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Best Thesis Award

最佳论文奖

班级 学生 主题
MBA37 汪洋、周晓彤、黄婕、王淑文 Business Model Innovation for Company D: a Startup Rooted in China deep diving in the Blue Ocean of AI Empowered Material Design
MBA36 陆莹莹、文嘉琪、王琰琳、王炜 Watch D Business Opportunities in China – Business opportunities of Huawei smart watch (Watch D) in senior adult market in China
MBA35 刘薇、阮宏弢、陈瀚涛、袁铮 Marketing strategy transformation of the China Winery, Legacy peak estate
MBA34 瞿来、宋智磊、游诗雯、赵一丹 Reasons why smart devices targeting at China aging society  commercially failed. ——Taking Xiaokang assistant robot from Chinese private company Shanghai National Health Technology as an example
MBA33 郭庆、颜娟娟 Discussion of How C OU of Medtronic can drive overall business after Stent Volume-Based Procurement
MBA32 蔡迟翔、张锐、李轶蓓、李佐鹏 The Transformation of Crystal Sunday
MBA31 仇丹丹、朱成明、Thibaud Legeas、宋卓 “On Road” Or “Off Road”- What product strategy will help with the future of FCA in China?
MBA30 林瞬宇、凌周乐、田园、王岩 Honeywell's Decision on E-cooling Market Development Should Honeywell China to expand its Fluorine Product business through 5G cooling market developme
MBA29 陈凡、邱贇、Tepe Johannes The lacking Reputation of Germany's major Hair Care Brand——Building a top Hair Care Brand in China
MBA28 Andrzej Potocki、王洁瑶、张琳 Companies under Trade War -The Tactics of Companies in China Managing the Rising Tariffs
MBA27 胡宝松、黄文骏、邢智栋 HOW TO IMPROVE MARKET SHARE OF LOW-END HYDRAULIC MARKET IN CHINA
MBA26 闫肃、Daniel Veikko Polvi、William Anthony Pham The Daigou phenomenon: How Australian brands of consumer goods effectively enter China with home-based strategy
MBA25 周文骞、张辰辰、陈正彦 Unlock the Powerful Potentials of New Marketing Technologies and Approaches for the Business Success of Shanghai Disneyland
MBA24 董慧慈、李道全、叶建兴 Strategy Study of LM Wind Power in China
MBA23 卢贤国、仝伟、周丽芳 B2C Market Opportunities Study for A Traditional B2B Company in Office Product Industry in China---A research about Staples China
MBA22 武斌、饶丽娜 Great Importance of Entrepreneurship on Entrance to China Market for a European Company
MBA21 卢丹、徐龙海、张序 Qingdao Airlines Growth Strategy in a Market Dominated by National Rivals
MBA20 杨英青、诸彦杰、潘骏 N7's Reborn- How to Sell A Premium-level Sparking Wine in China
MBA19 黄晖、Geoffrey Que-Juin Moy A Modern Revolution: Collaborative Disruption "A New Paradigm in Consumer Behavior has Emerged
MBA18 郭华、郭玉仙、张琪  
MBA17 项豪杰、薛春宇、郝少华  
MBA16 江飞宏、徐宽恒、赵亮  
MBA15 Knut-Alexander S. Bronder、Francesco D’Antonoli、Toh, Beng Guan  
MBA14 唐晓燕、郝岩、李明  
MBA13 Kawin Nitimontree、毛彦、许强  
MBA12 Greta-Christina Kelwing-Haugberg  
MBA11 庞静妍、郑米佳、杨蔚  
MBA10 黄晓颖、葛辉华、陈旻  
MBA9 唐淑敏、田瑛  
MBA8 谈兆帅、耿雪山、戴斌  
MBA7 陆臻陶、王海明、王海涛  
MBA6 张钧、谭佳、浦思捷  
MBA5 陈良仁  
MBA4 鲁浩、陆钧、王俊  
MBA3 戴晖、汪梓欣、刘晓宇  
MBA2 金鑫、薛康、赵岩  TMNF 18 China Sourcing Project
MBA1 陈刚、杨盛斌、宋俊华  The Project of Launching the New Product – GSL (Green Sports Lighting)