Lu Xiongwen
Professor/Dean
Marketing
Journal Papers
| 1. | Yigang Pan, Lefa Teng, Mingyang Yu, Xiongwen Lu, and Dan Huang. 2014. Host-country headquarters of U.S. firms in China: An empirical study. Journal of International Management 20(4) 379–389. |
| 2. | Yigang Pan, Lefa Teng, Atipol Bhanich Supapol, Xiongwen Lu, Dan Huang, and Zhennan Wang. 2014. Firms' FDI ownership: The influence of government ownership and legislative connections. Journal of International Business Studies 45(8) 1029–1043. |
| 3. | Stephanie Lu Wang, Yadong Luo, Xiongwen Lu, Jinyun Sun, and Vladislav Maksimov. 2014. Autonomy delegation to foreign subsidiaries: An enabling mechanism for emerging-market multinationals. Journal of International Business Studies 45(2) 111-130. |
| 4. | Xiaoya Liang, Xiongwen Lu, and Lihua Wang. 2012. Outward internationalization of private enterprises in China: The effect of competitive advantages and disadvantages compared to home market rivals. Journal of World Business 47(1) 134-144. |
| 5. | Guo, Zixiu, Xiongwen Lu, Yuan Li, and Yifan Li. 2011. A framework of students' reasons for using CMC media in learning contexts: A structural approach. Journal of the American Society for Information Science and Technology 62(11) 2182-2200. |
| 6. | Ruby P. Lee, Qimei Chen, and Xiongwen Lu. 2009. In search of platforms to increase market responsiveness: Evidence from foreign subsidiaries. Journal of International Marketing 17(2) 59-73. |
| 7. | Qingyun Jiang, Rongwei Chu, and Xiongwen Lu. 2021. Chinese marketing: how to move from the realm of necessity to the realm of freedom. Journal of Marketing Science 1(1) 43-58. (in Chinese) |
| 8. | Cheng Zhang, Qi Zhang, Furong Wang, Yuxin Chen, and Xiongwen Lu. 2020. Spatial diffusion of service: An empirical study on Shanghai Disneyland. Journal of Management Sciences in China 23(2) 3-16. (in Chinese) |
| 9. | Tianyang Lou, Jun Fan, Xiaoping Lv, Yifan Li, and Xiongwen Lu. 2014. The influence of incentive mechanism of virtual communities on members' motivation of participation, reinforce of diminish?. Journal of Marketing Science 10(3) 99-112. (in Chinese) |
| 10. | Xiao, Li, Xiaoya Liang, and Xiongwen Lu. 2012. A literature review on power research in organizations. Foreign Economics and Management 34(3) 72-80. (in Chinese) |
| 11. | Lu, Xiongwen. 2012. 5 Keywords of marketing in the future. China Management Magazine (1) 36-37. (in Chinese) |
| 12. | Lou, Tianyang, Rongwei Chu, Yifan Li, and Xiongwen Lu. 2011. A literature review study on the psychological mechanisms of virtual community members. Foreign Economics & Management 33(5) 33-40. (in Chinese) |
| 13. | Lu, Xiongwen and Jinyun Sun. 2011. A study on core competence and innovation path---From the perspective of emerging economy. Economic Theory and Business Management (4) 64-71. (in Chinese) |
| 14. | Lou, Tianyang and Xiongwen Lu. 2011. An empirical research on the connected mechanism model between virtual community and its members: From the perspective of identity and bonding. Nankai Business Review 14(2) 14-25. (in Chinese) |
| 15. | Xiongwen Lu. 2010. Shanghai Should Strive to Develop Good Service. International Business & Technology (4) 17-19. (in Chinese) |
| 16. | Tianyang Lou and Xiongwen Lu. 2009. Connected mechanism model between members in virtual community: Based on the perspective of identity and bonding. Journal of Marketing Science 5(3) 50－59. (in Chinese) |
| 17. | Xiongwen Lu and Xiaoya Liang. 2009. Chinese private entrepreneurs' views on social responsibilities. Journal of Economic Management 31(8) 64-68. (in Chinese) |
| 18. | Lu, Xiongwen and Jinyun Sun. 2009. A literature review on firm performance measure. Economic Management Journal 31(Z1) 264-268. (in Chinese) |
| 19. | Xiaoya Liang, Xiongwen Lu. 2009. Market, Opportunity, and Entrepreneurship: A Contingent Resource-based Perspective on Business Model Innovation of Chinese Private Enterprises. Marketing Herald (3) 67-73. (in Chinese) |
| 20. | Xiongwen Lu, Tianyang Lou, Jun Yan. 2009. Business Mode, Value Proposition and Strategic Approach of the B2B Electronic Market. Trade & Economic (4) 41-47. (in Chinese) |
| 21. | Xiongwen Lu, Tianyang Lou, Jun Yan. 2008. A Review of Business Modes, Value Propositions and Strategy Approaches of B2B E-marketplace. R&D Management 20(6) 23-29. (in Chinese) |
| 22. | Yifan Li and Xiongwen Lu. 2007. An empirical study on the participatioin motivation of virtual community members. Nankai Business Review 10(5) 55-60. (in Chinese) |
| 23. | Xiongwen Lu. 2007. Survey of the boards of leading enterprises in China. Directors & Boards (3) 42-43. (in Chinese) |
| 24. | Zhu, Ling, Xiongwen Lu, and Rongwei Chu. 2006. The influences of consumers' personal characteristics and influence of consumer characteristics and ethnocentric tendency on brand origin recognition accuracy: An empirical study on urban Chinese consumers. Journal of Marketing Science 2(4) 8-21. (in Chinese) |
| 25. | Zhenhua Cao, Rongwei Chu, and Xiongwen Lu. 2006. Factors influencing transactional trust under online environment: An empirical research from Taiwan. Nankai Business Review 9(4) 91-95. (in Chinese) |
| 26. | Jiageng Tang, Xiongwen Lu, and Jun Yan. 2006. Comparative study on two E-business models of product purchase through complex decision-making. Marketing Herald (3) 21-24. (in Chinese) |
| 27. | Xiongwen Lu, Hongjie Zhu. 2005. Research on Structure Model and Moderator of Market Orientation: Evidence from Chinese Market. Marketing Herald 11(1) 53-71. (in Chinese) |
| 28. | Xiongwen Lu and Hongjie Zhu. 2005. Impact of interdepartmental coordination and its moderator on corporate performance and future action. Management Review 17(10) 40-45. (in Chinese) |
| 29. | Jiageng Tang, Xiongwen Lu, Jun Yan, and Ya Liu. 2005. The operation performance of FDI in China from Singapore enterprise. Journal of Yunnan University of Finance and Economics 21(5) 4-8. (in Chinese) |
| 30. | Yigang Pan, Xiongwen Lu, and Rongwei Chu. 2005. Building world-class brand: 8R model. Nankai Business Review 8(5) 35-38,47. (in Chinese) |
| 31. | Rongwei Chu, Xiongwen Lu. 2005. Comparisons and implications of E-commerce development in foreign countries. Marketing Herald (4) 18-20. (in Chinese) |
| 32. | Jun Yan and Xiongwen Lu. 2005. Human resource management model of Japanese enterprises in China. Economic Management (15) 80-84. (in Chinese) |
| 33. | Cheng Yuan, Xiongwen Lu, and Ya Liu. 2005. Innovation strategy for the development of Chinese investment banks. R&D Management 28(3) 224-228. (in Chinese) |
| 34. | Hongjie Zhu and Xiongwen Lu. 2005. Research on interdepartmental integration in an immature market. Marketing Herald (1) 42-45. (in Chinese) |
| 35. | Hongjie Zhu and Xiongwen Lu. 2004. An empirical research on marketing orientation in Chinese immature market. Economic Management (24) 86-92. (in Chinese) |
| 36. | Xiongwen Lu, Yanchun He, and Lei Zhou. 2004. Comparative study on evaluation criteria on shopping of urban consumers in China. Marketing Herald (Z1) 31-33. (in Chinese) |
| 37. | WANG Jian, JIANG Qingyun, LU Xiongwen. 2004. A comparative research of employee incentive management of Sino-American and Sino-Japanese corporations. Foreign Economics & Management Vol.26(10) 31-35. (in Chinese) |
| 38. | YANG Wenjie, LU Xiongwen, HUANG Lihua. 2004. Research on the attitude and tendency of buyers on the Internet. Journal of Hefei University of Technology(Natural Science) vol.27(3) 265-268. (in Chinese) |
| 39. | ling Zhu, Sheng Wang, and Xiongwen Lu. 2003. Study on Chinese urban consumers' preference of Chinese and international brands. Management World (9) 233-239. (in Chinese) |
| 40. | Xiongwen Lu. 2001. Current development and future trend of global marketing. Marketing Herald 6(3) 17-19. (in Chinese) |
| 41. | Li Zhuang and Xiongwen Lu. 2000. Employee stock plan versus executives stock plan: From the U.S. to China. Economic Theory and Business Management (3) 11-15. (in Chinese) |
| 42. | Xiongwen Lu, Li Zhuang. 2000. Benefit Analysis of Customer Loyalty. Marketing Herald (1) 30-32. (in Chinese) |
| 43. | Xiongwen Lu. 1996. The value of coupon: Report from America. Marketing Herald (3) 62. (in Chinese) |
| 44. | Xiongwen Lu. 1996. Store will disappear? ---Marketing in information age. Economic Management (9) 56-57. (in Chinese) |
| 45. | Xiongwen Lu. 1996. What multinational corporations bring to our management. Economic Theory and Business Management (5) 34-36. (in Chinese) |
Conference Proceedings
| 1. | Hongjie Zhu and Xiongwen Lu. 2003. Moderator Research on Customer Orientation: Evidences from Chinese Firms. The 3rd Sino-France Economy Forum vol.7 . |
Academic Works
Yujian Wang, Xiongwen Lu, Zhigang Tao, Qingyun Jiang, Qifa Shao, Yimin Sun. 2007. Retaking Economic Center Stage. Shanghai People's Publishing House, Shanghai.
Translated Works
Xiongwen Lu, Qingyun Jiang, Weitao Zhao, Qian Xu, and Mengran Xu, Marketing Management(16th Edition),Beijing,CITIC Press Group,2022.09 (in Chinese)
Xianda Guo, Xiongwen Lu, Xiucheng Fan, Service Marketing in Asia(Second Edition) ,Beijing,China Renmin University Press,2007.08 (in Chinese)
Xiongwen Lu, Li Zhuang, Service Marketing(Third Edition),Beijing,China Renmin University Press,2001.05 (in Chinese)
Teaching Materials, etc.
Christopher Lovelock, Jochen Wirtz, Hean Tat keh, Xiongwen LU. 2005. Services Marketing in Asia, Second Edition. Prentice Hall, Singapore.
Jianji Hu, Xiongwen Lu. 2004. Corporate Strategic Management (3rd Edition). Fudan University Press, Shanghai. (in Chinese)
Research Projects
2019.01—2023.12, Member, Underlying Mechanism and Improving Strategies for Consumer Well-being Facing Economic Transformation and Consumption Upgrade-A Perspective of Balancing Hedonic and Eudaimonic Happiness, Major Project of National Natural Science Foundation of China
2013.01—2013.04, Principal Investigator, Development of Small-and-Medium-Size Private Enterprises: The Evaluation Model for Small-Size Growth Enterprises in Dongguan, Small-and-Medium-Size Enterprises Bureau of Dongguan
2012.06—2012.12, Principal Investigator, Development of Small-and-Medium-Size Private Enterprises: The Evaluation Model for Small-and-Medium-Size Enterprises Growth in Dongguan, Small-and-Medium-Size Enterprises Bureau of Dongguan
2012.06—2012.12, Principal Investigator, Development of Small-and-Medium-Size Private Enterprises: The Growth of Private Enterprises in Dongguan, Small-and-Medium-Size Enterprises Bureau of Dongguan
2011.11—2012.03, Principal Investigator, Industrial Distribution and Investment Guide of Small-and-Medium-Size Private Enterprises in Dongguan: Development of Small-and-Medium-Size Private Enterprises, Small-and-Medium-Size Enterprises Bureau of Dongguan
2011.10—2013.10, Principal Investigator, Research on SME Growth Index, Bank of Communications Co., Ltd
2010.07—2010.08, Principal Investigator, Research on Visitors’ Experience of the United States Pavilion of Shanghai Expo 2010, The United States Pavilion of Shanghai Expo 2010
2010.07—2011.01, Principal Investigator, Research on Customers’ Segments and Service Improvement Strategy, Shanghai Municipal Electric Power Company
2009.01—2012.12, Principal Investigator, Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification, National Natural Science Fund of China
2005.01—2007.12, Member, A Study on the Factors and Modeling on Enterprises' Marketing Ethical Decision-making in Immature Market of China, General Project, National Natural Science Foundation of China
2002.06—2006.05, Principal Investigator, Study on Catching-up Path and Strategy of Internet Marketing in China, Dawn Program of Shanghai Municipal Education Commission
2002.01—2003.12, Principal Investigator, 新经济背景下中国企业网络, 国家教育部霍英东基金
2001.03—2004.12, Principal Investigator, Study on Internet Marketing Strategy of Chinese Enterprises in the Era of New Economy, Excellent Young Scholars Project Granted by Ministry of Education of China
2001.03—2004.12, Principal Investigator, Philosophic Thinking of Internet Marketing Innovation in China and Its Application, Social Science Key Research Project, Fudan University
2000.01—2003.12, Principal Investigator, Study on Dynamics of Consumer Behavior in Immature Market of China and Its Impact on Marketing Innovation, General Project, National Natural Science Foundation of China
1999.01—1999.12, Principal Investigator, Study on Management of Shanghai Overseas State-owned Enterprises, Shanghai Municipal Government Decision-making Advisory Project
1998.02—2001.01, Principal Investigator, Study on Innovation of R&D Organizational Regime of High-tech Companies in China, the 9th Five-Year Plan Project, Ministry of Education of China
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