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    Lin Chen

    Associate Professor

    Marketing

    Add: Guoshun Road Siyuan Building Room 610, Siyuan Building

    Tel: 25011186(TEL)

    E-mail: linchen_fd@fudan.edu.cn

    Research Field: Corporate Social Responsibility, E-commerce and Digital Marketing, Service Marketing, Customer Relationship Management, Empirical/Quantatitive Marketing Models

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Educational Background

    Doctor Degree,Marketing,Emory University, USA

    Bachelor Degree,E-commerce,National University of Singapore, SGP

    Awards on Teaching

    2023.01,China Management Case Teaching Award,China Management Case-Sharing Center


    Journal Papers


    1.Joyce Feng Wang, Yufei Zhang, G. Tomas M. Hult, and Chen Lin. 2025. Leveraging customer learning and time-based targeting for fast fashion new arrivals. Journal of Retailing and Consumer Services 83 1-15.  



    2.Yufei Zhang, Clay M. Voorhees, Chen Lin, Jeongwen Chiang, G.Tomas M. Hult, and Roger J. Calantone. 2022. Information search and product returns across mobile and traditional online channels. Journal of Retailing 98(2) 260-276.  



    3.Chen Lin and Douglas Bowman. 2022. The impact of introducing a customer loyalty program on category sales and profitability. Journal of Retailing and Consumer Services 64 1-15.  



    4.Chen Lin, Yuxin Chen, Jeongwen Chiang, and Yufei Zhang. 2021. Do “little emperors” get more than “little empresses”? boy-girl gender discrimination as evidenced by consumption behavior of Chinese households. Marketing Science 40(6) 1123-1146.  



    5.André Bonfrer and Chen Lin. 2023. A simple model for predicting customer churn. Quarterly Journal of Economics and Management 2(3) 111-134. (in Chinese) 


    Academic Works

    Jochen Wirtz and Chen Lin. 2023. Service Marketing: People • Technology • Strategy(9th Edition). China Publishing Group, Shanghai. 

    Research Projects

    2023.01—2026.12, Principal Investigator, Marketing Agility: An Empirical Framework, National Natural Science Foundation of China


    Case

    Chen Lin, Liman Zhao, Jeongwen Chiang, Spark Education: Service Innovationand Exploration in Edutech, https://hbsp.harvard.edu/product/CB0212-PDF-ENG?Ntt=Spark%20Education%3A%20Service%20Innovationand%20Exploration%20in%20Edutech, 2022

    Chen Lin, Geng Liu, Jeongwen Chiang, AstraZeneca(China): LeveragingOffline Doctor-Patient Relationships inOnline Healthcare Service Platform, https://hbsp.harvard.edu/product/CB0251-PDF-ENG?Ntt=AstraZeneca(China)%3A%20LeveragingOffline%20Doctor-Patient%20Relationships%20inOnline%20Healthcare%20Service%20Platform, 2022

    Chen Lin, Zhijing Cao, Ruhnn: Marketing Influencers, https://hbsp.harvard.edu/product/CB0160-PDF-ENG?Ntt=Ruhnn%3A%20Marketing%20Influencers, 2021

    Chen Lin, Zhijing Cao, Beryl: E-commerce Livestreaming Strategy, https://hbsp.harvard.edu/product/CB0152-PDF-ENG?Ntt=Beryl%3A%20E-commerce%20LivestreamingStrategy, 2021

    Chen Lin, Chi Zhang, KFC China: Building CompetitiveAdvantages through Digitization, https://hbsp.harvard.edu/product/CB0031-PDF-ENG?Ntt=KFC%20China%3A%20Building%20CompetitiveAdvantages%20through%20Digitization, 2020

    Chen Lin, FamilyMart:Internet Plus Strategy, https://hbsp.harvard.edu/product/CB0117-PDF-ENG?Ntt=FamilyMart%3A%22Internet%20Plus%22%20Strategy, 2017