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管科系系列讲座第162期预告

时间：2016年5月31日（周二）13:30

地点：思源楼524室

主持人: 吴肖乐副教授

演讲嘉宾：Baojun Jiang, Olin Business School, Washington University

 

Title：Effect of product sharing on production capacity in a distribution channel

Abstract：Consumers often buy and own products but do not fully utilize them. In recent years, collaborative consumption among consumers has become very prevalent in the economy. A product owner’s self-use values can differ over time, and in a period of low self-use value, she may rent out her purchased product in a product-sharing market. This paper develops an analytical framework to study the effects of product sharing among consumers in a distribution channel, where the upstream manufacturer needs to build its production capacity before the product can be produced and sold. Our analysis reveals that, interestingly, product sharing will lead to an increase in the manufacturer’s capacity and higher unit sales by the retailer when production capacity is relatively costly to build, in which case the consumer surplus and the social welfare will increase. In addition, product sharing among consumers tends to increase the retailer’s share of the total gross profit margin in the channel, and is more likely to benefit the retailer than the manufacturer.

 

管理科学系

2016-5-24