Dou Yifan

Professor/Vice Department Chair

Information Management and Business Intelligence (IM&BI)

Add: Guoshun Road Siyuan Building Room 602, Siyuan Building

Tel: 25011145(TEL)

E-mail: yfdou@fudan.edu.cn

Research Field: E-Business, Economics of IT, Supply Chain Management

Website:

Teacher information

Achievements in scientific research

Academic activities and community service

Academic Posts

2024.02—,Associate Editor,Management Science

2022.01—,Guest Editor,Management Science

2020.07—,Associate Editor,Information Systems Research

2020.02—,Associate Editor,Journal of Electronic Commerce Research

Case

Yifan Dou，Xu Zhang, Warp Engine: Affordable Digital Avatar for Everyone, , 2023

Chenghong Zhang,Xianghua Lu,Youwei Wang,Yifan Dou,and Cheng Zhang, Releasing the value of data factor, driving enterprise digital transformation, , 2023

Yifan Dou，Xiaoyang Zhang, ChinaScope: Unleashing the Value of Data as a Production Factor, , 2023

Yifan Dou，Chenxi Li, Shenlan: Speedy Delivery of Power Recharging, , 2022

Yifan Dou，Wenyi Yin, Shanghai Data Exchange: Breaching the Bottleneck of Value of Data, , 2021

Yifan Dou，Jia Wang，Shuyang Lin，Yangbo Chen, Winner Technology: Empowering the Digital Transformation at Shopping Centers, , 2021

Yifan Dou，Xiangyu Wu，Yangbo Chen，He Sun, North Valley Research (NVR), , 2021

Yifan Dou，Lihui Ma, Robotechnik Co. Ltd, , 2021

Journal Papers

1.	Haowen Deng, Yifan Dou, Zenan Wu, and Cheng Zhang. 2025. Player-vs.-Player game design and pricing: A tournament design perspective. Information Systems Research 36(3) 1461–1477.

2.	Pengfei Ma, Cheng Zhang, Yifan Dou, and Hong Ling. 2025. As tasty as it looks: Exploring the impact of image aesthetics on food delivery sales. Journal of Electronic Commerce Research 26(2) 117-143.

3.	Xuhong Wang, Yongbo Xiao, and Yifan Dou. 2025. Reselling or hosting? Examining platform’s co-opetition strategy with third-party sellers. International Journal of Production Economics 282 1-13.

4.	Yifan Dou, Xiaoyang Zhang, and D.J. Wu. 2024. Intertemporal price competition in the two-sided market: Reexamining the seesaw principle for startup platforms. Production and Operations Management forthcoming 1-15.

5.	Tian Lu, Xianghua Lu, and Yifan Dou. 2023. The little bid more, the merrier? Quantifying the effects of filler-item recommendations in contingent free shipping. Electronic Commerce Research and Applications 61 1-18.

6.	Hailiang Chen, Yifan Dou, and Yongbo Xiao. 2023. Understanding the role of live streamers in live-streaming e-commerce. Electronic Commerce Research and Applications 59 1-10.

7.	Wei Zhang and Yifan Dou. 2022. Coping with spatial mismatch: subsidy design for electric vehicle and charging markets. Manufacturing & Service Operations Management 24(3) 1595-1610.

8.	Yifan Dou and D. J. Wu. 2021. Platform competition under network effects: piggybacking and optimal subsidization. Information Systems Research 32(3) 820-835.

9.	Lihua Huang, Yifan Dou, Yezheng Liu, Jinzhao Wang, Gang Chen, Xiaoyang Zhang, and Runyin Wang. 2021. Toward a research framework to conceptualize data as a factor of production: The data marketplace perspective. Fundamental Research 1(5) 586-594.

10.	Qifeng Tang, Zhiqing Shao, Lihua Huang, Wenyi Yin, and Yifan Dou. 2020. Identifying influencing factors for data transactions: A case study from Shanghai data exchange. Journal of Systems Science and Systems Engineering 29(6) 697-708.

11.	Jinyang Zheng, Zhengling Qi, Yifan Dou, and Yong Tan. 2019. How mega is the mega? exploring the spillover effects of wechat using graphical model. Information Systems Research 30(4) 1343–1362.

12.	Yifan Dou, Yu Jeffrey Hu, and D. J. Wu. 2017. Selling or leasing? Pricing information goods with depreciation of consumer valuation. Information Systems Research 28(3) 585-602.

13.	Yan Bai, Zhong Yao, and Yifan Dou. 2015. Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com. International Journal of Information Management 35(5) 538–550.

14.	Yifan Dou, Marius F. Niculescu, and D. J. Wu. 2013. Engineering optimal network effects via social media features and seeding in markets for digital goods and services. Information Systems Research 24(1) 164–185.

15.	Shuo Huang, Sven Axsäter, Yifan Dou, and Jian Chen. 2011. A real-time decision rule for an inventory system with committed service time and emergency orders. European Journal of Operational Research 215(1) 70–79.

16.	Jinzhao Wang, Yifan Dou, and Lihua Huang. 2025. Data purchase strategies of competing firms in a single data supplier scenario. Journal of Management Sciences in China 28(4) 47-62. (in Chinese)

17.	Jinzhao Wang, Xiaoyang Zhang, Yifan Dou, and Lihua Huang. 2024. Categorization and pricing of data as a factor of production: An economic model approach. Management Review 36(7) 3-11. (in Chinese)

18.	Jinzhao Wang, Yifan Dou, Lihua Huang, and Gen Li. 2023. Data product pricing: A review of research progress and comparison of pricing methods. Price: Theory & Practice (4) 22-27. (in Chinese)

19.	Siyi Yang and Yifan Dou. 2023. Best deals for livestreaming fans: A negotiation model under the anchor’s reputation concern. Journal of Information Resources Management 13(3) 100-111. (in Chinese)

20.	Xiaoyang Zhang, Yifan Dou, Chenghong Zhang, and Lihua Huang. 2023. Research on the profit sharing mechanisms for federated learning. Frontiers of Science and Technology of Engineering Management 42(2) 1-8. (in Chinese)

21.	Wenyi Yin, Yifan Dou, Qifeng Tang, and Lihua Huang. 2023. Understanding pricing in the data factor market: An exploration study at Shanghai. China Journal of Information Systems 28 84-99. (in Chinese)

22.	Shi Tang and Yifan Dou. 2022. Referal reward strategy of software product considering endogenous network externality. Chinese Journal of Management 19(12) 1828-1846. (in Chinese)

23.	Jun Dai, Yifan Dou, Lihua Huang, and Ruicheng Zhang. 2022. Pricing smart enterprise software: A data-driven upgrading perspective. Journal of Management Sciences in China 25(9) 1-14. (in Chinese)

24.	Lihua Huang, Yifan Dou, Mengke Guo, Qifeng Tang, and Gen Li. 2022. Features and transaction modes of data products in data markets. Big Data Research 8(3) 3-14. (in Chinese)

25.

Lihua Huang, Hailin Zhu, Weihui Liu, Yifan Dou, Jinzhao Wang, Li Cai, Yubo Chen, Xiuwu Liao, Xiaobo Wu, Kang Xie, Qiang Ye, Xi Zhang, and Wenbo Chen. 2021. The firm's digital transformation and management: Toward a research framework and future directions. Journal of Management Sciences in China 24(8) 26-35. (in Chinese)

26.	Dan Zhou, Zhong Yao, and Yifan Dou. 2017. Effects of consumers' budget constraint on the referral reward program. Journal of Management Sciences in China 20(8) 80-92. (in Chinese)

27.	Yifan Dou and Zhong Yao. 2016. Dynamic contract design in the electronic markets under information asymmetry. Chines Journal of Management Science 24(7) 127-134. (in Chinese)

28.	Yifan Dou,and Yan Zhu. 2015. Vertical differentiation and platform competition in two sided markets. Journal of Tsinghua University 55(6) 705-708. (in Chinese)

Conference Proceedings

1.	Yifan Dou and Jian Chen. 2015. Understanding the value of online customer reviews: The channel perspective. 19th Pacific Asia Conference on Information Systems, PACIS 215 Singapore 1-14.

2.	Yifan Dou, D. J. Wu, and Jian Chen. 2012. Platform pricing with strategic buyers. 212 45th Hawaii International Conference on System Sciences Maui, Hawaii 4535-4544.

3.	Yifan Dou, Marius F. Niculescu, and D. J. Wu. 2011. Software adoption under network effects: Optimal seeding, sequencing, and pricing. International Conference on Information Systems 211 Shanghai, China 586-602.

Research Projects

2021.01—2023.12, Co-PI, The Research on Pricing the Data and the Influencing Factor Identification, Shanghai Data Exchange Corp.

2020.11—2021.04, Principal Investigator, Research Project on Smart City Development for CIMC, China International Marine Containers (Group) CO., LTD

2020.08—2020.12, Principal Investigator, Research and Application of Smart Technologies in Transportation of Community Development, IntelliCloud Corporation

2019.10—2022.06, Principal Investigator, Customer Traffic Management and Collaboration Design in the Platform Ecosystem, Shanghai Shuguang Project

2017.10—2019.10, Principal Investigator, User-Purchase Analysis and Product Line Optimization in E-Commerce Platform, Hangzhou ZZ Culture Creation co. LTD

2017.01—2020.12, Principal Investigator, Dynamic Competition and Ecosystem Coordination in Two-sided Markets, National Natural Science Foundation of China

2014.01—2016.12, Principal Investigator, Pricing Information Goods Under the Impacts of Social Networks, National Natural Science Foundation of China

2014.01—2016.12, Member, The Study of Information Diffusion and User Behaviors Evolution in Social Networks, National High-tech R&D Program (863 Program)