Teacher information
Achievements in scientific research
Academic activities and community service
Academic Posts
2012.06—,Director,China Association for Quality
2010.08—,Committee Member,Science and Education Committee of China Association for Quality
2010.07—,Panelist,Management Science Department, National Nature Science Foundation of China
2009.08—,Vice-Chairman of Marketing Management Committee,Chinese Society for Management Modernization(Chinese Management Association)
2009.06—,Member of the Editorial Review Board,Journal of Global Academy of Marketing Science (JGAMS)
2007.01—,Standing director,China University Marketing Research Institute
2007.01—,Standing director, Vice secretary general, Member of Academic committee,China Marketing Association
2006.01—,Editorial board member,Journal of Marketing Science
2006.01—,Area Editor,China Retail Research Center, Economics & Management School, Tsinghua University
1998.01—,Reviewer,Nankai Business Review
1998.01—,Reviewer,Nankai Business Review
Journal Papers
| 1. | Wenhao Song，Yingying Ma，Xiucheng Fan， Xiangdong Jin，Xuerong Peng. 2024. Servant leadership, workplace well-being and employee creativity: The roles of psychological availability and experienced creative time pressure. Creativity and Innovation Management 2024;33: 399–413.  |
| 2. | Lingzhi Yu and Xiucheng Fan. 2024. Lonely human and dominant robot: Similarity versus complementary attraction. Psychology & Marketing 41(5) 1133–1151. |
| 3. | Wenhao Song, Yingying Ma, Xiucheng Fan, and Xuerong Peng. 2023. Corporate environmental ethics and employee's green creativity? The perspective of environmental commitment. Corporate Social Responsibility and Environmental Management 30(4) 1856-1868. |
| 4. | Tianran Wang, Wei-Fen Chen, Xue Wang, and Xiucheng Fan. 2023. Smartphone use increases the likelihood of making short-sighted financial decisions. Journal of Pacific Rim Psychology 17 1-15. |
| 5. | Nuoya Chen, Jinfeng (Jenny) Jiao, Xiucheng Fan, and Shaobo (Kevin) Li. 2021. The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes. Journal of Business Research 136 612–629. |
| 6. | Salman Yousaf, Ali Razzaq, and Xiucheng Fan. 2021. Understanding tourists’ motivations to launch a boycott on social media: A case study of the #BoycottMurree campaign in Pakistan. Journal of Vacation Marketing 27(4) 479–495. |
| 7. | Lingzhi Yu, Tingting Zhao, and Xiucheng Fan. 2021. Reason versus feeling: relational norms influence gift choices. Asia Pacific Journal of Marketing and Logistics 33(8) 1723-1742. |
| 8. | Nuoya Chen, Smaraki Mohanty, Jinfeng Jiao, and Xiucheng Fan. 2021. To err is human: Tolerate humans instead of machines in service failure. Journal of Retailing and Consumer Services 59 1-11. |
| 9. | Salman Yousaf, Mohammad Zubair Tauni, and Xiucheng Fan. 2021. Migration intentions: a sign of a weak nation brand? A multi-group analysis between China and Pakistan. Journal of Product & Brand Management 30(2) 262-280. |
| 10. | Wenlong Liu, Xinting Chen, Xuanyu Lu, and Xiucheng Fan. 2021. Exploring the relationship between users' psychological contracts and their knowledge contribution in online health communities. Frontiers in Psychology 12 1-15. |
| 11. | Salman Yousaf and Xiucheng Fan. 2020. Copysites / duplitectures as tourist attractions: An exploratory study on experiences of Chinese tourists at replicas of foreign architectural landmarks in China. Tourism Management 81 1-14. |
| 12. | Salman Yousaf, Xiucheng Fan, and Fahad Laber. 2020. Branding China through the internationalization of higher education sector: an international students’ perspective from China. Journal of Marketing for Higher Education 30(2) 161-179. |
| 13. | Salman Yousaf and Xiucheng Fan. 2020. Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space. Journal of Business Research 116 666-679. |
| 14. | Jiangang Du, Qiuying Zheng, Michael K. Hu, and Xiucheng Fan. 2019. Can fear be eaten? The emotional outcomes of consuming frightening foods or drinks. Psychology and Marketing 36(11) 1027-1038. |
| 15. | Salman Yousaf and Xiucheng Fan. 2018. Halal culinary and tourism marketing strategies on government websites: A preliminary analysis. Tourism Management 68 423–443. |
| 16. | Qiuying Zheng, Lan Xia, and Xiucheng Fan. 2016. Beyond hedonic enjoyment: eudaimonia experience in craft consumption. Journal of Consumer Marketing 33(6) 479–488. |
| 17. | Qiuying Zheng, Tang Yao, and Xiucheng Fan. 2016. Improving customer well-being through two-way online social support. Journal of Service Theory and Practice 26(2) 179-202. |
| 18. | Tang Yao, Qiuying Zheng, and Xiucheng Fan. 2015. The impact of online social support on patients’ quality of life and the moderating role of social exclusion. Journal of Service Research 18(3) 369-383. |
| 19. | Javier Reynoso, Jay Kandampully, Xiucheng Fan, and Hanna Paulose. 2015. Learning from socially driven service innovation in emerging economies. Journal of Service Management 26(1) 156-176. |
| 20. | Jing Zhao, Tao Wang, and Xiucheng Fan. 2015. Patient value co-creation in online health communities: Social identity effects on customer knowledge contributions and membership continuance intentions in online health communities. Journal of Service Management 26(1) 72-96. |
| 21. | Jiangang Du, Xiucheng Fan, and Tianjun Feng. 2014. Group emotional contagion and complaint intentions in group service failure: The role of group size and group familiarity. Journal of Service Research 17(3) 326-338. |
| 22. | Stephen C.H. Ng, Xiande Zhao, Xiucheng Fan, and Johnny M. Rungtusanatham. 2014. TQM and brand-building by Chinese original brand manufacturers: impact on business performance. International Journal of Production Research 52(3) 825–846. |
| 23. | Pia Polsa and Xiucheng Fan. 2011. Globalization of local retailing: Threat or opportunity?: The case of food retailing in Guilin, China. Journal of Macromarketing 31(3) 291-311. |
| 24. | Jiangang Du, Xiucheng Fan, and Tianjun Feng. 2011. Multiple emotional contagions in service encounters. Journal of the Academy of Marketing Science 39(3) 449-466. |
| 25. | Jiangang Du, Xiucheng Fan, and Tianjun Feng. 2010. An experimental investigation of the role of face in service failure and recovery encounters. Journal of Consumer Marketing 27(7) 584-593. |
| 26. | Rajiv Mehta, Pia Polsa, Jolanta Mazur, FAN Xiucheng, Alan J. Dubinsky. 2006. Strategic Alliances in International Distribution Channels. Journal of Business Research 59(10-11) 1094-1104. |
| 27. | Jianxin Liu, Xiucheng Fan, Jianhua Yang, and Chenghu Zhang. 2025. Is preparedness all against the fickleness of the major epidemic? A study on the impact of the repeatability of the epidemic of infectious diseases on consumer’s panic buying. Nankai Business Review 28(6) 112-123. (in Chinese) |
| 28. | Jianxin Liu, Xiucheng Fan, and Dongjin Li. 2024. Are horse steaks sold as beef steaks: An impact of out-of-stock of promoted new products on consumer response to recommendations of similar alternatives. Nankai Business Review 27(8) 123-134. (in Chinese) |
| 29. | Jianxin Liu, Qin Lin, and Xiucheng Fan. 2024. A study on the impact of the major public crises on consumer panic buying. Collected Essays on Finance and Economics (8) 100-110. (in Chinese) |
| 30. | Jianxin Liu, Xiucheng Fan, and Xi Li. 2024. Do you donate the out-of-stock legacy? The effect of new products’ out-of-stock experience on consumer's willingness to donate. Nankai Business Review 27(2) 181-194. (in Chinese) |
| 31. | Xiangdong Jin, Xiucheng Fan, Fanchang Kong, and Wenhao Song. 2024. The mechanism of underdog advertising positioning strategy in advertising competition. 珞珈管理评论 (2) 99-113. (in Chinese) |
| 32. | Jianxin Liu, Xiucheng Fan, and Xiangdong Jin. 2024. Does a fire at the city gate harm other fish in the pool? The devaluing effect of promotional out-of-stock of new products on the similar alternatives. Journal of Business Economics (2) 68-86. (in Chinese) |
| 33. | Jianxin Liu, Xiucheng Fan, Dongjin Li, and Qin Lin. 2023. An impact of known time for out-of-stock of new products on consumer's preference change. 珞珈管理评论 (6) 95-116. (in Chinese) |
| 34. | Xiucheng Fan, Xiao Chen，and Yanwen Ruan. 2023. Consumer happiness: The theoretical framework and the research prospect. Journal of Marketing Science 3(1) 78-97. (in Chinese) |
| 35. | Jianxin Liu, Xiucheng Fan, and Xiangdong Jin. 2023. Can the love for promotional offering be easily substituted? Impact of promotional out-of-stock of new products on consumer's response to recommendation of similar alternatives. Journal of Business Economics (1) 26-43. (in Chinese) |
| 36. | Xiucheng Fan, Xiao Chen，and Yanwen Ruan. 2023. People's income and happiness in the context of economic transformation and upgrading in China: A multidimensional dynamic analysis based on data from 2010—2017 CGSS. Journal of Marketing Science 3(1) 98-117. (in Chinese) |
| 37. | Jianxin Liu, Xiucheng Fan, and Jun Zheng. 2023. An impact of waiting time for out-of-stock new products on customers′ complaint: Based on a model of moderated dual mediators. Journal of Industrial Engineering and Engineering Management 37(1) 19-30. (in Chinese) |
| 38. | Yanfeng Xu and Xiucheng Fan. 2022. Research on the purchase intention of time-honored brand＇s extended products: from the integrating perspective of cultural fit and consumer innovativeness. Journal of Beijing Technology and Business University(Social Sciences) 37(6) 35-46. (in Chinese) |
| 39. | Nuoya Chen, Junxian Li, Shaobo Li, and Xiucheng Fan. 2022. A review and prospects of loneliness and consumer decision-making. Foreign Economics & Management 44(11) 29-48. (in Chinese) |
| 40. | Jianxin Liu, Xiucheng Fan, and Chenghu Zhang. 2022. The impact of out-of-stock of new products on consumers’ post-purchase regret. Contemporary Finance & Economics (10) 76-89. (in Chinese) |
| 41. | Jianxin Liu, Xiucheng Fan, and Chenghu Zhang. 2021. The premium effect of the handmade products: Based on a model of multiple mediators. Management Review 33(8) 171-184. (in Chinese) |
| 42. | Jianxin Liu, Xiucheng Fan, and Dongjin Li. 2021. An impact of brand endorser's scandal on consumer brand switch--Based on a model of multiple mediators. Luojia Management Review (2) 80-104. (in Chinese) |
| 43. | Yan Zhang, Zheng Gong, Run Ding, and Xiucheng Fan. 2021. The formation mechanism, inducing factors and mitigation strategies of consumer satiation. Advances in Psychological Science 29(5) 936–950. (in Chinese) |
| 44. | Jianxin Liu, Xiucheng Fan, and Yan Li. 2021. A deferral effect of single-option: A model based on multiple mediators. Journal of Industrial Engineering and Engineering Management 35(3) 1-12. (in Chinese) |
| 45. | Jianxin Liu and Xiucheng Fan. 2021. A compound mechanism underlying the influence of makeup sale of new products on consumer variety-seeking. Journal of Management Science 34(1) 97-112. (in Chinese) |
| 46. | Jing Wang and Xiucheng Fan. 2018. The impacts of two types of social exclusion on creativity: being ignored and being rejected. Business Management Journal (4) 102-117. (in Chinese) |
| 47. | Yanfeng Xu, Xiucheng Fan, and Qianlin Zhu. 2018. Research on influence of China's time-honored brand extension on brand loyalty based on cultural fit. Journal Of Beijing Technology And Business University(Social Sciences) 33(2) 62-72. (in Chinese) |
| 48. | Zhenglin Zhang, Xiucheng Fan, Taiwen Feng, and AiwuCheng. 2017. The research on wechat self-disclosure strategy on customer trust on the perspective of dual process of social influence. Luojia Management Review (4) 127-137. (in Chinese) |
| 49. | Jing Wang and Xiucheng Fan. 2017. The review and prospect of social exclusion and its impact on consumer behavior. Consumer Economics 33(6) 88-95. (in Chinese) |
| 50. | Yanfeng Xu, Xiucheng Fan, and Hengbo Du. 2017. Study on brand extension based on consumer involvement. 山东社会科学 (6) 148-153. (in Chinese) |
| 51. | Ping Wang, Xiucheng Fan, Jianjun Zhang, and Wei Xu. 2017. Influencing factors of consumer－generated advertising authenticity: Based on the attitude change model. Finance and Trade Research (4) 87-100. (in Chinese) |
| 52. | Qiuying Zheng, Tang Yao, Huarui Cao, and Xiucheng Fan. 2017. Hedonic enjoyment or eudaimonia? The experiential value of productive consumption. Advances in Psychological Science 25(2) 191-200. (in Chinese) |
| 53. | Yanfeng Xu and Xiucheng Fan. 2017. Exploring brand image building and communication strategies. Publishing Research (2) 63-66. (in Chinese) |
| 54. | Ping Wang, Wanling Sun, Xiucheng Fan, and Sigen Song. 2016. A literature review of advertising synergy effect and prospects. Foreign Economics & Management 38(11) 14-28. (in Chinese) |
| 55. | Pengyi Shen and Xiucheng Fan. 2016. Research on online retailer's marketing ethics, shopping experience and consumer behavioral intention. Journal of Dalian University of Technology(Social Sciences) 37(3) 70-76. (in Chinese) |
| 56. | Pengyi Shen and Xiucheng Fan. 2016. Online retail enterprises’ social responsibility behavior and consumer response: a moderating model in the Chinese context. China Soft Science (3) 96-106. (in Chinese) |
| 57. | Jinmei Tian, Shangming Xie, Xiucheng Fan, Chenting Su, and Nan Zhou. 2015. Chinese standard for high-star hotels: A case on service management mode of sea view garden hotel. China Management Studies 10(3) 59-75. (in Chinese) |
| 58. | Li Huifan, Xiucheng Fan, Huarui Cao, and Jiangang Du. 2015. The influencing mechanism of referral reward program on referral behavior: From the perspective of conflicts between social norm and market norm. Advances in Psychological Science 23(1) 11-21. (in Chinese) |
| 59. | Xiucheng Fan and Jing Wang. 2014. On motivating customer involvement in service innovation ——Theory, practice implications and case study. China Business and Market 10 79-86. (in Chinese) |
| 60. | Huarui Cao, Weiqiang Du, Tang Yao, and Xiucheng Fan. 2014. The individual psychology and group creation mechanism of customer generated content in consumer-generated media. Advances in Psychological Science 22(5) 746-759. (in Chinese) |
| 61. | Yao Tang, Qiuying Zheng, Qi Qiu, and Xiucheng Fan. 2014. An empirical study on the psychology and behaviors of online tourism consumer participation. Tourism Tribune 29(2) 66-74. (in Chinese) |
| 62. | Qiuying Zheng，Tang Yao，Xiucheng Fan，Lin Mu，Huarui Cao. 2014. A meta-analytic assessment of factors influencing on customer satisfaction-customer loyalty relationship. Management Review 26(2) 111-120. (in Chinese) |
| 63. | Fan, Xiucheng and Yanyan Du. 2012. Customer participation as a double-edged sword - Review on impact of customer participation on value creation. Management Review 24(12) 167-174. (in Chinese) |
| 64. | Fan, Xiucheng and Hui Zhang. 2012. A study of strategies to enhance service brand images: Evidence from the restaurant sector. Contemporary Finance & Economics (3) 63-71. (in Chinese) |
| 65. | Du, Jiangang and Xiucheng Fan. 2012. The impact of face lost on complaint intention under the service failure circumstance. Management Review 24(3) 91-99. (in Chinese) |
| 66. | Du, Jiangang and Xiucheng Fan. 2011. Research on group consumer's psychological interaction process under service failure setting. Journal of Management Sciences in China 14(12) 60-70. (in Chinese) |
| 67. | Chu, Fang, Qiuying Zheng, Tang Yao, Lin Mu, and Xiucheng Fan. 2011. A meta analysis of customer driver firm performance. Modern Management Science (8) 8-10. (in Chinese) |
| 68. | Fan, Xiucheng and Tingting Zhao. 2011. Product recall study from a customer perspective. Shanghai Quality (8) 29-31. (in Chinese) |
| 69. | Fan, Xiucheng and Yanyan Du. 2011. Eservice management from a customer perspective. Communications of the CCF 7(6) 31-34. (in Chinese) |
| 70. | Xiucheng Fan. 2010. Impacts of Shanghai World Expo to the Future Consumption Trend. International Business (6) 44-45. (in Chinese) |
| 71. | Fan, Xiucheng and Yanyan Du. 2010. How does the personality affect customer perception and evaluation of service quality?. China Marketing (6) 43-46. (in Chinese) |
| 72. | Jiangang Du, Xiucheng Fan, Tianjun Feng. 2009. Customer Satisfaction Forming Mechanism in Service Industry in Relationship Marketing Paradigm. Chinese Journal of Management Vol.6(11) 1541-1547. (in Chinese) |
| 73. | Guanglu Shao, Jianzhou Li, Xiucheng Fan. 2009. Psychological Contract, Employee Satisfaction and Turnover Intention: The Moderating Effect of Self-efficacy. Journal of Business Economics Vol.212(6) 29-35. (in Chinese) |
| 74. | Jiangang Du, Xiucheng Fan. 2009. Multiple Emotional Contagions and its Dynamic Impact on Consumer's Negative Emotion under Service Encounters. Acta Psychologica Sinica Vol.41(4) 346-356. (in Chinese) |
| 75. | Xiucheng Fan, Qiuying Zheng, Tang Yao, Lin Mu. 2009. What Kinds of Loyalty are Lead by Satisfaction?. Management World (2) 83-91. (in Chinese) |
| 76. | Xiucheng Fan, Huarui Cao. 2009. An Empirical Study on the Relationship between Service Marketing Management System and Hotels' Performance. Tourism Tribune Vol.24(1) 42-47. (in Chinese) |
| 77. | CAO Hua-rui, FAN Xiu-cheng, Wang Ying. 2008. Effects of Culture on the Relationship between Service Quality and Customer Perceived Value——Based on Meta Analysis. Journal of Shanxi Finance and Economics University vol.30(10) 69-75. (in Chinese) |
| 78. | Jiangang Du, Xiucheng Fan. 2008. The Effect of Emotion on Customers Satisfaction and Behavior in Service Recovery. Journal of Marketing Science Vol.4(2) 68-85. (in Chinese) |
| 79. | Xiucheng Fan, Huarui Cao, Ying Wang. 2008. Service Quality: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Customer Purchase Intention. Journal of Marketing Science Vol.4(2) 1-23. (in Chinese) |
| 80. | YAO Tang, HUANG Wen-bo, Fan Xiucheng. 2008. A Study of Employee Loyalty in Hotels under the Perspective of Internal Marketing. Tourism Tribune Vol.23(5) 62-67. (in Chinese) |
| 81. | YAO Tang, HUANG Wen-bo, Fan Xiucheng. 2008. Study on Employee Loyalty in Service Industry from Organizational Commitment Perspective. Management World (5) 102-114. (in Chinese) |
| 82. | Yang Shuai, Fan Xiucheng. 2008. A Model of Brand Association Structure Based on Relationship Memory Network and Its Application. Marketing Herald (4) 65-68. (in Chinese) |
| 83. | Lu Li, Fan Xiucheng. 2008. Commercial friendships: A New Perspective on Relationship Marketing Research. Economic Management Vol.30(7) 56-59. (in Chinese) |
| 84. | Fan Xiucheng, Ni Yegang. 2008. Exploration into Open and Cross Functional Product Development. Marketing Herald (2) 28-33. (in Chinese) |
| 85. | Fan Xiucheng, Du Jiangang. 2008. An Analysis of Service Loyalty Sourced from Justice and its Driving Factors. Journal of Business Economics Vol.195(1) 45-51. (in Chinese) |
| 86. | DU Jiangang, FAN Xiucheng. 2007. Influence of customers' loss and emotion under circumstances of service failure toward compensation prediction and customers' complaint inclination. Nankai Management Review Vol.10(6) 4－10. (in Chinese) |
| 87. | ZHENG Qiuying, FAN Xiucheng. 2007. Research on strategies of online retail service compensation. Management Review Vol.19(10) 17－23. (in Chinese) |
| 88. | FAN Xiucheng, WANG Ying. 2007. International comparison in production services model selection. International Business and Trade Discovery Vol.23(5) 4－8. (in Chinese) |
| 89. | DU Jiangang, FAN Xiucheng. 2007. A research on experience-based customers satisfaction models: An empirical research on group tours. Management Journal Vol.4(4) 514－520. (in Chinese) |
Conference Proceedings
| 1. | Yongyu Chen, Xiucheng Fan, Tingting Zhao. 2010. The Effects of Unconsciousness and Emotional Labor on Service Quality: A Case of Flight Attendants. Hangzhou, China 138-142. |
| 2. | Xiucheng Fan, Yanyan Du. 2010. How do Consumer Personality Traits Affect Their Perceptions and Evaluations of Service Quality?. Hangzhou, China 148-153. |
| 3. | Lan Xia, Xiucheng Fan. 2008. Who Should Do The Work: The Different Roles Of Customer Participation And Its Impacts On Satisfaction. American Marketing Association 284-291. |
Academic Works
Xiucheng Fan. 2006. Service Management. Nankai University Press, Tianjin.
Papers in Books
Xiucheng Fan, Tianran Wang, and Shiyi Lu.Culture-powered service excellence and leadership: Chinese characteristics.In .The Palgrave Handbook of Service Management.Palgrave Macmillan, Cham,2023.
Translated Works
Xiucheng Fan and Jiangang Du, Marketing Research Essentials, 6th Edition,Beijing,Publishing House of Electronics Industry,2010.04 (in Chinese)
Xianda Guo, Xiongwen Lu, Xiucheng Fan, Service Marketing in Asia(Second Edition) ,Beijing,China Renmin University Press,2007.08 (in Chinese)
Teaching Materials, etc.
Xiucheng Fan, Zhanbo Zhao, Lijin Qiu, Huawei Zhu, and Yi Xie. 2018. Service Marketing. Capital University of Economics and Business Press, Beijing. (in Chinese)
K. Douglas Hoffman, John E.G. Bateson, FAN Xiucheng. 2008. Services Marketing-Concepts, Strategies,& Cases. Peking University Press, Beijing. (in Chinese)
LI Jingtai, BAI Changhong, FAN Xiucheng. 2007. Marketing. Nankai University Press, Tianjin. (in Chinese)
Research Projects
2026.01—2029.12, Principal Investigator, Investigating Service Experience and Optimization Strategies for the Elderly Consumers: A Memory Mechanism -Based Approach, National Natural Science Foundation of China
2019.01—2023.12, Principal Investigator, Underlying Mechanism and Improving Strategies for Consumer Well-being Facing Economic Transformation and Consumption Upgrade-A Perspective of Balancing Hedonic and Eudaimonic Happiness, Major Project of National Natural Science Foundation of China
2013.01—2017.12, Principal Investigator, Research on Theories and Models of Service Value Co-creation from Customer Participation Perspective, Major Project of National Natural Science Foundation of China
2010.01—2012.12, Principal Investigator, Study on the Interaction Mechanism of Customer Participation in Service Value Co-creation, National Natural Science Foundation of China
2010.01—2012.12, Principal Investigator, Research on Product Recall and Supply Chain Quality Management, National Natural Science Foundation of China
2006.01—2008.12, Principal Investigator, Service Recovery from Relationship Perspective, National Science Foundation of China
2003.01—2005.12, Principal Investigator, Customer Relationship Asset: Structure, Measurement and Management, National Science Foundation of China
Academic Posts
2012.06—,Director,China Association for Quality
2010.08—,Committee Member,Science and Education Committee of China Association for Quality
2010.07—,Panelist,Management Science Department, National Nature Science Foundation of China
2009.08—,Vice-Chairman of Marketing Management Committee,Chinese Society for Management Modernization(Chinese Management Association)
2009.06—,Member of the Editorial Review Board,Journal of Global Academy of Marketing Science (JGAMS)
2007.01—,Standing director,China University Marketing Research Institute
2007.01—,Standing director, Vice secretary general, Member of Academic committee,China Marketing Association
2006.01—,Editorial board member,Journal of Marketing Science
2006.01—,Area Editor,China Retail Research Center, Economics & Management School, Tsinghua University
1998.01—,Reviewer,Nankai Business Review
1998.01—,Reviewer,Nankai Business Review
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