ESADE游学中国行 奥林“品位”得赞誉

7月19日到22日，复旦大学-华盛顿大学EMBA项目办公室，盛情迎接了来自享有盛誉的西班牙ESADE商学院EMBA项目35名毕业生的来访。这些毕业生来自巴塞罗那和马德里两个城市，其中不乏总裁与高级经理人，此次访华，既在于了解中国的投资环境，同时也为将来其在中国的创业发展作铺垫。

整个访问节奏紧凑，洋溢了求知好学的气氛。在项目办公室的安排下，每天上午由复旦大学—华盛顿大学EMBA项目的高级学者或跨国公司在华企业负责人，为学生们讲解在中国投资发展的特殊机遇、人才资源、市场状况和金融风险等；而下午，学生们通过亲自实地走访了解各种类型的中国企业，“零距离接触”中国企业的工作情况。

整个访问的授课内容力求务实而具有针对性，牢牢贴近中国的投资环境，教授学生们在中国长期投资的战略工具，培育发现无限商机的独特“慧眼”。 复旦大学管理学院常务副院长陆雄文教授，从中国投资的宏观战略机遇切入，细心讲解了中国的消费者市场。华盛顿大学奥林商学院院长助理孟润（Patrick Moreton）教授，以娃哈哈集团的案例为背景，分析了外国经理人如何探索其在中国投资的战略工具。同样来自华盛顿大学的Stuart Bunderson教授则根据他在复旦大学-华盛顿大学EMBA项目授课的经验，阐述了他对于中美管理方法差异的见解。而来自翰威特咨询公司的薪酬评估咨询总监侯蓓莉女士和汉理投资咨询公司的钱学锋总经理与校友龚豪东先生(第一期学员)，分别剖析阐述了中国的人力资源环境和外国企业在华投资的方式方法。

在所有的专题发言人和公司中，给学生们留下较深刻印象的还有来自法国颇洛德-理查德集团的校友祝贺先生(第一期学员)，他为大家介绍了苏格兰皇家芝华士(Chivas-Regal Scotland)在中国市场成功登陆的案例。中芯国际集成电路制造有限公司资深分析师池俊才（第四期学员）与SMIC公司合作会计师Gareth Kung谈到了在半导体行业中，以中国本土为依托的企业，在竞争中预留大量必要资本的风险问题。此外，在高级产品经理张广宇的邀请下（第四期学员），上海强生（Johnson & Johnson）公司总经理Cindy Lau介绍了中国市场不同的分割状况以及强生公司如何寻找在中国的合理定位。

21日，在央行宣布调高人民币汇率的情况下，由项目办公室精心安排，Hector Ortiz(第四期学员)邀请了路透社高级记者Edwin Chen为客人们讲解了中国的外汇交易体系。最后一天，学生们还由洪健（第四期学员）邀请，对上海汇众汽车生产公司进行了参观访问。

22日晚，整个访问落下帏幕。在金威万豪大酒店举办的告别晚宴上，ESADE商学院的学生们全场鼓掌欢呼，高兴地接过了来自复旦大学-华盛顿大学EMBA项目办公室的“中国之旅”结业证书。他们在表示由衷的感谢的同时，也表达了对整个项目的深切感受。一位学生在临别寄语中这样写道：“复旦大学—华盛顿大学EMBA项目的老师如此敬业而富有见地，我从他们身上真的学到了很多！”另一位学员这样评价道：“奥林EMBA项目的品位独道，与国际顶级商学院不相上下，而又具有‘本土’的特色，中国应该为有这样一流的EMBA

项目而感到自豪！”

四天的短暂访问，奏响了一系列全球顶级商学院每年定期访问复旦大学-华盛顿大学EMBA项目的序曲。这次访问，不仅进一步提升了复旦大学和华盛顿大学在全球顶尖国际商务培训项目上的定位， 而且通过文化交流的途径，将为改革开放的中国培育更多的商界巨子与时代精英。

 

奥林-复旦EMBA

2005年8月16日

 

 

 

 

From July 19 to July 22, 2005, the Wash U-Fudan EMBA Program hosted in Shanghai 35 senior managers from ESADE, a highly regarded business school in Barcelona Spain.  The managers were all graduates of ESADE’s EMBA program and were in Shanghai to learn about doing business in China.  The residency consisted of four morning sessions giving an overview of the unique strategy, human resources, marketing, and financial issues that firms face when they do business in China. In the afternoon of each day our visitors met with managers from a broad range of companies, who gave the students a feel for what it is really like to work in China. On Tuesday morning, Patrick Moreton, Asst. Dean from Washington University, started the residency with a broad overview of the strategic challenges of operating in China and a case study of Wahaha that explored some of the tools that foreign managers can use to plan their strategies for China.  On Tuesday morning, Stella Hou of Hewitt Associates described the human resources environment in China for the students and Prof. Stuart Bunderson of Washington University provide them with his assessment of differences in the management tools used by managers in China and the US based on his teaching in Washington Universities EMBA-Shanghai and EMBA-St. Louis programs.  On Thursday, Dean Xiongwen Lu of Fudan Management School spent the morning discussing his research on the Chinese consumer market, and on Friday morning, Andrew Qian and Haodong Gong (EMBA-Shanghai Class 1 alumni) of New Access Capital talked about ways that foreign companies can invest in China.  

 

Among the speakers and companies that met with the students were Alex Zhu (EMBA-Shanghai Class 1 alumni) of Pernod-Ricard, who talked about the successful launch of Chivas-Regal Scotch in China.  James Chie (EMBA-Shanghai Class 4) and Gareth Kung (Corporate Treasurer for SMIC) talked about the challenges for a company based in China when raising the large amounts of capital necessary for competing in the semiconductor industry.  On Wednesday night, Chris Zhang (EMBA-Shanghai Class 4) arranged a talk by Cindy Lau, Managing Director of Johnson & Johnson China, who gave a very informative talk about the different segments in the China market and how Johnson & Johnson is positioning itself in China.  On Thursday afternoon, Hector Ortiz (EMBA-Shanghai Class 4) arranged a visit by Edwin Chen, Senior correspondent for Reuters, who talked about China’s foreign exchange system on the same day that the RMB revaluation was announced.  On Friday, the students were also hosted for a visit to Shanghai Huizhong Automotive Manufacturing Company by Jerry Hong (EMBA-Shanghai Class 4) who is director of purchasing. The residency concluded with a gala celebration on Friday night at the JW Marriot, where the visitors received a certificate of participation in the residency.

 

This residency was the first in a series that the program will be hosting each year for a select group of top tier business schools.  Currently, ESADE’s full time MBA program is ranked 3^rd in Europe by Business Week, and its graduates are among the most highly sought by recruiters in Europe. These residencies help the program and both Washington University and Fudan University position themselves among the top international programs in the world.  The visitors from ESADE left with a very positive impression of the program here and the students and alumni we have.  The program wishes to thank everyone who generously offered their time and opened up their companies to our visitors.