Qiu Lijin

Assistant Professor

Marketing

Add: Zhengli Campus Building A

Tel: 25011190(TEL)

E-mail: ljqiu@fudan.edu.cn

Research Field: Service Marketing, Sports Marketing and Sponsorship, Luxury Brand Management, Chinese Consumer Behavior Analysis

Website:

Teacher information

Achievements in scientific research

Academic activities and community service

Academic Conferences

2012.06, 21st Annual Frontiers in Service Conference, USA

2012.05, 2012 International Joint Conference on Service Sciences, Shanghai

Case

Lijin Qiu，Jieyou Zhang，Hao Hu, Yang Yang''s entrepreneurial dream: How to bring northern ice sports to the south?, , 2021

Journal Papers

1.	Liyin Jin, Deqiang Zou, Lijin Qiu. 2010. Strategic Presentation of Option under the Condition of Service Customization: Effects of Presentation Framework on Consumers' Choice. Marketing (5) 60-70. (in Chinese)

2.	Liyin Jin, Deqiang Zou, Lijin Qiu. 2009. The Effect of Option Framing on Consumer Choice in Service Customization Context. Nankai Business Review Vol.12(6) 90-100. (in Chinese)

3.	Liyin Jin, LijinQiu, Deqiang Zou. 2008. Review and prospect of service guarantee. Foreign economics and management Vol.30(5) 42－47. (in Chinese)

4.	Lijin Qiu, Minglei Xu, Ruoshan Li. 2004. The Moderate Principle in Compelled Accounting Information Disclosure. Modern Finance （11） 100-103. (in Chinese)

5.	QIU Lijin, QIN Dong. 2003. How to define the legal status of independent auditing rules. Finance and Accounting （8） 39－40. (in Chinese)

Conference Proceedings

1.	Du, Yanyan, Lijin Qiu, and Yunhui Huang. 2012. The impacts of employees’ emotions on service responsibility attribution when customers participate in services. 212 International Joint Conference on Service Sciences Shanghai 164-168.

Translated Works

QIU Lijin, Fundamentals of Sports Marketing, Second Edition,Shenyang,Liaoning Science and Technology Press, Inc.,2005.08 (in Chinese)

Teaching Materials, etc.

Xiucheng Fan, Zhanbo Zhao, Lijin Qiu, Huawei Zhu, and Yi Xie. 2018. Service Marketing. Capital University of Economics and Business Press, Beijing. (in Chinese)

Research Projects

2013.01—2016.12, Member, Social Transmission and Consumer Engagement of Marketing Communication in the New Media Environment: Collective Motivation, Social Interaction and Market Response, National Natural Science Foundation of China

2013.01—2017.12, Member, Research on Theories and Models of Service Value Co-creation from Customer Participation Perspective, Major Project of National Natural Science Foundation of China

2010.01—2012.12, Member, Study on the Interaction Mechanism of Customer Participation in Service Value Co-creation, National Natural Science Foundation of China

2010.01—2012.12, Member, Consumer Decision Making of Product Configuration in Customization Context: Psychological Mechanism and Management Strategy , National Natural Science Foundation of China

2008.01—2008.12, Principal Investigator, Consumer Behavior Research of Chinese Health Product Market, Ohio State University

2008.01—2008.12, Principal Investigator, Industrial Analysis and Consumer Behavior Research of Chinese Textile Market, Shanghai Chuangqiao Import and Export Trading Co.

2008.01—2008.12, Principal Investigator, Operational Mechanism Analysis of Sport Event in Shanghai, 2008 Shanghai Sport Science and Strategic Research Project

2007.06—2007.12, Principal Investigator, Marketing Strategy of Stadiums and Arenas in Shanghai, Shanghai Sports Administration Bureau}