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现代产业经济学系列讲座第155期

 

THE IMPACT OF UNCERTAINTY OF THE EMERGENCE OF DOMINANT PLATFORM ON COMPLEMENTORS’ ACROSS PLATFORM MOBILITYA STUDY OF GOOGLE’S ANDROID AND APPLE’S iOS

平台竞争的不确定性对于第三方应用跨平台迁移的影响:

对于谷歌安卓和苹果iOS的研究

 

时间: , 2018年7月2日(周一)13:30–15:00

地点:史带楼603

主讲人:Lori Qingyuan Yue(University of South California, U.S.)

主持人:孙霈教授

 

摘要:The surpassing of a competing platform over the focal platform in installed bases creates uncertainty surrounding the emergence of a dominant platform. This in turn triggers complementors’ anxiety and thus increases their migration to the competing platform. However, as platform competition evolves and demonstrates that multiple platforms with strategic differentiation (e.g., quality- versus quantity-driven) could coexist, the migration tendency recedes. Consistent with our argument, we find that the increasing gap between installed bases of Android and iOS has an inverted-U effect on iOS developers’ likelihood of moving to Android, and that low performers and free-app developers have been the primary contributors to the inverted-U shaped pattern. App developers that migrate to Android at a highly uncertain time also experience a high rate of product failure.

 

主讲人简介:岳庆媛(Lori Yue)博士是美国南加州大学马歇尔商学院管理与组织系院长讲席副教授(终身教授),兼任南加州大学社会学系名誉副教授,同时也是东亚研究中心教授成员。岳庆媛教授本科毕业于中国人民大学商学院,在北京大学国家发展研究院获得经济管理学硕士学位后,赴美国哥伦比亚大学获得管理学博士学位。岳庆媛教授的研究工作主要关注企业的“集体行动策略”(Collective Action Strategies),包括商业与社区的关系、社会精英、社会网络、社会运动、行业自我监管等。她最近的研究兴趣为网络平台与新兴经济体(例如中国)。岳庆媛教授获得马歇尔商学院杰出研究成果院长奖、教学优秀奖等诸多奖项,并担任顶级学术期刊 Management Science 的副主编(Associate Editor),American Journal of Sociology 的顾问编辑(Consulting editor),和Administrative Science QuarterlyOrganization Science的编委会成员。她还担任Academy of Management (AOM) 组织理论(OMT)研究委员会主任,主持年度AOM会议上组织理论领域七项最佳论文奖项的评选。

 

产业经济学系

2018-6-14

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