Journal Papers
| 1. | Stephanie Lu Wang, Jinyun Sun, and Sydnie Schreck. 2025. Turning accidents into advantages: An actionable framework for accidental corporate social responsibility. Business Horizons 68(6） 777-791.  |
| 2. | Jinyun Sun and Tianyi Zheng. 2024. How intuition works in venture investment: the holistic effect on decision making. Venture Capital 26(2) 191–218. |
| 3. | Jinyun Sun, Vladislav Maksimov, Stephanie Lu Wang, and Yadong Luo. 2021. Developing compositional capability in emerging-market SMEs. Journal of World Business 56(3) 1-14. |
| 4. | Stephanie L. Wang, Yadong Luo, Vladislav Maksimov, Jinyun Sun, and Nikhil Celly. 2019. Achieving temporal ambidexterity in new ventures. Journal of Management Studies 56(4) 788-822. |
| 5. | Jinyun Sun, Stephanie L. Wang, and Yadong Luo. 2018. Strategic entry or strategic exit? International presence by emerging economy enterprises. International Business Review 27(2) 418-430. |
| 6. | Lynda Jiwen Song, Jinyun Sun, Byron Y. Lee, Wei Si, and Haolan Li. 2015. Integrating macro and micro perspectives on profit-sharing in China. Frontiers of Business Research in China 9(3) 420–442. |
| 7. | Stephanie Lu Wang, Yadong Luo, Xiongwen Lu, Jinyun Sun, and Vladislav Maksimov. 2014. Autonomy delegation to foreign subsidiaries: An enabling mechanism for emerging-market multinationals. Journal of International Business Studies 45(2) 111-130. |
| 8. | Yadong Luo, Jinyun Sun, and Stephanie Lu Wang. 2011. Comparative strategic management: An emergent field in international management. Journal of International Management 17(3) 190-200. |
| 9. | Yadong Luo, Jinyun Sun and Stephanie Lu Wang. 2011. Emerging economy copycats: Capability, environment, and strategy. Academy of Management Perspectives 25(2) 37-56. |
| 10. | Jinyun Sun, Tianyi Zheng, Qing Shu, Xiaolin Li, and Yahan Hu. 2022. Review and prospect of ten years of entrepreneurship research in domestic journals. R&D Management 34(1) 146-162. (in Chinese) |
| 11. | Jinyun Sun. 2019. The logic behind the rules of new enterprises. Sales and Marketing (Marketing Version) (5) 116-119. (in Chinese) |
| 12. | Jinyun Sun. 2019. In the Blue Ocean of markets in lower-tier cities, how to explore consumption gold mine. Faxian -4 64-65. (in Chinese) |
| 13. | Jinyun Sun. 2019. Never ignore the small town youth, sinking market consumption slice. Sales and Marketing (Management Version) (2) 60-61. (in Chinese) |
| 14. | Jinyun Sun, Yadong Luo, and Ying Zhou. 2018. Motivations of cooperation strategy and their impacts on firms’ competitive advantages: based on the “amalgamation” theory. Foreign Economics & Management 40(7) 3-18. (in Chinese) |
| 15. | Jinyun Sun and Yadong Lu. 2017. Componovation — a new way of Chinese firms’ innovation. Tsinghua Business Review (6) 81-87. (in Chinese) |
| 16. | Jinyun Sun. 2017. The pan-sharing economy turns pages faster than books. China Brand (6) 14. (in Chinese) |
| 17. | Jinyun Sun and Tao Li. 2016. Entrepreneurial eco-system research: based on coevolution and organizational ecology theories. Foreign Economics & Management 38(12) 32-45. (in Chinese) |
| 18. | Yadong Luo and Jinyun Sun. 2016. A theory of amalgamation (Hé)—— a new paradigm of oriental firm growth. Tsinghua Business Review (10) 53-59. (in Chinese) |
| 19. | Jinyun Sun. 2016. Innovation is not complicated, and don't say no easily. Faculty Building (bimonthly) (5) 105. (in Chinese) |
| 20. | Yadong Luo, Jinyun Sun, and Yajun Wu. 2015. A theory of amalgamation (He): A new paradigm of strategic theory based on oriental culture. Foreign Economics & Management 37(6) 3-25. (in Chinese) |
| 21. | Yadong Luo and Jinyun Sun. 2014. An inquiry on composition-based view: its propellants and effect on competitive advantage. Management World (7) 93-106. (in Chinese) |
| 22. | Yadong Luo and Jinyun Sun. 2013. A new perspective of Chinese corporate strategy: The concept, content and approaches of composition-based view. Management World (10) 106-117. (in Chinese) |
| 23. | Qiuzhi Xue, Zhong Ning, Xu Li, Jinyun Sun, and Cheng Ding. 2012. Innovation, entrepreneurship and sustainable management: a strategic choice for Asian companies in the next 10 years. R&D Management 24(3) 1-14. (in Chinese) |
| 24. | Sun, Jinyun. 2011. Research on entrepreneurial orientation, absorptive capacity and performance: From the perspective of innovative. Economic Management 33(Z2) 344-347. (in Chinese) |
| 25. | Sun, Jinyun. 2011. Ambidexterity paradigm: A new perspective of corporate strategy. Chinese Journal of Management 8(4) 524-530. (in Chinese) |
| 26. | Lu, Xiongwen and Jinyun Sun. 2011. A study on core competence and innovation path---From the perspective of emerging economy. Economic Theory and Business Management (4) 64-71. (in Chinese) |
| 27. | Lu, Xiongwen and Jinyun Sun. 2009. A literature review on firm performance measure. Economic Management Journal 31(Z1) 264-268. (in Chinese) |
| 28. | Jinyun Sun. 2007. Buyouts are of great significance to the current domestic retail industry. Shanghai Emporium (3) 40. (in Chinese) |
| 29. | Jinyun Sun. 2007. Does buyouts apply in China?. Shanghai Emporium (1) 12. (in Chinese) |
Conference Proceedings
| 1. | Vladislav Maksimov, Jinyun Sun, Yadong Luo, and Stephanie Lu Wang. 2014. From imitation to imutation: conditions and consequences. Academy of Management Annual Meeting Philadelphia, PA . |
| 2. | Jiwen Song, Haolan Li, Anne S. Tsui, Jinyun Sun, Byron Y Lee, and Wei Si. 2014. Stay in the same boat: a study on employment relationship, profit sharing plan and firm performance. Academy of Management Annual Meeting Philadelphia, PA . |
| 3. | Stephanie Lu Wang, Yadong Luo, Nikhil Celly, and Jinyun Sun. 2014. A temporal ambidexterity view towards emerging market firms. Academy of Management Annual Meeting Philadelphia, PA . |
Academic Works
Yadong Luo, Jinyun Sun, and Yajun Wu. 2019. The Frontier Research of Chinese Enterprise Management Theory. The Science Press, Beijing.
Yu, Yihong, Jinyun Sun, Kemin Wang, Ming Zheng, and Pei Sun. 2013. The Growth Report of Small and Medium Enterprises in Yangtze Delta 2008-2010. Gezhi Press, Shanghai.
Translated Works
Jinyun Sun, Dynamic Business Strategy,北京,CITIC Press,2024.04 (in Chinese)
Jinyun Sun and Xiaoyu Yu, Enterpreneurial Cognition：Exploring the Mindset of Entrepreneurs,Beijing,China Machine Press,2020.01 (in Chinese)
Teaching Materials, etc.
Jinyun Sun. 2020. Umbrella Strategy. Chinese Business Publishing House, Beijing. (in Chinese)
Jinyun Sun, Rongwei Chu, Xiaobin He, Jiangyong Lu, etc.. 2018. Theories and Practices of Enterpreneurship. China Machine Press, Beijing. (in Chinese)
Jinyun Sun. 2014. Strategic Transformation. Truth & Wisdom Press, Shanghai. (in Chinese)
Research Projects
2024.01—2027.12, Principal Investigator, Responding to Technology Decoupling: The Balance in Innovation Strategy of High-Tech Firms in Ecosystem, National Natural Science Foundation of China
2020.08—2021.10, Principal Investigator, Chinese Family Business Inheritance Research Project, Manulife-Sinochem Life Insurance Company Limited
2014.05—2014.09, Principal Investigator, The Research of Incentive and Compensate System, Shanghai City Investment and Real Estate Group
2013.08—2013.09, Principal Investigator, The Research of Influence from Multi-load in AC to Intelligent Configuration in Grid, National Grid Company
2013.08—2013.09, Principal Investigator, The Research of Private Economy Development in DongGuan ——Garment Industry, DongGuan Small and Medium Size Enterprises Management Bureau
2013.08—2013.08, Principal Investigator, The Research of Small and Medium Size Enterprises Evaluation System in DongGuan, DongGuan Small and Medium Size Enterprises Management Bureau
Journal Papers
| 1. | Stephanie Lu Wang, Jinyun Sun, and Sydnie Schreck. 2025. Turning accidents into advantages: An actionable framework for accidental corporate social responsibility. Business Horizons 68(6） 777-791. |
| 2. | Jinyun Sun and Tianyi Zheng. 2024. How intuition works in venture investment: the holistic effect on decision making. Venture Capital 26(2) 191–218. |
| 3. | Jinyun Sun, Vladislav Maksimov, Stephanie Lu Wang, and Yadong Luo. 2021. Developing compositional capability in emerging-market SMEs. Journal of World Business 56(3) 1-14. |
| 4. | Stephanie L. Wang, Yadong Luo, Vladislav Maksimov, Jinyun Sun, and Nikhil Celly. 2019. Achieving temporal ambidexterity in new ventures. Journal of Management Studies 56(4) 788-822. |
| 5. | Jinyun Sun, Stephanie L. Wang, and Yadong Luo. 2018. Strategic entry or strategic exit? International presence by emerging economy enterprises. International Business Review 27(2) 418-430. |
| 6. | Lynda Jiwen Song, Jinyun Sun, Byron Y. Lee, Wei Si, and Haolan Li. 2015. Integrating macro and micro perspectives on profit-sharing in China. Frontiers of Business Research in China 9(3) 420–442. |
| 7. | Stephanie Lu Wang, Yadong Luo, Xiongwen Lu, Jinyun Sun, and Vladislav Maksimov. 2014. Autonomy delegation to foreign subsidiaries: An enabling mechanism for emerging-market multinationals. Journal of International Business Studies 45(2) 111-130. |
| 8. | Yadong Luo, Jinyun Sun, and Stephanie Lu Wang. 2011. Comparative strategic management: An emergent field in international management. Journal of International Management 17(3) 190-200. |
| 9. | Yadong Luo, Jinyun Sun and Stephanie Lu Wang. 2011. Emerging economy copycats: Capability, environment, and strategy. Academy of Management Perspectives 25(2) 37-56. |
| 10. | Jinyun Sun, Tianyi Zheng, Qing Shu, Xiaolin Li, and Yahan Hu. 2022. Review and prospect of ten years of entrepreneurship research in domestic journals. R&D Management 34(1) 146-162. (in Chinese) |
| 11. | Jinyun Sun. 2019. The logic behind the rules of new enterprises. Sales and Marketing (Marketing Version) (5) 116-119. (in Chinese) |
| 12. | Jinyun Sun. 2019. In the Blue Ocean of markets in lower-tier cities, how to explore consumption gold mine. Faxian -4 64-65. (in Chinese) |
| 13. | Jinyun Sun. 2019. Never ignore the small town youth, sinking market consumption slice. Sales and Marketing (Management Version) (2) 60-61. (in Chinese) |
| 14. | Jinyun Sun, Yadong Luo, and Ying Zhou. 2018. Motivations of cooperation strategy and their impacts on firms’ competitive advantages: based on the “amalgamation” theory. Foreign Economics & Management 40(7) 3-18. (in Chinese) |
| 15. | Jinyun Sun and Yadong Lu. 2017. Componovation — a new way of Chinese firms’ innovation. Tsinghua Business Review (6) 81-87. (in Chinese) |
| 16. | Jinyun Sun. 2017. The pan-sharing economy turns pages faster than books. China Brand (6) 14. (in Chinese) |
| 17. | Jinyun Sun and Tao Li. 2016. Entrepreneurial eco-system research: based on coevolution and organizational ecology theories. Foreign Economics & Management 38(12) 32-45. (in Chinese) |
| 18. | Yadong Luo and Jinyun Sun. 2016. A theory of amalgamation (Hé)—— a new paradigm of oriental firm growth. Tsinghua Business Review (10) 53-59. (in Chinese) |
| 19. | Jinyun Sun. 2016. Innovation is not complicated, and don't say no easily. Faculty Building (bimonthly) (5) 105. (in Chinese) |
| 20. | Yadong Luo, Jinyun Sun, and Yajun Wu. 2015. A theory of amalgamation (He): A new paradigm of strategic theory based on oriental culture. Foreign Economics & Management 37(6) 3-25. (in Chinese) |
| 21. | Yadong Luo and Jinyun Sun. 2014. An inquiry on composition-based view: its propellants and effect on competitive advantage. Management World (7) 93-106. (in Chinese) |
| 22. | Yadong Luo and Jinyun Sun. 2013. A new perspective of Chinese corporate strategy: The concept, content and approaches of composition-based view. Management World (10) 106-117. (in Chinese) |
| 23. | Qiuzhi Xue, Zhong Ning, Xu Li, Jinyun Sun, and Cheng Ding. 2012. Innovation, entrepreneurship and sustainable management: a strategic choice for Asian companies in the next 10 years. R&D Management 24(3) 1-14. (in Chinese) |
| 24. | Sun, Jinyun. 2011. Research on entrepreneurial orientation, absorptive capacity and performance: From the perspective of innovative. Economic Management 33(Z2) 344-347. (in Chinese) |
| 25. | Sun, Jinyun. 2011. Ambidexterity paradigm: A new perspective of corporate strategy. Chinese Journal of Management 8(4) 524-530. (in Chinese) |
| 26. | Lu, Xiongwen and Jinyun Sun. 2011. A study on core competence and innovation path---From the perspective of emerging economy. Economic Theory and Business Management (4) 64-71. (in Chinese) |
| 27. | Lu, Xiongwen and Jinyun Sun. 2009. A literature review on firm performance measure. Economic Management Journal 31(Z1) 264-268. (in Chinese) |
| 28. | Jinyun Sun. 2007. Buyouts are of great significance to the current domestic retail industry. Shanghai Emporium (3) 40. (in Chinese) |
| 29. | Jinyun Sun. 2007. Does buyouts apply in China?. Shanghai Emporium (1) 12. (in Chinese) |
Conference Proceedings
| 1. | Vladislav Maksimov, Jinyun Sun, Yadong Luo, and Stephanie Lu Wang. 2014. From imitation to imutation: conditions and consequences. Academy of Management Annual Meeting Philadelphia, PA . |
| 2. | Jiwen Song, Haolan Li, Anne S. Tsui, Jinyun Sun, Byron Y Lee, and Wei Si. 2014. Stay in the same boat: a study on employment relationship, profit sharing plan and firm performance. Academy of Management Annual Meeting Philadelphia, PA . |
| 3. | Stephanie Lu Wang, Yadong Luo, Nikhil Celly, and Jinyun Sun. 2014. A temporal ambidexterity view towards emerging market firms. Academy of Management Annual Meeting Philadelphia, PA . |
Academic Works
Yadong Luo, Jinyun Sun, and Yajun Wu. 2019. The Frontier Research of Chinese Enterprise Management Theory. The Science Press, Beijing.
Yu, Yihong, Jinyun Sun, Kemin Wang, Ming Zheng, and Pei Sun. 2013. The Growth Report of Small and Medium Enterprises in Yangtze Delta 2008-2010. Gezhi Press, Shanghai.
Translated Works
Jinyun Sun, Dynamic Business Strategy,北京,CITIC Press,2024.04 (in Chinese)
Jinyun Sun and Xiaoyu Yu, Enterpreneurial Cognition：Exploring the Mindset of Entrepreneurs,Beijing,China Machine Press,2020.01 (in Chinese)
Teaching Materials, etc.
Jinyun Sun. 2020. Umbrella Strategy. Chinese Business Publishing House, Beijing. (in Chinese)
Jinyun Sun, Rongwei Chu, Xiaobin He, Jiangyong Lu, etc.. 2018. Theories and Practices of Enterpreneurship. China Machine Press, Beijing. (in Chinese)
Jinyun Sun. 2014. Strategic Transformation. Truth & Wisdom Press, Shanghai. (in Chinese)
Research Projects
2024.01—2027.12, Principal Investigator, Responding to Technology Decoupling: The Balance in Innovation Strategy of High-Tech Firms in Ecosystem, National Natural Science Foundation of China
2020.08—2021.10, Principal Investigator, Chinese Family Business Inheritance Research Project, Manulife-Sinochem Life Insurance Company Limited
2014.05—2014.09, Principal Investigator, The Research of Incentive and Compensate System, Shanghai City Investment and Real Estate Group
2013.08—2013.09, Principal Investigator, The Research of Influence from Multi-load in AC to Intelligent Configuration in Grid, National Grid Company
2013.08—2013.09, Principal Investigator, The Research of Private Economy Development in DongGuan ——Garment Industry, DongGuan Small and Medium Size Enterprises Management Bureau
2013.08—2013.08, Principal Investigator, The Research of Small and Medium Size Enterprises Evaluation System in DongGuan, DongGuan Small and Medium Size Enterprises Management Bureau
Case
Jinyun Sun，Yanan Li, Awakzon：the Combination Innovation of High-end Medical Equipment Enterprise, , 2023
Jinyun Sun，Yanan Li，Jieyou Zhang，Chunyi Zhang, KeMing Food: Co-Evolution of Family Enterprise Inheritance and Leadership, , 2023
Jinyun Sun, Mingxin''s Second Curve, , 2021
Jinyun Sun，Jieyou Zhang, UCloud: Strategic Challenges for a Cloud Computing Company, , 2021
Jinyun Sun, Tujia： An Unicorn of Accommodation Sharing Sector, , 2017
Jinyun Sun, Miss Zhao Doesn't Wait - Celebrity Entrepreneurship, , 2015
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