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Jiang Qingyun

Professor/Department Chair
Department of Marketing
Room 620, Siyuan Building
25011195(TEL)
65103463(FAX)
qyjiang@fudan.edu.cn
Research Field:Marketing Channel, B2B Marketing, Marketing Theory, Marketing Strategy of China's Enterprise, Corporate Strategy


Educational Background
Ph.D, Economics, Fudan university
Master, Economics, Fudan university
Bachelor, Economics, Nanjing university


Academic Background
2006.02--2006.04, Visiting Scholar, Bocconi university, Milan, Italy
2000.01--2000.06, Visiting Scholar, MIT Sloan School of Management, USA


Awards on Teaching
2007.07, First Prize of Fudan University Teaching Award, Fudan University
2005.11, Second Prize of Shanghai Teaching Award, Shanghai Education Commission, Shanghai Municipal Personnel Bureau
2003.12, Fuhua Award of Outstanding Supervisor of Graduate Students , Fudan University


Journal Papers
1. Qingyun Jiang, Xun Huang, Zhuohao Chen2009Antecedents and Consequences of Consumers' Trust in Electronic Intermediaries: An Empirical Study of Hotel Booking WebsitesFrontiers of Business Research in China Vol.3(4) 647-666 
2. Zhe Zhang, Qingyun Jiang2009Channel Coordination with Price ProtectionChinese Journal of Management Vol.6(2) 214-245(in Chinese) 
3. HUANG Xun, JIN Yiqian, CHEN Xian, JIANG Qingyun2008Competing or Collaborating? The Influence Mechanism of Inter-organizational Learning Strategy in Channel AlliancesJournal of Marketing Science vol.4(2) 44-57(in Chinese) 
4. JIANG Qingyun, HUANG Xun, CHEN Zhuohao2007The trust influence mechanism of electronic intermediary: An example of hotel reservation websitesJournal of Marketing Science Vol.3(2) 56-67(in Chinese) 
5. XU Yunlian, JIANG Qingyun2007Consumer's Brand Preference towards Hypermarket Private Brand and its Influential Factors—An Empirical Study in ShanghaiMarketing Herald (1) 14-17(in Chinese) 
6. JIANG Qingyun, CHEN Jiayao, ZHENG Yongqiang2006Industry Lifecycle and Channel Governance Strategy ChoicesMarketing Herald (5) 35-38(in Chinese) 
7. CHEN Zhuohao, LU Zhi, JIANG Qingyun2006How does brand personality influence consumer's attitude? A study from the perspective of consumer brand cognitionJournal of Marketing Science Vol.2(2) 103-116(in Chinese) 
8. Qingyun Jiang2005The Brand Management Challenges to Shanghai EnterprisesAsia Business Leader (5) 58-59(in Chinese) 
9. WANG Jian, JIANG Qingyun, LU Xiongwen2004A comparative research of employee incentive management of Sino-American and Sino-Japanese corporationsForeign Economics & Management Vol.26(10) 31-35(in Chinese) 
10. ZHOU Nan, Russell Belk, JIANG Qingyun2001Research on China's Export Advertising ( 1979-1988)—Talking on the Development and Weak points of Export Business of Chinese EnterprisesJournal of Fudan University (Natural Science) Vol.40(2) 199-205(in Chinese) 


Academic Works
Yujian Wang, Xiongwen Lu, Zhigang Tao, Qingyun Jiang, Qifa Shao, Yimin Sun. 2007. Retaking Economic Center Stage. Shanghai People's Publishing House, Shanghai.  (in Chinese)


Translated Works
Qingyun Jiang, Yanwen Wang, Haodong Gu etc., Marketing Channels(Seventh Edition), Beijing, Renmin University of China Press, 2008.08 (in Chinese)
JIANG Qingyun, SUN Yimin, LU Zhi, Marketing Channels(Seventh Edition), Beijing, Electronic Industry Press, 2003.06 (in Chinese)


Research Projects
2013.12—2014.01, Principal Investigator, Brand Positioning & Communication Strategies of Wuxi Jiuru Senior Care Group, Wuxi Jiuru Senior Care Group
2013.11—2014.12, Principal Investigator, Research on Brand Positioning, Marketing Pattern & Sales Force Building Up , China Tobacco Henan Industrial Co. Ltd Sales Branch
2011.07—2011.09, Principal Investigator, Research on Marketing Strategy of Pinxiangyuan Company, Pinxiangyuan (Shanghai) Agricultural Technology Development Co., Ltd.
2010.01—2012.12, Principal Investigator, The Learning Mechanism and Effects among Channel Members: Theoretical Models and Empirical Studies, National Natural Science Foundation of China
2009.01—2012.12, Member, Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification, National Nature Science Research Grant
2004.06—2004.12, Principal Investigator, Research on enterprise development in Yangtse, The university of Hong Kong and Fudan university


Academic Posts
2011.01—2011.12, Member of Editorial Advisory Board, Journal of Chinese Entrepreneurship
2007.01—2009.01, Director, China university marketing association
2006.04—2015.12, Standing director, Vice secretary general, Member of Academic committee , China Marketing Association
2006.01—2008.01, Editorial board member , Journal of Marketing Science


Enterprise Positions
2006.05— Shanghai Lansheng Corporation, Independent Director


Academic Conferences
2010.08—2010.08 2010 JMS Annual Conference of Chinese Marketing, Beijing



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