现代企业管理系列讲座（第43期）

题目：National Stereotype Character and Reputation: The Mediating Role of Identification　

主讲嘉宾: 　Professor Rosa Chun

　　　　　　 Manchester Business School　

　Abstract　

The aim of this paper is to explore the mediating role of national identification between different aspects of national character, nation attractiveness and overall reputation.　 The empirical context is China and the UK, on a stereotype image of China and their reputation as perceived by four groups, Chinese nationals living in China , those studying or working abroad in Britain, Chinese who have emigrated to or were born in Britain , and British Citizens with no Chinese heritage. Significant differences are found on national character dimensions, attractiveness, identification and overall reputation between the four groups. A hypothesized model is constructed to test the mediating effect of identification on the relationship between national character dimensions and attractiveness and reputation. Identification fully mediates the influence of Ruthlessness (selfish, arr ogant, tough) on Attractiveness and partially mediates the effect of both Agreeableness (friendly, sincere, open) and Chic (stylish, elitist, superior) on Attractiveness and Reputation. Promoting identification amongst overseas Chinese is therefore important in promoting national reputation internally and externally.　

主持人：郑琴琴 　　博士

　　　　 复旦大学管理学院企业管理系　

时间：2010年5月27日（周四）10:00-11:15

地点：史带楼502　

欢迎对相关学术领域研究有兴趣的教师和研究生参加!