Journal Papers
| 1. | Yunlu Yin, Zhengyu Shen, Bingjie Deng, and Qian Xu. 2025. Mirroring a “mechanical mind”: Robot presence promotes utilitarian motives in distributive justice judgments. Journal of Business Ethics forthcoming 1-18.  |
| 2. | Yongheng Liang, Yunlu Yin, and Qian Xu. 2024. Decoding consumer resistance to near-expired products: The role of social stereotyping. Journal of Retailing forthcoming 618-634. |
| 3. | Haichao Lin, Qian Xu, and Liyin Jin. 2024. Feedback-induced action–outcome associations increase consumer impatience. Journal of Consumer Psychology 34(1) 66-82. |
| 4. | Xiaoyue Wu, Xiang Wang, Qian Xu, and Liyin Jin. 2022. How the perceived cost of prosocial action inspires observers to contribute. European Journal of Social Psychology 52(1) 191-203. |
| 5. | Huixin Deng, Liyin Jin, and Qian Xu. 2022. “Right” on the day: How the timing of date-specific promotions influences consumer responses. Psychology & Marketing 39(2) 429-440. |
| 6. | Shaoguang Yang, Qian Xu, and Liyin Jin. 2021. Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment. International Journal of Research in Marketing 38(4) 1073-1087. |
| 7. | Liyin Jin, Qian Xu, Yajin Wang, and Ying Zhang. 2021. The divergent impact of reward magnitude on goal eagerness and effort investment. Organizational Behavior and Human Decision Processes 167 101–113. |
| 8. | Yongheng Liang, Qian Xu, and Liyin Jin. 2021. The effect of smart and connected products on consumer brand choice concentration. Journal of Business Research 135 163–172. |
| 9. | Xiaoyue Wu, Liyin Jin, and Qian Xu. 2021. Expertise makes perfect: how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews. Journal of Retailing 97(2) 238-250. |
| 10. | Zhengyu Shen, Qian Xu, and Liyin Jin. 2020. Structured procedures promote placebo effects. Journal of Experimental Social Psychology 91 1-11. |
| 11. | Qian Xu, Canice Kwan, and Xinyue Zhou. 2020. Helping yourself before helping others: How sense of control promotes charitable behaviors. Journal of Consumer Psychology 30(3) 486-505. |
| 12. | Qian Xu, Liyin Jin, and Ying Zhang. 2019. The shifting preference for contingent rewards in goal pursuit. Journal of Personality and Social Psychology 116(1) 33-45. |
| 13. | Janina Steinmetz, Qian Xu, Ayelet Fishbach, and Ying Zhang. 2016. Being observed magnifies action. Journal of Personality and Social Psychology 111(6) 852-865. |
| 14. | Liyin Jin, Qian Xu, and Ying Zhang. 2015. Climbing the wrong ladder: The mismatch between consumers’ preference for subgoal sequences and actual goal performance. Journal of Marketing Research 52(5) 616-628. |
| 15. | Qian Xu, Yuanji Zhou, Maolin Ye, and Xinyue Zhou. 2015. Perceived social support reduces the pain of spending money. Journal of Consumer Psychology 25(2) 219-230. |
Translated Works
Xiongwen Lu, Qingyun Jiang, Weitao Zhao, Qian Xu, and Mengran Xu, Marketing Management(16th Edition),Beijing,CITIC Press Group,2022.09 (in Chinese)
Research Projects
2024.01—2027.12, Principal Investigator, The Dynamic Influence of Consumer Motivational Factors on the Sustainable Consumption Journey, National Natural Science Foundation of China
2021.05—2021.11, Principal Investigator, Nanjing West Road Functional Area 14th Five-Year Plan Report, Shanghai Southwest Operations Management Co.
2020.01—2023.12, Principal Investigator, Behavioral Incentive Research Based on the Multidimensionality of Consumer Motivation, National Natural Science Foundation of China
2019.01—2023.12, Principal Investigator of Sub-, Underlying Mechanism and Improving Strategies for Consumer Well-being Facing Economic Transformation and Consumption Upgrade-A Perspective of Balancing Hedonic and Eudaimonic Happiness, Major Project of National Natural Science Foundation of China
2017.01—2019.12, Principal Investigator, How Goal Experiences Influence Consumer Choice, National Natural Science Foundation of China
2016.06—2016.08, Principal Investigator, Precision Communication of China Eastern Airlines, China Eastern Airlines Co. Ltd
Journal Papers
| 1. | Yunlu Yin, Zhengyu Shen, Bingjie Deng, and Qian Xu. 2025. Mirroring a “mechanical mind”: Robot presence promotes utilitarian motives in distributive justice judgments. Journal of Business Ethics forthcoming 1-18. |
| 2. | Yongheng Liang, Yunlu Yin, and Qian Xu. 2024. Decoding consumer resistance to near-expired products: The role of social stereotyping. Journal of Retailing forthcoming 618-634. |
| 3. | Haichao Lin, Qian Xu, and Liyin Jin. 2024. Feedback-induced action–outcome associations increase consumer impatience. Journal of Consumer Psychology 34(1) 66-82. |
| 4. | Xiaoyue Wu, Xiang Wang, Qian Xu, and Liyin Jin. 2022. How the perceived cost of prosocial action inspires observers to contribute. European Journal of Social Psychology 52(1) 191-203. |
| 5. | Huixin Deng, Liyin Jin, and Qian Xu. 2022. “Right” on the day: How the timing of date-specific promotions influences consumer responses. Psychology & Marketing 39(2) 429-440. |
| 6. | Shaoguang Yang, Qian Xu, and Liyin Jin. 2021. Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment. International Journal of Research in Marketing 38(4) 1073-1087. |
| 7. | Liyin Jin, Qian Xu, Yajin Wang, and Ying Zhang. 2021. The divergent impact of reward magnitude on goal eagerness and effort investment. Organizational Behavior and Human Decision Processes 167 101–113. |
| 8. | Yongheng Liang, Qian Xu, and Liyin Jin. 2021. The effect of smart and connected products on consumer brand choice concentration. Journal of Business Research 135 163–172. |
| 9. | Xiaoyue Wu, Liyin Jin, and Qian Xu. 2021. Expertise makes perfect: how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews. Journal of Retailing 97(2) 238-250. |
| 10. | Zhengyu Shen, Qian Xu, and Liyin Jin. 2020. Structured procedures promote placebo effects. Journal of Experimental Social Psychology 91 1-11. |
| 11. | Qian Xu, Canice Kwan, and Xinyue Zhou. 2020. Helping yourself before helping others: How sense of control promotes charitable behaviors. Journal of Consumer Psychology 30(3) 486-505. |
| 12. | Qian Xu, Liyin Jin, and Ying Zhang. 2019. The shifting preference for contingent rewards in goal pursuit. Journal of Personality and Social Psychology 116(1) 33-45. |
| 13. | Janina Steinmetz, Qian Xu, Ayelet Fishbach, and Ying Zhang. 2016. Being observed magnifies action. Journal of Personality and Social Psychology 111(6) 852-865. |
| 14. | Liyin Jin, Qian Xu, and Ying Zhang. 2015. Climbing the wrong ladder: The mismatch between consumers’ preference for subgoal sequences and actual goal performance. Journal of Marketing Research 52(5) 616-628. |
| 15. | Qian Xu, Yuanji Zhou, Maolin Ye, and Xinyue Zhou. 2015. Perceived social support reduces the pain of spending money. Journal of Consumer Psychology 25(2) 219-230. |
Translated Works
Xiongwen Lu, Qingyun Jiang, Weitao Zhao, Qian Xu, and Mengran Xu, Marketing Management(16th Edition),Beijing,CITIC Press Group,2022.09 (in Chinese)
Research Projects
2024.01—2027.12, Principal Investigator, The Dynamic Influence of Consumer Motivational Factors on the Sustainable Consumption Journey, National Natural Science Foundation of China
2021.05—2021.11, Principal Investigator, Nanjing West Road Functional Area 14th Five-Year Plan Report, Shanghai Southwest Operations Management Co.
2020.01—2023.12, Principal Investigator, Behavioral Incentive Research Based on the Multidimensionality of Consumer Motivation, National Natural Science Foundation of China
2019.01—2023.12, Principal Investigator of Sub-, Underlying Mechanism and Improving Strategies for Consumer Well-being Facing Economic Transformation and Consumption Upgrade-A Perspective of Balancing Hedonic and Eudaimonic Happiness, Major Project of National Natural Science Foundation of China
2017.01—2019.12, Principal Investigator, How Goal Experiences Influence Consumer Choice, National Natural Science Foundation of China
2016.06—2016.08, Principal Investigator, Precision Communication of China Eastern Airlines, China Eastern Airlines Co. Ltd
Academic Posts
2024.01—,副主编,营销科学学报
2023.09—,Editorial Advisory Board,Psychology & Marketing
Case
Qian Xu，Jieyou Zhang, Brand Reconstruction of Rising Auto, , 2022
Qian Xu，Yujie Wang, Wu's Choice: Matching Target Customers and Channels, , 2022
Qian Xu，Yujie Wang, Neobio: How to Sustain Growth?, , 2022
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