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Zou Deqiang

Department of Marketing
Room 632, Siyuan Building
Research Field:Social Incentive mechanism, User Generated Content (UGC), Decision Bias in Processing Numerical Information, Consumer Identity Value, and Customer Satisfaction, etc.

Educational Background
Ph.D, Business Administration, Tsinghua University
Master, Business Administration, Tsinghua University
Bachelor, International Enterprise Management, Renmin University of China

Awards on Research
2009.10, Best Paper Award of 2009 JMS China Marketing Science Annual Conference, Journal of Marketing Science

Awards on Teaching
2010.06, Third Prize of Fudan University Teaching Award, Fudan University

Journal Papers
1. Deqiang Zou, Liyin Jin, Yanqun He, and Qian Xu2014The effect of the sense of power on Chinese consumers’ uniqueness-seeking behaviorJournal of International Consumer Marketing 26(1) 14-28 
2. Yanqun He, Deqiang Zou, Liyin Jin2010Exploiting the Goldmine: A Lifestyle Analysis of Affluent Chinese ConsumersJournal of Consumer Marketing 27(7) 615-628 
3. Songting Dong, Ping Zhao, Deqiang Zou2010An Economic Analysis of Providing Free Electronic VersionXinhua Wenzhai (7) 50-54(in Chinese) 
4. Liyin Jin, Deqiang Zou, Lijin Qiu2010Strategic Presentation of Option under the Condition of Service Customization: Effects of Presentation Framework on Consumers' ChoiceMarketing (5) 60-70(in Chinese) 
5. Songting Dong, Ping Zhao, Deqiang Zou2010An Economic Analysis of Providing Free Electronic VersionJournal of Finance and Economics vol.36(1) 4-15(in Chinese) 
6. Deqiang Zou, Ping Zhao, Liyin Jin2009Ratio Cognition Bias in Perceived Value Presentation FormatsJournal of Marketing Science Vol.5(4) 36-49(in Chinese) 
7. Liyin Jin, Deqiang Zou2009"Additive or Subtractive, Upgrade or Downgrade": Self-selected Framing and Service Package CustomizationJournal of Marketing Science Vol.5(4) 115-126(in Chinese) 
8. Liyin Jin, Deqiang Zou, Lijin Qiu2009The Effect of Option Framing on Consumer Choice in Service Customization ContextNankai Business Review Vol.12(6) 90-100(in Chinese) 
9. Deqiang Zou2007The Impact of Service Quality on Customer Satisfaction: Illustrated with General Merchandise StoresMarket Modernization (31) 100-101(in Chinese) 
10. Deqiang Zou, Gao Wang, Ping Zhao, Yan Wang2007The Impact of Functional Value and Symbolic Value on Brand Loyalty: Gender Difference and the Moderating Role of Perceived DifferenceNankai Business Review Vol.10(3) 4-12(in Chinese) 
11. Deqian Zou, Ping Zhao, Fei Li2007Research on Nonlinear Relationship between Customer Satisfaction and Loyalty: An Explanation to Prospect TheoryJournal of Beijing Technology and Business University(Social Science) Vol.22(5) 77-82(in Chinese) 
12. Deqiang Zou, Gao Wang, Ping Zhao2006How Perceived Risk Affects Information Search: The Moderating Role of Consumer KnowledgeJournal of Marketing Science Vol.2(4) 83-95(in Chinese) 

Conference Proceedings
1. Deqiang Zou, Ping Zhao2009Satisfaction Thresholds of Positive and Negative WOM at Individual Level: Estimation with Finite Mixture Bivariate Logit Model  85-111(in Chinese) 

Research Projects
2009.01—2012.12, Member, Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification, National Nature Science Research Grant

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