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    Xu Mengran

    Associate Professor

    Marketing

    Add: Guoshun Road Siyuan Building Room 613, Siyuan Building

    Tel: 25011199(TEL)

    E-mail: xumengran@fudan.edu.cn

    Research Field: Consumer Behavior, Attitudes and Persuasion, Consumer Decision-Making, Online Word-of Mouth Behavior, Brand Loyalty

    Website:

    Teacher information
    Achievements in scientific research
    Academic activities and community service

    Journal Papers


    1.Mengran Xu and Richard E. Petty. 2025. Using two-sided messages to facilitate misinformation correction for strongly held beliefs. Journal of Experimental Social Psychology 121 1-9.  



    2.Mengran Xu and Richard E. Petty. 2025. Using two-sided messages to combat misinformation: An overview. Behavioral Science & Policy 11(1) 1-8.  



    3.Mengran Xu and Richard E. Petty. 2025. Order matters when using two-sided messages to influence morally based attitudes. Personality and Social Psychology Bulletin 51(8) 1456-1471.  



    4.Mengran Xu and Richard E. Petty. 2024. Two-sided messages promote openness for a variety of deeply entrenched attitudes. Personality and Social Psychology Bulletin. 50(2) 215–231.  



    5.Mengran Xu and Duane T. Wegener. 2024. Persuasive benefits of self-generated arguments: Moderation and mechanism. Social Psychological and Personality Science 15(1) 60–69.  



    6.Mengran Xu, Rebecca Walker Reczek, and Richard E. Petty. 2023. Need to evaluate as a predictor of creating and seeking online word of mouth. Marketing Letters 34(4) 697-712.  



    7.Mengran Xu and Richard E. Petty. 2022. Two-sided messages promote openness for morally based attitudes. Personality and Social Psychology Bulletin 48(8) 1151-1166.  



    8.Mark W. Susmann, Mengran Xu, Jason K. Clark, Laura E. Wallace, Kevin L. Blankenship, Aviva Z. Philipp-Muller, Andrew Luttrell, Duane T. Wegener, and Richard E. Petty. 2022. Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model. European Review of Social Psychology 33(2) 323-359.  



    9.Mengran Xu, Richard E. Petty, Nicholas Wright, and Pablo Briñol. 2021. Individual differences in three aspects of evaluation: the motives to have, learn, and express attitudes. Journal of Personality and Social Psychology 121(2) 257–284.  



    10.Mengran Xu , Pablo Briñol, Jeremy D. Gretton, Zakary L. Tormala, Derek D. Rucker, and Richard E. Petty. 2020. Individual differences in attitude consistency over time: The Personal Attitude Stability Scale. Personality and Social Psychology Bulletin 46(10) 1507-1519.  



    11.Andrew Luttrell, Richard E. Petty, and Mengran Xu. 2017. Replicating and fixing failed replications: The case of need for cognition and argument quality. Journal of Experimental Social Psychology 69 178-183.  


    Papers in Books

    Joseph J. Siev, Mengran Xu, Andrew Luttrell, and Richard E. Petty.The role of attitude strength in addressing the COVID-19 pandemic.In .The Social Science of the COVID-19 Pandemic.Oxford University Press,2024. 

    Translated Works

    Xiongwen Lu, Qingyun Jiang, Weitao Zhao, Qian Xu, and Mengran Xu, Marketing Management(16th Edition),Beijing,CITIC Press Group,2022.09 (in Chinese)

    Research Projects

    2025.01—2029.12, Member, Research on Innovation and Application of AI Marketing Technology: The Perspective of Creation Capability of AI, National Natural Science Foundation of China

    2024.09—2027.08, Member, Understanding Extreme Attitudes, Behaviors, and Persuasive Messages, Templeton World Charity Foundation

    2024.01—2027.12, Member, The Dynamic Influence of Consumer Motivational Factors on the Sustainable Consumption Journey, National Natural Science Foundation of China

    2024.01—2026.12, Principal Investigator, Persuasive Message Design to Encourage Competitors’ Consumers to Engage in Brand Switching Behaviors, National Natural Science Foundation of China


    Journal Papers


    1.Mengran Xu and Richard E. Petty. 2025. Using two-sided messages to facilitate misinformation correction for strongly held beliefs. Journal of Experimental Social Psychology 121 1-9.  



    2.Mengran Xu and Richard E. Petty. 2025. Using two-sided messages to combat misinformation: An overview. Behavioral Science & Policy 11(1) 1-8.  



    3.Mengran Xu and Richard E. Petty. 2025. Order matters when using two-sided messages to influence morally based attitudes. Personality and Social Psychology Bulletin 51(8) 1456-1471.  



    4.Mengran Xu and Richard E. Petty. 2024. Two-sided messages promote openness for a variety of deeply entrenched attitudes. Personality and Social Psychology Bulletin. 50(2) 215–231.  



    5.Mengran Xu and Duane T. Wegener. 2024. Persuasive benefits of self-generated arguments: Moderation and mechanism. Social Psychological and Personality Science 15(1) 60–69.  



    6.Mengran Xu, Rebecca Walker Reczek, and Richard E. Petty. 2023. Need to evaluate as a predictor of creating and seeking online word of mouth. Marketing Letters 34(4) 697-712.  



    7.Mengran Xu and Richard E. Petty. 2022. Two-sided messages promote openness for morally based attitudes. Personality and Social Psychology Bulletin 48(8) 1151-1166.  



    8.Mark W. Susmann, Mengran Xu, Jason K. Clark, Laura E. Wallace, Kevin L. Blankenship, Aviva Z. Philipp-Muller, Andrew Luttrell, Duane T. Wegener, and Richard E. Petty. 2022. Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model. European Review of Social Psychology 33(2) 323-359.  



    9.Mengran Xu, Richard E. Petty, Nicholas Wright, and Pablo Briñol. 2021. Individual differences in three aspects of evaluation: the motives to have, learn, and express attitudes. Journal of Personality and Social Psychology 121(2) 257–284.  



    10.Mengran Xu , Pablo Briñol, Jeremy D. Gretton, Zakary L. Tormala, Derek D. Rucker, and Richard E. Petty. 2020. Individual differences in attitude consistency over time: The Personal Attitude Stability Scale. Personality and Social Psychology Bulletin 46(10) 1507-1519.  



    11.Andrew Luttrell, Richard E. Petty, and Mengran Xu. 2017. Replicating and fixing failed replications: The case of need for cognition and argument quality. Journal of Experimental Social Psychology 69 178-183.  


    Papers in Books

    Joseph J. Siev, Mengran Xu, Andrew Luttrell, and Richard E. Petty.The role of attitude strength in addressing the COVID-19 pandemic.In .The Social Science of the COVID-19 Pandemic.Oxford University Press,2024. 

    Translated Works

    Xiongwen Lu, Qingyun Jiang, Weitao Zhao, Qian Xu, and Mengran Xu, Marketing Management(16th Edition),Beijing,CITIC Press Group,2022.09 (in Chinese)

    Research Projects

    2025.01—2029.12, Member, Research on Innovation and Application of AI Marketing Technology: The Perspective of Creation Capability of AI, National Natural Science Foundation of China

    2024.09—2027.08, Member, Understanding Extreme Attitudes, Behaviors, and Persuasive Messages, Templeton World Charity Foundation

    2024.01—2027.12, Member, The Dynamic Influence of Consumer Motivational Factors on the Sustainable Consumption Journey, National Natural Science Foundation of China

    2024.01—2026.12, Principal Investigator, Persuasive Message Design to Encourage Competitors’ Consumers to Engage in Brand Switching Behaviors, National Natural Science Foundation of China


    Academic Conferences

    2025.02, Society for Consumer Psychology Annual Conference, Las Vegas, NV, USA

    Case

    许梦然，金立印，张洁友，沈梦媛, 蔚来：开创电动汽车BaaS模式, , 2024

    Mengran Xu，Shiyao Zhang，Yangbo Chen, OATLY: The Journey from B2B to B2C, , 2023

    Mengran Xu，Xiangling Tian，Jiaping Yu, Chong Hui Han Tang: Chinas First Hanfu Store, , 2023