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    Zou Deqiang

    Marketing

    Add: Guoshun Road Siyuan Building Room 632, Siyuan Building

    Tel: 25011188(TEL)

    E-mail: deqiang_zou@fudan.edu.cn

    Research Field: Social Incentive mechanism, User Generated Content (UGC), Decision Bias in Processing Numerical Information, Consumer Identity Value, and Customer Satisfaction, etc.

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Educational Background

    Doctor Degree,Business Administration,Tsinghua University

    Master Degree,Business Administration,Tsinghua University

    Bachelor Degree,International Enterprise Management,Renmin University of China

    Awards on Research

    2009.10,Best Paper Award of 2009 JMS China Marketing Science Annual Conference,Journal of Marketing Science

    Awards on Teaching

    2010.06,Third Prize of Fudan University Teaching Award,Fudan University


    Journal Papers


    1.Deqiang Zou, Linyin Jin, Yanqun He and Qian Xu. 2014. The effect of the sense of power on Chinese consumers' Uniqueness-seeking behavior. Journal of International Consumer Marketing 26(1) 14-28.  



    2.Yanqun He, Deqiang Zou, and Liyin Jin. 2010. Exploiting the Goldmine: A Lifestyle Analysis of Affluent Chinese Consumers. Journal of Consumer Marketing 27(7) 615-628.  



    3.Songting Dong, Ping Zhao, Deqiang Zou. 2010. An Economic Analysis of Providing Free Electronic Version. Xinhua Wenzhai (7) 50-54. (in Chinese) 



    4.Liyin Jin, Deqiang Zou, Lijin Qiu. 2010. Strategic Presentation of Option under the Condition of Service Customization: Effects of Presentation Framework on Consumers' Choice. Marketing (5) 60-70. (in Chinese) 



    5.Songting Dong, Ping Zhao, Deqiang Zou. 2010. An Economic Analysis of Providing Free Electronic Version. Journal of Finance and Economics 36(1) 4-15. (in Chinese) 



    6.Deqiang Zou, Ping Zhao, Liyin Jin. 2009. Ratio Cognition Bias in Perceived Value Presentation Formats. Journal of Marketing Science 5(4) 36-49. (in Chinese) 



    7.Liyin Jin, Deqiang Zou. 2009. Additive or Subtractive, Upgrade or Downgrade: Self-selected Framing and Service Package Customization. Journal of Marketing Science Vol.5(4) 115-126. (in Chinese) 



    8.Liyin Jin, Deqiang Zou, Lijin Qiu. 2009. The Effect of Option Framing on Consumer Choice in Service Customization Context. Nankai Business Review Vol.12(6) 90-100. (in Chinese) 



    9.Deqiang Zou. 2007. The Impact of Service Quality on Customer Satisfaction: Illustrated with General Merchandise Stores. Market Modernization (31) 100-101. (in Chinese) 



    10.Deqiang Zou, Gao Wang, Ping Zhao, Yan Wang. 2007. The Impact of Functional Value and Symbolic Value on Brand Loyalty: Gender Difference and the Moderating Role of Perceived Difference. Nankai Business Review 10(3) 4-12. (in Chinese) 



    11.Deqian Zou, Ping Zhao, Fei Li. 2007. Research on Nonlinear Relationship between Customer Satisfaction and Loyalty: An Explanation to Prospect Theory. Journal of Beijing Technology and Business University(Social Science) 22(5) 77-82. (in Chinese) 



    12.Deqiang Zou, Gao Wang, Ping Zhao. 2006. How Perceived Risk Affects Information Search: The Moderating Role of Consumer Knowledge. Journal of Marketing Science 2(4) 83-95. (in Chinese) 


    Conference Proceedings


    1.Deqiang Zou, Ping Zhao. 2009. Satisfaction Thresholds of Positive and Negative WOM at Individual Level: Estimation with Finite Mixture Bivariate Logit Model.   85-111. (in Chinese) 


    Research Projects

    2009.01—2012.12, Member, Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification, National Natural Science Fund of China