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Zhang Zhe
Associate Professor
Department of Marketing
Room 630, Siyuan Building
25011189(TEL)
65103463(FAX)
zhezhang@fudan.edu.cn
Research Field:Marketing Modeling, Product Innovation, Network Marketing, Channel Management and Customer Relationship Management
Educational Background
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Ph.D,
Management Science and Engineering,
Northeastern University
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Academic Background
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2017.08--2018.07,
Visiting Scholar,
University of California, Riverside, USA
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Awards on Research
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2015.12,
Award for Excellence Achievement Prize in Shanghai Education Science Research,
Third Prize
Shanghai Metropolis Education Commission
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2015.10,
Best Paper Award,
2015 International Conference of Asian Marketing Associations (2015 ICAMA)
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Awards on Teaching
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2011.05,
The certificate of Endowment Project of Undergraduate Research Opportunities Program,
Fudan University
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2010.06,
The certificate of Endowment Project of Undergraduate Research Opportunities Program,
Fudan University
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2013.05,
Fudan's Undergraduate Research Opportunities Program,
Academic Affairs Office, Fudan University
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2015.07,
The certificate of "Chun-Tsung scholar" for scientific research,
Organizing Committee of the "Chun-Tsung Endowment"
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2015.07,
The certificate of Endowment Project of Undergraduate Research Opportunities Program,
Fudan University
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Title of Honour
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2010.02,
Top Ten Mentor of Fudan University,
Fudan University
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2006.03,
Outstanding Post-doctoral of Shanghai Jiao Tong University,
Shanghai Jiao Tong University
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Journal Papers
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1.
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Zhe Zhang and Yue Dai. 2020. Combination classification method for customer relationship management. Asia Pacific Journal of Marketing and Logistics 32(5) 1004-1022. 
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2.
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Zhe Zhang. 2019. Sustained participation in virtual communities from a self-determination perspective. Sustainability 11(23) 1-18.
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3.
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Zhe Zhang, Yuansi Hou, and Yongmin Zhu. 2019. Applying complexity theory to understand Chinese consumers’ decision-making in innovative
products. International Studies of Management & Organization 49(2) 191-212.
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4.
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Zhe Zhang and Yuansi Hou. 2017. The effect of perceived risk on information search for innovative products and services: the
moderating role of innate consumer innovativeness. Journal of Consumer Marketing 34(3) 241-254.
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5.
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Zhe Zhang and Chenyan Gu. 2015. Effects of consumer social interaction on trust in online group-buying contexts: An empirical study in China. Journal of Electronic Commerce Research 16(1) 1-21.
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6.
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Zhang, Zhe and Bin Han. 2012. The framing effect of coupon value for new products: An empirical study in China. The International Review of Retail, Distribution and Consumer Research 22(2) 209-222.
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7.
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Zhang Zhe and Huang Pei. 2006. Approach to conceptual data integration for multidimensional data analysis in e-commerce. Journal of Systems Engineering and Electronics 17(3) 635-641.
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8.
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Zhe, Zhang, Matthew K.O. Lee, Pei Huang, Liang Zhang, and Xiaoyuan Huang. 2005. A framework of ERP systems implementation success in China: an empirical study. International Journal of Production Economics 98( 1) 56-80.
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9.
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Yuxin Chen, Zhe Zhang, and Hanfang Yang. 2018. The recent developments in international management research with China data source: An analysis based on publications in UTD-24 and FT-45 journals with data visualization. Journal of Management Sciences in China 21(11) 61-75. (in Chinese)
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10.
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Zhe Zhang, Tingting Bao, and Yongmin Zhu. 2015. Online consumer behavior: An empirical study in China. Journal of Fudan University (Natural Science) 54(3) 327-355. (in Chinese)
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11.
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Zhe Zhang and Mutian Wang. 2015. Consumption values in MMORPG from the perspective of generalized virtual economy. Research on the Generalized Virtual Economy 6(2) 21-32. (in Chinese)
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Research Projects
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2020.01—2023.12,
Principal Investigator,
The Effectiveness of Advanced Sale Announcement in Electronic Commerce,
National Natural Science Foundation of China
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2017.01—2020.12,
Principal Investigator,
Consumers' Observational Learning in Online Group Buying,
National Natural Science Foundation of China
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2015.01—2016.12,
Principal Investigator,
Social Network-based Dynamic Consumer Behavior and Firm Marketing Strategy: Empirical Analyses of Chinese Firm Online Marketing Activities,
National Natural Science Foundation of China
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2014.07—2016.07,
Principal Investigator,
Consumption Values for Virtual Goods in Online Game Based on The Generalized Virtual Economy,
China Aviation Publishing & Media Co.,Ltd.
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2014.01—2016.12,
Principal Investigator,
The Effect of Perceived Risk on Information Search in Innovative Products Context: The Moderating Role of Consumer Innovativeness,
Innovation Program of Shanghai Municipal Education Commission
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2013.07—2015.06,
Principal Investigator,
The Psychological Mechanism of Sustaining Participation in Virtual Communities: Social Identity Theory,
Shanghai Planning Office of Philosophy and Social Science
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2010.01—2012.12,
Principal Investigator,
Analysis on Consumer Demand Aggregation for Web-based Group-buying ,
National Natural Science Foundation of China
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2010.01—2012.12,
Principal Investigator,
Coupon Value and Framing Effect for Innovative Products ,
Humanities and Social Sciences Foundation of Ministry of Education of China
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2009.01—2012.12,
Member,
Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification,
National Natural Science Fund of China
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2007.09—2010.09,
Principal Investigator,
Training general education-based scientific literacy of undergraduate ,
Project of General National Educational Science Fund
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2007.09—2009.09,
Principal Investigator,
Perceived risk effect on pricing of innovative product,
Philosophy and Social Sciences Fund in Shanghai
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2005.07—2006.07,
Principal Investigator,
A study of adaptive channel network model,
China Postdoctoral Science Foundation
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Academic Posts
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2015.01—,
Reviewer,
Management Review
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2013.12—,
Reviewer,
Journal of Management Sciences in China
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2012.07—,
Reviewer,
Nankai Business Review
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2011.10—,
Reviewer,
Journal of Marketing Science
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2010.04—,
Reviewer,
Management Science Department, National Natural Science Foundation of China
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2009.07—,
Reviewer,
Journal of Systems & Management
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2009.02—,
Reviewer,
International Journal of Production Economics
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2008.06—,
Reviewer,
Chinese Journal of Management
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2006.09—,
Reviewer,
Periodical “Research & Development Management”
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2006.09—,
Member,
American Marketing Association (AMA)
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2006.01—,
Member,
Marketing Science Institute (MSI)
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