Science and Technology, HK
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Master,
Marketing,
Chinese University of Hong Kong, HK
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Bachelor,
Marketing, Information System,
The Hong Kong University of Science and Technology, HK
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Academic Background
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2016.08--2016.12,
Visiting Scholar,
MIT Sloan School of Management, USA
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Awards on Research
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2017.10,
2017 JCR Outstanding Reviewer Award,
Journal of Consumer Research
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2017.05,
IJRM Outstanding Senior Editors,
International Journal of Research in Marketing
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Journal Papers
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1.
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Zheshuai Yang and Iris W. Hung. 2021. Creative thinking facilitates perspective taking. Journal of Personality and Social Psychology 120(2) 278–299. 
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2.
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Hannah H. Chang and Iris W. Hung. 2018. Mirror, mirror on the retail wall: self-focused attention promotes reliance on feelings in consumer decisions. Journal of Marketing Research 55(4) 586-599.
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3.
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Iris W. Hung and Robert S. Wyer Jr.. 2014. Effects of self-relevant perspective-taking on the impact of persuasive appeals. Personality and Social Psychology Bulletin 40(3) 402-414.
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4.
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Iris W. Hung and Anirban Mukhopadhyay. 2012. Lenses of the heart: How actors' and observers' perspectives influence emotional experiences. Journal of Consumer Research 38(6) 1103-1115.
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5.
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Michel Tuan Pham, Iris W. Hung, and Gerald J. Gorn. 2011. Relaxation increases monetary valuations. Journal of Marketing Research 48(5) 814-826.
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6.
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Iris W. Hung and Aparna A. Labroo. 2011. From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation. Journal of Consumer Research 37(6) 1046-1064.
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7.
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Iris W. Hung and Robert S. Wyer Jr.. 2011. Shaping consumer imaginations: The role of self-focused attention in product evaluations. Journal of Marketing Research 48(2) 381-392.
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8.
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Iris W. Hung and Robert S. Wyer Jr.. 2009. Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial. Journal of Marketing Research 46(3) 421-434.
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9.
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Robert S. Wyer Jr., Yuwei Jiang, and Iris W. Hung. 2008. Visual and verbal information processing in a consumer context: Further considerations. Journal of Consumer Psychology 18(4) 276-280.
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10.
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Robert S. Wyer Jr., Iris W. Hung, and Yuwei Jiang. 2008. Visual and verbal processing strategies in comprehension and judgment . Journal of Consumer Psychology 18(4) 244-257.
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11.
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Iris W. Hung and Robert S. Wyer Jr.. 2008. The impact of implicit theories on responses to problem-solving print advertisements. Journal of Consumer Psychology 18(3) 223-235.
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Research Projects
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2018.01—2021.12,
Principal Investigator,
Effects of Self on Consumer Information Processing and Decision Making,
National Natural Science Foundation of China
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Academic Posts
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2018.08—,
Co-Editor,
International Journal of Research in Marketing
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