信息管理与商业智能系学术讲座（11月11日）

题目：When AI Agent Looks at You: The Effects of AI Eye Gaze on Human Memory

主讲人：卢向华教授信息管理与商业智能系

时间：2025-11-11 13:30-14:30

地点：

线下：李达三楼105室线上：腾讯会议号276 576 757/722722

内容摘要:

This study explores how AI eye gaze influences human episodic and semantic memory in knowledge-sharing interactions. Using a 3D adaptive digital human agent, we conducted a laboratory experiment with three gaze conditions (averted, adaptive, strategic) and two content types (narrative vs. expository). Results show that adaptive AI gaze enhances episodic memory via increased affective engagement, particularly in narrative contexts, but reduces semantic memory by elevating extraneous cognitive load, which is more pronounced in expository contexts. The strategic gaze design—averting gaze during content delivery but making eye contact during interactions—mitigates the negative impact on semantic memory while preserving episodic memory benefits. This research extends the Cognitive-Affective Theory of Learning with Media (CATLM) by uncovering dual cognitive-affective pathways of AI gaze and highlights context-dependent design principles. Practically, it provides actionable guidance for optimizing nonverbal communication design for AI applications in the context of knowledge sharing.