市场营销学系学术讲座

时间：2022年12月7日（周三）10:00-11:30

地点：思源楼 624

主持人：Prof. Lei Zhuang

主讲人：Prof. Haitao Cui, 明尼苏达大学

主题：Talking without Speaking and Hearing without Listening:Social Media and Court Decision

摘要:

With the massive growth of social media and other informational platforms that businesses and individuals may use to share their opinions, a society’s perspectives of some contentious issues may be influenced significantly. At the same time, it has been noted that various parties have used paid trolls (i.e., fake comments made by bot accounts) to sway public opinions concerning some hotly debated issues or legal proceedings.

This article aims to investigate how public opinions and bot accounts may affect the outcome of legal disputes between opposing parties. Our research indicates that "Practice what you preach, unite knowledge and practice" may lose out to "actions speak louder than words" when businesses are involved in lawsuits with social media engagement. We also discover that social media users’ sophistication may be a pitfall for the involved parties, including the judge who is adjudicating the case. Additionally, the court may be misled by a number of variables in its decision while listening to the public opinions and seeking the truth.

主讲人简介:

Haitao (Tony) Cui is the Professor of Marketing and Ecolab-Pierson M. Grieve Chair in International Marketing at the Carlson School of Management. He joined the University of Minnesota in 2005 after earning his Ph.D. in Managerial Science and Applied Economics from the Wharton School of Business, University of Pennsylvania. Cui also holds secondary appointment of professor at the Department of Industrial & System Engineering, College of Science & Engineering, UMN. Cui was selected as the AMA-Sheth Doctoral Consortium Fellow in 2004, and was nominated the Marketing Science Institute (MSI) Young Scholars in 2011, the Chang Jiang Scholars by Ministry of Education of China in 2016, and the Inaugural Marketing Science Institute (MSI) Scholars in 2018 for "top scholars helping to set the research agenda for the field".

His research areas include behavioral modeling in marketing, branding, competitive strategies, distribution channels, marketing-operations interfaces, and pricing. He serves as Departmental Editor at Production and Operations Management, Departmental Editor at Service Science, Senior Editor at Production and Operations Management, Guest Associate Editor at Management Science, and on the editorial boards of the following journals: Marketing Science, Journal of Marketing Research, Journal of Marketing Science, and Journal of Operations Management. He was the Vice President of the POMS College of Behavioral Operations from 2017 to 2019, and is serving as the Vice President of the Behavioral Operations Research and Management Chapter of Operations Research Society of China. He is an ad hoc reviewer for journals of: Information Systems Research, Journal of Marketing, Journal of Marketing Research, Management Science, Manufacturing and Service Operations Management, Marketing Science, Operations Research, Production & Operations Management, Quantitative Marketing & Economics, etc.