Marketing Director, HbA1c and other chronic care programs
Overview
The individual is responsible for the development, implementation and communication of regional marketing and business development strategies and tactics for all products nominated as part of the HbA1c and other products in the Chronic Care portfolio, with primary focus on the Chinese market. This individual will also support self-monitoring blood glucose and lipids. The primary responsibility and focus for the individual however will be oriented to growth of HbA1c as a marker in an underpenetrated Asian market with opportunity for significant growth, with emphasis on China. The position involves a high level interaction with the international business franchises and the APAC sales and business leaders to develop new markets, expand existing businesses, launch new products, enhance organic growth and achieve expected sales targets. The role is located in China with an expected travel schedule of 30-40% of time per annum in the Asia Pacific region.
Responsibilities
Technical / Operational
n Develop and implement a commercial marketing plan to grow new HbA1c assay business in excess of 55 percent in the region (China, India Japan, Korea) and defend current HBA1C business, with an overall revenue growth goal of 1M USD for 2015 (on a base of 8.1 M). This includes marketing tactics including medical education, developing relationships with NGO and government organizations, distributor training, promotion and incentives, head to head in field performance studies against competitive HbA1cmethods to develop sales collateral and sales defensive materials. Primary market focus will be in China, followed by India, Japan and S. Korea.
n Support launch of self-monitoring blood glucose device in China and lipids in all markets. Network with key business partners (internal and external) and affiliates regularly using the most effective communications channels to support and drive regional sales targets.
n Develop and maintain expertise within the product portfolio and platforms including a comprehensive knowledge of the diabetes market trends in APAC
n Transfer product knowledge in APAC through the development of training and support programs for existing and new products.
n Contribute to the strategic direction and business development of the Global Business Unit by regularly providing extensive regional market intelligence relevant to maximizing the diabetes/chronic care market
n Develop and implement New Product Launch strategies at the regional & country level to maximize sales and profitability.
n Develop diabetes/chronic care marketing communication strategies to promote products at regional congresses, customer seminars, field visits, KOL development, campaigns or other market development activity.
n Regularly perform regional market research to identify and monitor product/ customer/ competitor trends relevant to the portfolio.
Internal Systems and Processes
n Comply with IMI Corporate Policies and Procedures
n Design, develop, implement and review an annual portfolio marketing plan for the Asia Pacific region.
n Ensure all product and service volume forecasts are current and accurate
n Analyze effectiveness/ROI of marketing activities, campaigns and events.
n Ensure all marketing activities are conducted professionally, aligned with local regulatory and industry guidelines and are conducted in a manner consistent with and relevant country’s Code of Conduct guidelines.
Customers
n Actively build relationships throughout culturally diverse organizations with collaboration, advice and support while developing trust and respect.
n Provide field-based support to our partners and customers to assist sales growth of products
n Continually identify/monitor customer segments and develop short/medium/long term marketing plans to penetrate those segments.
n Develop and implement marketing plans to better serve the existing customer base to drive organic growth/customer retention and new product uptake.
n Build strategic customer relationships with Key Opinion Leaders
n Lead the portfolio educational, clinical, marketing and sales processes to empower internal and external customers to achieve success.
n Simplify complex issues with business partners and colleagues, demonstrating flexibility, adaptability and understanding of customers’ evidence-based needs to provide sales/ product solutions.
Financial
n Establish, maintain and work within an annual marketing budget
n Seek approval for expenses in line with regional specific authorization levels
n Achieve/exceed regional portfolio revenue targets
n Achieve/exceed regional portfolio Gross Profit targets
People Management and Development
n Undertake training and development as required.
n Provide training and development opportunities for direct and indirect reports to assist succession planning
Conduct
n Ensure all activities carried out by self and direct reports are in accordance with legislative employment policies and safety requirement s and corporate policy.
n Promote a standard of excellence for quality and customer focus at.
n Uphold the company’s Strategic and Culture Pillars
Reporting to
n Reporting to the Cardiometabolic GBU, with dotted line to Vice President of Marketing for Asia Pacific.
Essential
n Bachelor of Science or equivalent
n Post-Graduate qualifications in Marketing or Business
n International Product Management (at least 3 years)
Desirable
n Training and experience in international business development especially in diagnostics, health management or pharmaceuticals
n Training and experience in diabetes education or diabetes patient management programs
n Fluent in written and oral English
n Asian language skills especially Mandarin, Japanese or Korean would be an advantage
Competencies and Attributes
Technical / Operational
n Be able to develop short/medium/long term sales and marketing strategies across diverse customer markets, implement and drive those strategies to success
n Ability to comprehend, be conversant and be able to impart highly detailed medical/ scientific terminologies and better patient outcome concepts.
n Professional presentation skills with proven ability to engage an audience and adjust to their interest and needs.
n Strong team player with excellent communication skills and a strong ability to network.
Internal Systems and Processes
n Ability to utilise business software and communication tools
n Ability to plan and prioritise work according to business needs and change focus when required
Customers and external stakeholders
n First-hand knowledge of the existing major customer base
n Strong interpersonal skills and an ability to communicate complex messages clearly and concisely.
n Ability to positively impact and influence a wide variety of individuals, including management, marketing, sales, clinical, customer service, general and administrative team members.
n Ability to work effectively in a cross-functional team environment, with a variety of internal departments with business partners.
n Appreciation and understanding of a culturally diverse organization particularly in relation to building relationships, and establishing a supportive environment
n Highly competent oral and written communication skills (English essential, other languages preferred)
n Highest levels of integrity and diplomacy.
n Capacity to maintain the highest levels of confidentiality internally and externally.
如有意向,请将中英文简历投递至:jessicagao@goodwills.com.cn,并请注明是复旦管院校友。