Li Gen
Associate Professor
Information Management and Business Intelligence (IM&BI)
Journal Papers
| 1. | Zike Cao, Yingpeng Zhu, Gen Li, and Liangfei Qiu. 2024. Consequences of information feed integration on user engagement and contribution: A natural experiment in an online knowledge-sharing community. Information Systems Research 35(3) 1114-1136.  |
| 2. | Jing Wang, Gen Li, and Kai-Lung Hui. 2022. Monetary incentives and knowledge spillover: Evidence from a natural experiment. Management Science 68(5) 3549-3572. |
| 3. | Gen Li and Jing Wang. 2019. Threshold effects on backer motivations in reward-based crowdfunding. Journal of Management Information Systems 36(2) 546-573. |
| 4. | Jinzhao Wang, Yifan Dou, Lihua Huang, and Gen Li. 2023. Data product pricing: A review of research progress and comparison of pricing methods. Price: Theory & Practice (4) 22-27. (in Chinese) |
| 5. | Lihua Huang, Yifan Dou, Mengke Guo, Qifeng Tang, and Gen Li. 2022. Features and transaction modes of data products in data markets. Big Data Research 8(3) 3-14. (in Chinese) |
Research Projects
2025.01—2028.12, Principal Investigator, Content Governance Strategies for Knowledge Platform: Drawing from Image Motivation and Group Identity Theory, National Natural Science Foundation of China
2022.07—2023.03, Principal Investigator, Rights and Benefits Allocation Strategies for Platform Workers in Service Industry under Employment Regulations, Alibaba Group
2022.03—2023.02, Principal Investigator, The Impact of Socialization on User Contribution Behavior in Content Platforms: Based on Image-Related Motivation and Schema Theory, The Science and Technology Commission of Shanghai Municipality
2022.01—2024.12, Principal Investigator, The Impact of Novel Payment Technology on Consumers’ Purchase Behaviors and Mechanisms Exploration under Privacy Calculus Framework, National Natural Science Foundation of China
2021.08—2022.12, Principal Investigator, Data Transaction Rules and Pricing Mechanisms, Shanghai Data Exchange Center Co., Ltd.
Journal Papers
| 1. | Zike Cao, Yingpeng Zhu, Gen Li, and Liangfei Qiu. 2024. Consequences of information feed integration on user engagement and contribution: A natural experiment in an online knowledge-sharing community. Information Systems Research 35(3) 1114-1136. |
| 2. | Jing Wang, Gen Li, and Kai-Lung Hui. 2022. Monetary incentives and knowledge spillover: Evidence from a natural experiment. Management Science 68(5) 3549-3572. |
| 3. | Gen Li and Jing Wang. 2019. Threshold effects on backer motivations in reward-based crowdfunding. Journal of Management Information Systems 36(2) 546-573. |
| 4. | Jinzhao Wang, Yifan Dou, Lihua Huang, and Gen Li. 2023. Data product pricing: A review of research progress and comparison of pricing methods. Price: Theory & Practice (4) 22-27. (in Chinese) |
| 5. | Lihua Huang, Yifan Dou, Mengke Guo, Qifeng Tang, and Gen Li. 2022. Features and transaction modes of data products in data markets. Big Data Research 8(3) 3-14. (in Chinese) |
Research Projects
2025.01—2028.12, Principal Investigator, Content Governance Strategies for Knowledge Platform: Drawing from Image Motivation and Group Identity Theory, National Natural Science Foundation of China
2022.07—2023.03, Principal Investigator, Rights and Benefits Allocation Strategies for Platform Workers in Service Industry under Employment Regulations, Alibaba Group
2022.03—2023.02, Principal Investigator, The Impact of Socialization on User Contribution Behavior in Content Platforms: Based on Image-Related Motivation and Schema Theory, The Science and Technology Commission of Shanghai Municipality
2022.01—2024.12, Principal Investigator, The Impact of Novel Payment Technology on Consumers’ Purchase Behaviors and Mechanisms Exploration under Privacy Calculus Framework, National Natural Science Foundation of China
2021.08—2022.12, Principal Investigator, Data Transaction Rules and Pricing Mechanisms, Shanghai Data Exchange Center Co., Ltd.
Academic Posts
2022.04—,Associate Editor,Journal of Electronic Commerce Research
2022.03—,Member of Editorial Board,Industrial Management & Data Systems
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