• Zhang Xing

    Associate Professor

    Marketing

    Add: Guoshun Road Siyuan Building Room 617, Siyuan Building

    Tel: 25011173(TEL)

    E-mail: xingzhang@fudan.edu.cn

    Research Field: Internet Marketing, Customer Choice Dynamic, Pricing, B2B Marketing, Customer Relationship Management

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Case

    Xing Zhang,Qingyun Jiang,Liyin Jin,Yangbo ChenTineco: Ecovacs Group''s Young Brand In New Business Track, , 2023


    Journal Papers


    1.Junbin Wan and Xing Zhang2023The value of influencer channel in an emerging livestreaming e-commerce modelJournal of the Operational Research Society 74(1) 112-124.  



    2.Xing Zhang, Tat Y. Chan, and William P. Bottom2022Relational aspects of vicarious retribution: Evidence from professional baseballJournal of Applied Psychology 107(6) 917-931.  



    3.Lufei Huang, Lu Zhen, Junbin Wang, and Xing Zhang2022Blockchain implementation for circular supply chain management: Evaluating critical success factorsIndustrial Marketing Management 102 451-464.  



    4.Jiong Sun, Xing Zhang, and Qingyuan Zhu2020Counterfeiters in online marketplaces: stealing your sales or sharing your costsJournal of Retailing 96(2) 189-202.  



    5.Qiang Lv, Yixin Chen, Zhaorong Li, Zhicheng Cui, Ling Chen, Xing Zhang, and Haihua Shen2018Achieving data-driven actionability by combining learning and planningFrontiers of Computer Science 12(5) 939-949.  



    6.Xing Zhang, Tat Y. Chan, and Ying Xie2018Price search and periodic price discountsManagement Science 64(2) 495-510.  



    7.Xing Zhang and Lin Tian2017Voluntary information sharing in a channel: a signaling-game studyJournal of Marketing Science 13(2) 146-159(in Chinese) 


    Research Projects

    2021.01—2024.12Principal InvestigatorCustomer Migration from Online Retail PlatformsNational Natural Science Foundation of China

    2019.01—2023.12MemberUnderlying Mechanism and Improving Strategies for Consumer Well-being Facing Economic Transformation and Consumption Upgrade-A Perspective of Balancing Hedonic and Eudaimonic HappinessMajor Project of National Natural Science Foundation of China

    2018.01—2021.12MemberResearch on Frontier Issues in Behavioral Operations Management under the Competitive EnvironmentNational Natural Science Foundation of China

    2016.01—2020.12MemberThe Study of Promotion, Pricing and Inventory Management of Enterprise Products in Social NetworkMajor Project of National Natural Science Foundation of China

    2015.07—2016.05Co-PIA Study on the Marketing Strategy for Business and Individual Customers of China Eastern Airlines Co. Ltd.China Eastern Airlines Co. Ltd.

    2015.01—2017.12Principal InvestigatorConsumer Information Screening and Search in the Internet Shopping Environment--Empirical Test and Modeling of Screening EffectNational Natural Science Foundation of China


    Case

    Xing Zhang,Qingyun Jiang,Liyin Jin,Yangbo ChenTineco: Ecovacs Group''s Young Brand In New Business Track, , 2023