|
Iris Hung
Professor
Department of Marketing
Room 519, Siyuan Building
25011186(TEL)
65103463(FAX)
iris.hung@fudan.edu.cn
Research Field:Consumer Behavior
Educational Background
|
|
Ph.D,
Marketing,
The Hong Kong University of Science and Technology, HK
|
|
|
Master,
Marketing,
Chinese University of Hong Kong, HK
|
|
|
Bachelor,
Marketing, Information System,
The Hong Kong University of Science and Technology, HK
|
Academic Background
|
|
2016.08--2016.12,
Visiting Scholar,
MIT Sloan School of Management, USA
|
Awards on Research
|
|
2017.10,
2017 JCR Outstanding Reviewer Award,
Journal of Consumer Research
|
|
|
2017.05,
IJRM Outstanding Senior Editors,
International Journal of Research in Marketing
|
Journal Papers
|
|
|
1.
|
Hannah H. Chang and Iris W. Hung. 2018. Mirror, mirror on the retail wall: self-focused attention promotes reliance on feelings in consumer decisions. Journal of Marketing Research 55(4) 586-599. 
|
|
|
|
|
2.
|
Iris W. Hung and Robert S. Wyer Jr.. 2014. Effects of self-relevant perspective-taking on the impact of persuasive appeals. Personality and Social Psychology Bulletin 40(3) 402-414.
|
|
|
|
|
3.
|
Iris W. Hung and Anirban Mukhopadhyay. 2012. Lenses of the heart: How actors' and observers' perspectives influence emotional experiences. Journal of Consumer Research 38(6) 1103-1115.
|
|
|
|
|
4.
|
Michel Tuan Pham, Iris W. Hung, and Gerald J. Gorn. 2011. Relaxation increases monetary valuations. Journal of Marketing Research 48(5) 814-826.
|
|
|
|
|
5.
|
Iris W. Hung and Aparna A. Labroo. 2011. From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation. Journal of Consumer Research 37(6) 1046-1064.
|
|
|
|
|
6.
|
Iris W. Hung and Robert S. Wyer Jr.. 2011. Shaping consumer imaginations: The role of self-focused attention in product evaluations. Journal of Marketing Research 48(2) 381-392.
|
|
|
|
|
7.
|
Iris W. Hung and Robert S. Wyer Jr.. 2009. Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial. Journal of Marketing Research 46(3) 421-434.
|
|
|
|
|
8.
|
Robert S. Wyer Jr., Yuwei Jiang, and Iris W. Hung. 2008. Visual and verbal information processing in a consumer context: Further considerations. Journal of Consumer Psychology 18(4) 276-280.
|
|
|
|
|
9.
|
Robert S. Wyer Jr., Iris W. Hung, and Yuwei Jiang. 2008. Visual and verbal processing strategies in comprehension and judgment . Journal of Consumer Psychology 18(4) 244-257.
|
|
|
|
|
10.
|
Iris W. Hung and Robert S. Wyer Jr.. 2008. The impact of implicit theories on responses to problem-solving print advertisements. Journal of Consumer Psychology 18(3) 223-235.
|
|
Research Projects
|
|
2018.01—2021.12,
Principal Investigator,
Effects of Self on Consumer Information Processing and Decision Making,
National Natural Science Foundation of China
|
Academic Posts
|
|
2018.08—,
Co-Editor,
International Journal of Research in Marketing
|
|