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Lu Xianghua
Professor
Department of Information Management and Information Systems
Room 705, Siyuan Building
lxhua@fudan.edu.cn
Research Field:Information System Management, Virtual Community, IT Outsourcing Management
Educational Background
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Ph.D,
Management Science and Engineering,
Fudan University
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Academic Background
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2012.01--2013.01,
Visiting Scholar,
University of Southern California, USA
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2007.01--2007.06,
Visiting Scholar,
MIT Sloan School of Management, USA
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Awards on Research
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2020.11,
2020 Wujiapei Prize of China Information Economics Society,
China Information Economics Society
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2019.10,
Excellent Achievement Award of Chinese Information Economics Society in 2019,
Chinese Information Economics Society
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2019.06,
Best Workshop Paper,
The 13th China Summer Workshop on Information Management (CSWIM2019)
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2011.06,
Best Scholar, Huoshui Program / Young Scholar Training Program (2nd term),
Alibaba Group (China)
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Awards on Teaching
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2010.07,
The First National Top 100 MBA Teaching Case Award,
China National MBA Education Committee
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2017.12,
The best MBA thesises of 2017 Shanghai,
Shanghai MBA Education Steering Committee, The Society of Shanghai Graduate Education
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Title of Honour
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2020.11,
2020 Wujiapei Prize of China information economics society,
China information economics society
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Journal Papers
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1.
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Jing Li, Xueming Luo, Xianghua Lu, and Takeshi Moriguchi. 2021. The double-edged effects of e-commerce cart retargeting: does retargeting too early backfire?. Journal of Marketing 85(2) 14-32. 
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2.
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Sulin Ba, Yuan Jin, Xinxin Li, and Xianghua Lu. 2020. One size fits all? The differential impact of online reviews and coupons. Production and Operations Management 29(10) 2403-2424.
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3.
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Xianghua Lu, Shu He, Shaohua Lian, Sulin Ba, and Junjie Wu. 2020. Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions. Decision Support Systems 137 1-10.
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4.
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Xinlin Yao, Peiran Zhang, Xianghua Lu, and Lihua Huang. 2020. Early or late? entry timing in online it service markets and the moderating effects of market characteristics. Journal of Business Research 114 265-277.
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5.
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Xianghua Lu and Yuxin Chen. 2020. Situations matter:understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior. Journal of Electronic Commerce Research 21(2) 113-129.
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6.
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Yuanqiang Ye, Xianghua Lu, and Tian Lu. 2020. Examining the spillover effect of sustainable consumption on microloan repayment: A big data-based research. Information and Management forthcoming 1-18.
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7.
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Ninghua Du, Lingfang Li, Tian Lu, and Xianghua Lu (Equal Contribution). 2020. Prosocial compliance in P2P lending: a natural field experiment. Management Science 66(1) 315-333.
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8.
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Xueming Luo, Xianghua Lu, and Jing Li. 2019. When and how to leverage e-commerce cart targeting: The relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimization. Information Systems Research 30(4) 1203-1227.
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9.
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Cheng Yi, Zhenhui (Jack) Jiang, Xiuping Li, and Xianghua Lu. 2019. Leveraging user-Generated content for product promotion: The effects of firm-Highlighted reviews. Information Systems Research 30(3) 711-725.
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10.
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He (Michael) Jia, Sha Yang, Xianghua Lu, and C. Whan Park. 2018. Do consumers always spend more when coupon face value is larger? the inverted u-shaped effect of coupon face value on consumer spending level. Journal of Marketing 82(4) 70-85.
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11.
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Xianghua Lu, Chee Wei Phang, Sulin Ba, and Xinlin Yao. 2018. Know who to give: Enhancing the effectiveness of online product sampling. Decision Support Systems 105 77–86.
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12.
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Xinlin Yao, Xianghua Lu, Chee Wei Phang, and Sulin Ba. 2017. Dynamic sales impacts of online physical product sampling. Information & Management 54(5) 599–612.
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13.
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Lei Huang, Xianghua Lu, and Sulin Ba. 2016. An empirical study of the cross-channel effects between web and mobile shopping channels. Information & Management 53(2) 265–278.
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14.
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Xianghua Lu, Xia Zhao, and Ling Xue. 2016. Is combining contextual and behavioral targeting strategies effective in online advertising?. ACM Transactions on Management Information Systems 7(1) 1-20.
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15.
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Chunhua Wu, Hai Che, Tat Y. Chan, and Xianghua Lu. 2015. The economic value of online reviews. Marketing Science 34(5) 739–754.
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16.
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Barney Tan, Shan L. Pan, Xianghua Lu, and Lihua Huang. 2015. The role of IS capabilities in the development of multi-sided platforms: The digital ecosystem strategy of alibaba.com. Journal of the Association for Information Systems 16(4) 248-280.
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17.
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Chee Wei Phang, Chuan-Hoo Tan, Juliana Sutanto, Fabio Magagna, and Xianghua Lu. 2014. Leveraging O2O commerce for productpromotion:An empirical investigation in mainland China. IEEE Transactions on Engineering Management 61(4) 623-632.
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18.
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Xianghua Lu and Xia Zhao. 2014. Differential effects of keyword selection in search engine advertising on direct and indirect sales. Journal of Management Information Systems 30(4) 299–325.
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19.
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Lihua Huang, Sulin Ba, and Xianghua Lu. 2014. Building online trust in a culture of Confucianism: The impact of process flexibility and perceived control. ACM Transactions on Management Information Systems 5(1) 1-23.
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20.
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Sha Yang, Shijie Lu, and Xianghua Lu. 2014. Modeling competition and its impact on paid-search advertising. Marketing Science 33(1) 134–153.
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21.
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Xianghua Lu, Sulin Ba, Lihua Huang, and Yue Feng. 2013. Promotional marketing or word-of-mouth? Evidence from online restaurant reviews. Information Systems Research 24(3) 596–612.
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22.
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Lu, Xianghua, Cheewei Phang, and Jie Yu. 2011. Encouraging participation in virtual communities through usability and sociability development: An empirical investigation. The Data Base for Advances in Information Systems 42(3) 96-114.
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23.
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Sutanto, Juliana, Chee Wei Phang, Chuan Hoo Tan, and Xianghua Lu. 2011. Dr. Jekyll vis-à-vis Mr. Hyde: Personality variation between virtual and real worlds. Information & Management 48(1) 19-26.
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24.
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Lihua Huang, Ganglan Hu, Xianghua Lu. 2009. E-business Ecosystem and its Evolutionary Path: The Case of the Alibaba Group in China. Pacific Asia Journal of the Association for Information Systems vol.1(4) 25-36.
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25.
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Xianghua Lu,Michael S H Heng. 2009. Cultural Influence on IS Practices in China:A Literature Analysis. Journal of Global Information Technology Management Vol.12(4) 6-24.
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26.
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Lu, Xianghua. 2008. Critical factors of ASP acceptance in SMEs:an empirical study of Chiese ASP clients. International Journal of Electronic Customer Relationship Management 2(4) 297-314.
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27.
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Xiang-Hua Lu, Li-Hua Huang, Michael S.H.Heng. 2006. Critical success factors of inter-organizational information systems–A case study of Cisco and Xiao Tong in China. Information & Management 43(3) 395-408.
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28.
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Xianghua Lu, Lihua Huang. 2003. The Firm Capability Analysis in Large Information Systems Project Implementation Process. China MIS vol.1(1) 27-35.
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29.
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Lihua Huang, Xiao He, and Xianghua Lu. 2020. The study impact of content strategy of online community. Journal of Management Sciences in China 23(2) 104-118. (in Chinese)
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30.
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Peiran Zhang, Lei Huang, Xianghua Lu, and Lihua Huang. 2017. A literature review on multichannel management. Economic Management 39(1) 134-146. (in Chinese)
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31.
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Xianghua Lu. 2013. Empirical study of keywords biding strategy and search engine advertising performance. Journal of Management Sciences in China 16(6) 1-9. (in Chinese)
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32.
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Qin, Erwa, and Xianghua Lu. 2012. The initial buyers and repeat buyers in online retailing: An empirical study based on taobao.com. Economic Management 34(6) 82-90. (in Chinese)
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33.
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Lu, Xianghua, Cheewei Phang, and Sulin Ba. 2011. Internet-based marketing service innovation and its value - Evidence from sponsored search advertising. R&D Management 23(6) 64-69. (in Chinese)
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34.
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Xiaoya Liang, Xianghua Lu. 2010. Product Innovation, Architecture Change and Culture Synergy---An Analysis on Sustainable Growth of Electronic Enterprise Based on Multi-case Comparison. R&D Management Vol.22(3) 58-66. (in Chinese)
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35.
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Guanchun Yang,Xianghua Lu. 2009. Technical and Management Design Innovation for Promoting Adhesiveness of Users in Virtual Communities. R&D Management Vol.21(5) 29-38. (in Chinese)
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36.
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Ganglan Hu, Xianghua Lu, and Lihua Huang. 2009. A study on E-commerce ecosystem and its coordination mechanism: Evidence from the Alibaba group. Soft Science 23(9) 5-10. (in Chinese)
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37.
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Xianghua Lu and Yue Feng. 2009. The Value of the Public Praise over Network. Management World (7) 126-132,171. (in Chinese)
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38.
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Xianghua Lu. 2009. An Empirical Research on the Factors of Enterprise Capability in Information System Project Building Process. Science & Technology Progress and Policy Vol.26(14) 89-92. (in Chinese)
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39.
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Ganglan Hu, Xianghua Lu, and Lihua Huang. 2009. Ecosystem of E-commerce and its evolutionary path. Economic Management Journal 31(6) 110-116. (in Chinese)
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40.
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Ganglan Hu,Xianghua Lu,Lihua Huang. 2009. Exploiting Software Product Value in China. Shanghai Management Science Vol.31(2) 38-44. (in Chinese)
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41.
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Xianghua Lu. 2009. Research on Internet Individual Entrepreneurs' Growth and Sustainability——Evidence from Taobao.com Sellers. Economic Management Journal Vol.31(4) 64-69. (in Chinese)
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42.
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Xianghua Lu, Jun Feng, and Lihua Huang. 2009. International Information Systems Research on China. China Journal of Information Systems 3(1) 75-84. (in Chinese)
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43.
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Xianghua Lu,Hao Wu. 2009. Relationship Advancement Model of ASP Vendor and Clients. Science and Technology Management Research Vol.29(3) 152-154. (in Chinese)
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44.
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Lu Xianghua. 2008. IT integration framework and strategy in M&A. Science of science and management of S.&T. 166-170. (in Chinese)
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45.
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Lu Xianghua. 2008. A New ASP Business Model in China. BUSINESS ECONOMICS AND ADMINISTRATION 21-25. (in Chinese)
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46.
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Liang Dong, Xianghua Lu, Lihua Huang. 2007. The atomic model analysis of ASP platform operation. Management Review vol.4(1) 57-60.66. (in Chinese)
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47.
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Xianghua Lu, Kun Zhao, Yan Jian. 2006. The Information System Project Selection based on ANP. Computer Integrated Manufacturing Systems vol.12(10) 1668-1673. (in Chinese)
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48.
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LU Xianghua. 2006. The Design framework of In-house IT organization. Science of Science management of S&T 130-135. (in Chinese)
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49.
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Ming Liu,Xianghua Lu. 2006. The Exploration of Successful ASP Model. Manufacture Information Engineering of China (6) 70-71. (in Chinese)
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50.
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Xianghua Lu. 2006. Review on research and development of IT evaluation theory. Computer Integrated Manufacturing Systems 314-319. (in Chinese)
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51.
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Xianghua Lu. 2004. The bank of enterprise information. AMT journal 56-59. (in Chinese)
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52.
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Xianghua Lu, Lihua Juang. 2004. Research on information system active value realization model based on evaluation. Computer Integrated Manufacturing Systems vol.10(10) 1284-1289. (in Chinese)
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53.
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Xianghua Lu, Lihua Huang. 2004. The Assessment Framework of Information System Investment. Computer Integrated Manufacturing Systems vol.10(6) 651-656. (in Chinese)
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54.
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Xianghua Lu, Hong Ling. 2003. Formative evaluation based information system project implementation model. Economy Management (18) 44-49. (in Chinese)
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55.
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Lihua Huang, Xianghua Lu. 2003. The information system application levels theory and case study. China MIS vol.1(1) 69-77. (in Chinese)
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56.
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Xianghua Lu. 2003. The evaluation research on information system projects.. Science of Science management of S&T 28-32. (in Chinese)
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57.
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Xianghua Lu, Lihua Huang. 2002. The overall assessment of information system projects. Computer Integrated Manufacturing Systems vol.8(12) 931-935. (in Chinese)
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Conference Proceedings
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1.
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Chenghong Zhang,Shuaiyong Xiao,Tian Lu,and Xianghua Lu. 2019. Who Borrows Money from Microloan Platform? - Evidence from Campus E-card. . Orlando, Florida, USA （11589） 295-304.
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2.
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Barney Tan,Shan L Pan,Xianghua Lu,Lihua Huang. 2009. Leveraging Digital Business Ecosystems for Enterprise Agility: The Tri-Logic Development Strategy of Alibaba.com. USA,Phoenix 1-18.
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3.
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Yunjie Xu, Xianghua Lu, Khim Yong Goh, Zhenghui Jiang. 2009. The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of An Online Dining Community. USA, Phoenix 1-18.
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4.
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Xianghua Lu,Yue Feng. 2009. Does Price Matter for Online Word-of-Mouth Value---Evidence from Online Restaurants' Reviews. Incheon, Korea 938-944.
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5.
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Ganglan Hu, Xianghua Lu, Lihua Huang. 2009. E-business Ecosystem and its Evolutionary Path: Exploring the Phenomenon of E-business Industrial Cluster in China with a Case Study of Alibab Group. Incheon, Korea 902-908.
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6.
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Xianghua LU. 2008. IT Integration Framework in M&A. 14th Cross Strait Conference on Information Management Development Strategy 53-61.
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7.
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Xianghua Lu, Michael S H Heng. 2008. Cultural Aspects of IS in China. PACIS2008 406-419.
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8.
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Xianghua Lu. 2007. Determinantsof ASP Adoption in SMEs: An Empirical Study of Chinese ASP clients. .
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9.
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Liang Dong,Xianghua Lu,Lihua Huang. 2006. Exploring the news ASP Business Model:Business Circles Oriented ASP Platform. 488-494.
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10.
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Lu Xianghua,Lihua Huang. 2005. The Development of IT evalution theoretical studies. vol.2 111-116.
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11.
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Wenbo Chen,Lihua Huang,Xianghua Lu. 2005. The B2B Adoption in Retail Firms in China:An Empirical Study. vol.2 1502-1505.
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12.
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Minghui Li, Xianghua Lu. 2009. Research Review on Media Richness Theory. The Third CNAIS National Congress,CNAIS2009 Wuhan 769-775. (in Chinese)
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13.
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Ganglan Hu,Lihua Huang,Xianghua Lu. 2009. The Research on Co-Opetition Relationship Among E-Businessmen. Hangzhou,China 37-41. (in Chinese)
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14.
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Xianghua Lu. 2009. The Constraints of Individual Internet Entrepreneurs Transformation:Evidence from Taobao.com Top Sellers. Hangzhou, China 18-23. (in Chinese)
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15.
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Lu Xianghua, Lihua Huang. 2003. The active value realization of information systems. Science of Science management of S&T 28-32. (in Chinese)
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Academic Works
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Xianghua Lu.
2005.
Information System Value Management.
Economy Management Press,
Beijing.
(in Chinese)
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Teaching Materials, etc.
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Wenbiao Fu,Jian Liu,Lihua Huang,Huiqiang Zheng,Zhengshu Zhou,Xianghua Lu,Changguo Yu,Defa Zhao,Kejin Hu,Zhongchao Guo,Xiaoyin Zhang,Yue Zhang,Zhengchuan Xu,Yan Cheng,Zhijia Wang,Ning Bai,Shixiong Zhu,Chunhua Huang,Gao Li,Longzhang Xu.
2007.
Informationization Programming and Project Management (Ⅰ).
Shanghai, Shanghai Century Press,
Shanghai. (in Chinese)
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Wenbiao Fu,Jian Liu,Lihua Huang,Huiqiang Zheng,Zhengshu Zhou,Xianghua Lu,Changguo Yu,Defa Zhao,Kejin Hu,Zhongchao Guo,Xiaoyin Zhang,Yue Zhang,Zhengchuan Xu,Yan Cheng,Zhijia Wang,Ning Bai,Shixiong Zhu,Chunhua Huang,Gao Li,Longzhang Xu.
2007.
Informationization Programming and Project Management (Ⅱ).
Shanghai, Shanghai Century Press,
Shanghai. (in Chinese)
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Research Projects
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2020.11—2021.08,
Principal Investigator,
The Relationship between Working Load and Working Quality: An Empirical Research in Food Delivery Industry,
Dianping.com
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2019.01—2022.12,
Principal Investigator,
The Borrowers' Repayment Behavior and Market Mechanism Research over Internet Microloan Platform: From the Perspective of Pro-Social Theory,
National Natural Science Foundation of China
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2015.12—2016.11,
Principal Investigator,
Information System Architecture Planning Consulting Service for Ouyeel Logistic Business,
Shanghai OuyeelLogostic Ltd.
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2015.01—2016.01,
Principal Investigator,
2015 Shanghai Integration of Informatiization and Industrialization Development Report,
Shanghai Municipal Commission Economy and Informatization
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2012.01—2013.12,
Principal Investigator,
The Dynamic Impact of Online WOM on Consumer Behavior: Based on Consumer Learning Model,
Oversea Cooperative Study Funds of National Natural Science Foundation of China
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2012.01—2015.12,
Principal Investigator,
Keywords Selection and Bidding Strategy in Search Engine Advertising: Theoretical Model and Empirical Study after Considering the Multi-constraints,
General Program of National Natural Science Foundation of China
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2011.09—2013.06,
Principal Investigator,
Corporate Innovation Driven by Social Media: Customer Management, Internal Operation and Product R&D,
Shanghai Social Science Fund
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2006.09—2009.12,
Principal Investigator,
Research on the behavior of ASP and ASP clients and their contract building process,
Chinese National Science Fund Project
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2005.09—2007.09,
Principal Investigator,
Research on Chinese traditional organization's IT governance mechanism,
Fudan University
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2005.03—2005.06,
Principal Investigator,
ISP project of GSP auto parts company,
GSP
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2004.06—2004.12,
Principal Investigator,
Shanghai enterprise informationization Public Service System Plan and design,
Shanghai Government
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2004.06—2004.08,
Principal Investigator,
Shanghai SME IT service platform plan,
Shanghai Government
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2004.01—2004.06,
Principal Investigator,
Land Corporate Information Systems Planning Project,
Land Corporate
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Academic Conferences
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2009.06—2009.06
CSWIM 2009 The Third China Summer Workshop on Information Management,
Guangzhou, China
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