管科系系列讲座第232期预告

 

时 间:2019年5月14日(周二)10:30

地 点:思源楼524

主持人:冯天俊教授(商务分析与运营创新研究中心)

主讲嘉宾:Allen Wu is an assistant professor in the Department of Industrial Engineering and Decision Analytics at Hong Kong University of Science and Technology

主 题Managing Services with Dependent Service Valuations and Service times

摘 要: In many services, a customer's valuation for the service he requests depends on the amount of time the customer requires for the service. Using a queueing model, we explicitly capture such dependence in congestion-prone services. Our goal is to study the impact of dependence on the service provider's pricing decision and revenue performance. We first consider a benchmark case in which customers are charged a fixed fee for service. Employing a bivariate dependence ordering, we show that the service provider's revenue decreases with the strength of dependence. In particular, a positive dependence always hurts the revenue. Furthermore, we find that the existence of dependence may lead to outcomes different than those in the traditional queueing models without dependence. Next, to overcome the possible disadvantage of positive dependence, we propose a service-based pricing (SBP) scheme that prices a customer's service based on that customer's realized service time. Analyzing an important class of dependencies, we show that the SBP scheme can be designed to exploit the underlying dependence for surplus extraction. In other words, a positive dependence, if properly addressed, can be used to generate more revenue than that in the case of no dependence.

 

 

 

管理科学系

2019-5-5