Journal Papers
| 1. | Liyin Jin and Yanqun He. 2018. How the frequency and amount of corporate donations affect consumer perception and behavioral responses. Journal of the Academy of Marketing Science 46(6) 1072-1088. |
| 2. | Liyin Jin, Yunhui Huang, and Yanqun He. 2016. When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation. Tourism Management 57 272-285. |
| 3. | Liyin Jin, Bingyan Hu, and Yanqun He. 2014. The recent versus the out-dated: An experimental examination of the time-variant effects of online consumer reviews. Journal of Retailing 90(4) 552-566. |
| 4. | Liyin Jin, Yanqun He, and Ying Zhang. 2014. How power states influence consumers' perceptions of price unfairness. Journal of Consumer Research 40(5) 818-833. |
| 5. | Deqiang Zou, Linyin Jin, Yanqun He and Qian Xu. 2014. The effect of the sense of power on Chinese consumers' Uniqueness-seeking behavior. Journal of International Consumer Marketing 26(1) 14-28. |
| 6. | Liyin Jin, Yanqun He, Deqiang Zou, and Qian Xu. 2013. How affirmational versus negational identification frames influence uniqueness-seeking behavior. Psychology and Marketing 30(10) 891-902. |
| 7. | Liyin Jin and Yanqun He. 2013. Designing service guarantees with construal fit: Effects of temporal distance on consumer responses to service guarantees. Journal of Service Research 16(2) 202-215. |
| 8. | Lingjing Zhan and Yanqun He. 2012. Understanding luxury consumption in China: Consumer perceptions of best-known brands. Journal of Business Research 65(10) 1452-1460. |
| 9. | Jin, Liyin, Yanqun He, and Haiyan Song. 2012. Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists' choice of package-tour services. Tourism Management 33(2) 266-275. |
| 10. | Yanqun He, Deqiang Zou, and Liyin Jin. 2010. Exploiting the Goldmine: A Lifestyle Analysis of Affluent Chinese Consumers. Journal of Consumer Marketing 27(7) 615-628. |
| 11. | Yanqun He,Haiyan Song. 2009. A Mediation Model of Tourists'Repurchase Intentions for Packaged Tour Services. Journal of Travel Research vol.47(3) 317-331. |
| 12. | Yanqun He, Shuk-Man Cheung, Siu-Keung Tse. 2009. The Role of Switching Costs on Service Loyalty: A Canonical Correlation Analysis. Journal of Chinese Entrepreneurship 1(2) 154-164. |
| 13. | Yanqun He, Lai K.Chan, Siu-Keung Tse. 2008. From consumer satisfaction to repurchase intention: The role of price tolerance in a competitive service market. Total Quality Management(TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE ) vol.19(9) 949-961. |
| 14. | He Yanqun, Lai K. Chan and Minglu Wu. 2007. Balancing Productivity and Consumer Satisfaction for Profitability: Statistical and Fuzzy Regression Approaches. European Journal of Operational Research vol.176(1) 252-263. |
| 15. | Zhang Quan, Jason C. H. Chen, Yanqun He, Jian Ma and Duanming Zhou. 2003. Multiple Attribute Decision Making: Approach Integrating Subjective and Objective Information. International Journal of Manufacturing Technology and Management vol.5(4) 338-361. |
| 16. | Yanqun He. 2009. Marketing Communication in Recession. Enterprise Management (2) 15-16. (in Chinese) |
| 17. | Yanqun He. 2008. A Mediation Model of Price Increase/Decrease Tolerance on Repurchase Intentions. Journal of Marketing Science Vol.4(4) 56-62. (in Chinese) |
Conference Proceedings
| 1. | Yanqun He, Lai K. Chan and S. K. Tse. 2005. Securing Price Competitiveness through Consumer Satisfaction in Competitive Service Markets. . |
| 2. | Yanqun He. 2008. The Impact of Customer Satisfaction on Price Tolerance: an Empirical Analysis based on Hong Kong Telecommunication Industry. Proceedings of 28 JMS Annual Conference and Doctoral Consortium of Chinese Marketing 587-593. (in Chinese) |
Research Projects
2018.07—2021.07, Principal Investigator, How Consumer Power States Influence Donation-Based Promotions, Ministry of Education of China, Humanities and Social Sciences Fund
2016.09—2018.10, Principal Investigator, The Influence of Power States on Creative Consumption Behavior—A Perspective from Constrained Mindset, Shanghai Philosophy and Social Science Planning Office
2010.01—2012.12, Member, Study on the Interaction Mechanism of Customer Participation in Service Value Co-creation, National Natural Science Foundation of China
2010.01—2012.12, Member, Consumer Decision Making of Product Configuration in Customization Context: Psychological Mechanism and Management Strategy , National Natural Science Foundation of China
2009.09—2011.08, Member, Design of Service Guarantee and Its Effectiveness: Consumer Response Perspective, General Project Supported by Shanghai Philosophy and Social Science Planning Office
2009.09—2011.12, Principal Investigator, User Interactions in Virtual Communities—Perspectives from Social Identity Theory, National Social Science Foundation of China
2009.01—2012.12, Member, Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification, National Nature Science Research Grant
2008.09—2011.08, Member, Assessing Competitiveness using Tourism Satisfaction Index, The Hong Kong Polytechnic University Niche Area Research Funding Scheme
Journal Papers
| 1. | Liyin Jin and Yanqun He. 2018. How the frequency and amount of corporate donations affect consumer perception and behavioral responses. Journal of the Academy of Marketing Science 46(6) 1072-1088. |
| 2. | Liyin Jin, Yunhui Huang, and Yanqun He. 2016. When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation. Tourism Management 57 272-285. |
| 3. | Liyin Jin, Bingyan Hu, and Yanqun He. 2014. The recent versus the out-dated: An experimental examination of the time-variant effects of online consumer reviews. Journal of Retailing 90(4) 552-566. |
| 4. | Liyin Jin, Yanqun He, and Ying Zhang. 2014. How power states influence consumers' perceptions of price unfairness. Journal of Consumer Research 40(5) 818-833. |
| 5. | Deqiang Zou, Linyin Jin, Yanqun He and Qian Xu. 2014. The effect of the sense of power on Chinese consumers' Uniqueness-seeking behavior. Journal of International Consumer Marketing 26(1) 14-28. |
| 6. | Liyin Jin, Yanqun He, Deqiang Zou, and Qian Xu. 2013. How affirmational versus negational identification frames influence uniqueness-seeking behavior. Psychology and Marketing 30(10) 891-902. |
| 7. | Liyin Jin and Yanqun He. 2013. Designing service guarantees with construal fit: Effects of temporal distance on consumer responses to service guarantees. Journal of Service Research 16(2) 202-215. |
| 8. | Lingjing Zhan and Yanqun He. 2012. Understanding luxury consumption in China: Consumer perceptions of best-known brands. Journal of Business Research 65(10) 1452-1460. |
| 9. | Jin, Liyin, Yanqun He, and Haiyan Song. 2012. Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists' choice of package-tour services. Tourism Management 33(2) 266-275. |
| 10. | Yanqun He, Deqiang Zou, and Liyin Jin. 2010. Exploiting the Goldmine: A Lifestyle Analysis of Affluent Chinese Consumers. Journal of Consumer Marketing 27(7) 615-628. |
| 11. | Yanqun He,Haiyan Song. 2009. A Mediation Model of Tourists'Repurchase Intentions for Packaged Tour Services. Journal of Travel Research vol.47(3) 317-331. |
| 12. | Yanqun He, Shuk-Man Cheung, Siu-Keung Tse. 2009. The Role of Switching Costs on Service Loyalty: A Canonical Correlation Analysis. Journal of Chinese Entrepreneurship 1(2) 154-164. |
| 13. | Yanqun He, Lai K.Chan, Siu-Keung Tse. 2008. From consumer satisfaction to repurchase intention: The role of price tolerance in a competitive service market. Total Quality Management(TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE ) vol.19(9) 949-961. |
| 14. | He Yanqun, Lai K. Chan and Minglu Wu. 2007. Balancing Productivity and Consumer Satisfaction for Profitability: Statistical and Fuzzy Regression Approaches. European Journal of Operational Research vol.176(1) 252-263. |
| 15. | Zhang Quan, Jason C. H. Chen, Yanqun He, Jian Ma and Duanming Zhou. 2003. Multiple Attribute Decision Making: Approach Integrating Subjective and Objective Information. International Journal of Manufacturing Technology and Management vol.5(4) 338-361. |
| 16. | Yanqun He. 2009. Marketing Communication in Recession. Enterprise Management (2) 15-16. (in Chinese) |
| 17. | Yanqun He. 2008. A Mediation Model of Price Increase/Decrease Tolerance on Repurchase Intentions. Journal of Marketing Science Vol.4(4) 56-62. (in Chinese) |
Conference Proceedings
| 1. | Yanqun He, Lai K. Chan and S. K. Tse. 2005. Securing Price Competitiveness through Consumer Satisfaction in Competitive Service Markets. . |
| 2. | Yanqun He. 2008. The Impact of Customer Satisfaction on Price Tolerance: an Empirical Analysis based on Hong Kong Telecommunication Industry. Proceedings of 28 JMS Annual Conference and Doctoral Consortium of Chinese Marketing 587-593. (in Chinese) |
Research Projects
2018.07—2021.07, Principal Investigator, How Consumer Power States Influence Donation-Based Promotions, Ministry of Education of China, Humanities and Social Sciences Fund
2016.09—2018.10, Principal Investigator, The Influence of Power States on Creative Consumption Behavior—A Perspective from Constrained Mindset, Shanghai Philosophy and Social Science Planning Office
2010.01—2012.12, Member, Study on the Interaction Mechanism of Customer Participation in Service Value Co-creation, National Natural Science Foundation of China
2010.01—2012.12, Member, Consumer Decision Making of Product Configuration in Customization Context: Psychological Mechanism and Management Strategy , National Natural Science Foundation of China
2009.09—2011.08, Member, Design of Service Guarantee and Its Effectiveness: Consumer Response Perspective, General Project Supported by Shanghai Philosophy and Social Science Planning Office
2009.09—2011.12, Principal Investigator, User Interactions in Virtual Communities—Perspectives from Social Identity Theory, National Social Science Foundation of China
2009.01—2012.12, Member, Research on the Chinese Urban Consumer Behavior - Exploration from the Perspectives of Social Identity and Social Identification, National Nature Science Research Grant
2008.09—2011.08, Member, Assessing Competitiveness using Tourism Satisfaction Index, The Hong Kong Polytechnic University Niche Area Research Funding Scheme
Academic Posts
2008.01—,Member of Editorial Advisory Board,Journal of Chinese Entrepreneurship
Case
Yanqun He，Huaying Yang, NaiveBlue: The Legend of Tiny Photos, , 2021
John Deighton, Leora Kornfeld, Yanqun He, and Qing, Herborist, , 2011
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