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【新闻】3月6日聚劲论坛-China: Connection, Culture, Creators

 

Guest Speaker: Miguel Mckelvey

Co-founder and Chief Culture Officer of WeWork

WeWork联合创始人、首席文化官

With a great honor, we have a fireside chat with Mr. Miguel Mckelvey, Co-founder and Chief Culture Officer of WeWork, to have a fireside chat in Fudan MBA Join Forum this Monday, March 06, 2018.

 

本期聚劲论坛有幸请来全球领先的办公空间、互动社区及服务提供商WeWork的两位创始人之一Mr. Miguel Mckelvey,并且用围炉谈话的形式拉近观众与嘉宾之间的距离,希望观众能从多维度了解Miguel。

 

 

 

 

 

Establishment of WeWork

WeWork的创立

 

WeWork was established 8 years ago in New York City, as a platform for creators that is empowered by their global platform where they provide over 220,000 members globally with space, community, and services through both physical and virtual offerings. Growing from a single location, WeWork has grown into 230 physical locations in 77 cities and 22 countries around the world. At the early stage of their first company called Green Desk, there was one thing that they had an internet problem back in the day and their members actually came out from their offices and this led to conversations in the open area. Two co-founders actually found it was exciting to feel the buzz and vibe of people sharing resources and interacting rightt. By creating an atmosphere encouraging people to communicate and work with each other, WeWork not only provide a physical space, but are actually redefining success as measured by personal fulfillment.

 

WeWork正式成立于8年前的美国纽约,作为创造者平台在全球范围已经为超过22万会员提供空间、社区和服务,并在全球22个国家,77座城市拥有230个办公场所。在第一次创业初期,两位创始人碰到网络问题,同一屋檐下的另一家公司在公共开放区成功解决了问题,如此活跃互动的氛围下分享资源让两位创始人深受启发,随即WeWork诞生了。

 

 

Connection联结

科技诚可贵,线下价更高

 

It's a known fact that technology is playing an increasingly dominant role in today's age. Either we fear it or embrace it. At WeWork, they infuse technology into many facets - from operations to data analysis - such real time data in turn helps them better understand their members and community alike in improving our offerings. Miguel doesn't think technology is an orthodox. People aren't engaging with each other like we used to. As humans, we are social creatures, we should be talking to each other. That leads to WeWork's community concept. They want their members to put down their phones, computers, come out to open area, and have a coffee or beer together. Their aim is to revive that human spark with each other that's now lost and they are redefining how a company's culture should be built. Technology, design, architect, events, all of what they are doing only serves one purpose, that is to get people together, connect with each other and learn from each other. These are WeWork's tools, and they will leverage these tools to build a better culture for our members.

 

无论喜恶,科技在当下都愈发重要。从社区经营到数据分析,科技渗透在WeWork的方方面面。WeWork利用这些数据以更好的理解用户和社区状态,从而改善服务。但Miguel不认为这是正解,科技让人与人之间的交流大不如前,有悖于社会人面对面交流的需求。WeWork社区理念由此诞生。他们希望看到会员们放下手机、电脑,簇拥在开放的空间中,尝口咖啡、酌杯小酒。他们希望能重燃人与人之间消失的火花,重塑正确的企业文化。WeWork动用科技、设计、建筑、活动只为一个目标,那就是让人们联结在一起, 分享喜乐学习, 为每一位会员创造更好的文化体验。

 

 

 

Culture文化

要畅享生活,不疲于生存

Culture is the energy that surrounds us every day - it shapes who we are and how we work. To put it simply, it's more of an effect and output and it's not something that results from solely amenities like free lunch, football tables, and on-site massages, but primarily from inputs that are deeper and more profound. People's vision is to innovate across all dimensions of the Culture OS to help make WeWork and their member businesses the best possible places for people to make a life, and not just a living. Definitely, these enterprises have their own culture, but what WeWork is doing is helping them further enriching their culture and injecting more fresh passion, innovation and creation. If you look at the main force of current enterprise members, those millennials are now the driving force of this age. They are actually driving the growth of the company and at same time growing themselves as well. What WeWork is doing is humanizing the community that people work, play and live in. No matter a startups, SME or Fortune 500 companies, having a strong employee force that is happy will reflect in any company's success.

 

文化,决定一个人的言行举止和工作模式,是弥漫在我们日常行为中的能量。简言之,文化不仅是一种表象结果,绝对不是由一些诸如免费午餐、足球机和网页信息带来的单纯的快乐而产生,而更多的是从更深层,更深远的内心所映射出的。WeWork从多维度文化办公的角度去打造社区,会员的办公场所,以求让人们开创生活,而不是仅仅为了生存。确切的说,企业家们本身都有自己的企业文化,WeWork致力于丰富他们的企业文化,并为其不断注入热情、变革和创新。纵观当今企业家们,不难发现,千禧一代(也称Y世代,普遍指生于1980至2000年的一代年轻人)已经成为主力军。WeWork致力于在人们生活、工作、娱乐中注入社区文化。无论是对于初创企业,中小企业或者是世界500强,员工身上所体现的幸福感能折射出该企业成功与否。

 

Creators创造者

跳出舒适圈,不走寻常路

Anyone who has a new idea, who is trying to make a difference in the community, society can all be called creator, even is a mother who makes a new dish. All of us are creator. You don't need to be an artist, or a scientist to be called creator. WeWork wants to encourage people to stay creative and innovative, to reimagine, reshape, and re-humanize the architecture of people's space, buildings, and cities to support, at the same time, creating innovative culture and encouraging human connection and creativity. China is a country of creators, amazing creatives stuffs keep rising up from this country. There are so many great companies and creators, mobile payment, high-speed train, sharing bicycle, AI, VR, very impressive. Miguel knows Chinese government is also encouraging its people to be creative and focus on the development of new economy that is actually driven by creation and innovation. Miguel is excited for them to continue boosting this transformation in the local Chinese ecosystem. That's also the reason why WeWork bring Creator Awards to China this year. They want to help Chinese creators with their network and resources.

 

 

创造者的定义非常广泛,任何有新思想,试图改变社区或世界一点点的人都能称之为创造者。基本所有人都能是创造者,甚至是母亲制作出的一道新式菜,完全不需要一定是艺术家、科学家才行。我们需要鼓励人们保持创新和变革的意识,并且重设、重塑、重新改造周围的环境、大厦、甚至是城市的时候,也正是在变革文化、鼓舞人们联结和创造。Miguel认为中国是一个充满创造者的国家,无数极具创造精神的员工日益剧增。这里有太多成功的企业和令人记忆犹新的领域,比如移动支付、高铁、共享单车、人工智能、虚拟现实增强。中国政府也很鼓励人民创业和聚焦在新经济模式,这也是创造和变革的力量。Miguel为中国当地生态圈不断地推进如此变革而感到由衷的喜悦。这也是为什么WeWork今年将创造者大赛放到中国举办的原因之一,希望利用他们的资源帮助更多的中国创造者们。

Q
A
&

Q1: Why all the pets in WeWork are dogs and no cats?

Miguel:We also welcome cats, but may be they prefer outdoors, just like your college cats.

Q2: Besides 8 working hours, how WeWork connect members in other ways?

Miguel:We are looking for a more profound relationship among members, such as fitness, music, theme events. And there is a summer camp, which gathers our employees and member to have annual revel.

Q3:Are you a thrill seeker or do you think it is necessary for a creator?

Miguel:no, but yes. I will not do crazy things, but I like to put myself into an uncomfortable place, like this event. I do not know what the situation will be, I do not know that you audience will be nice to me. That's also terrify and thrill.

Q4: How does WeWork make money? Why are you interested in NGO?

Miguel:Our model is very simple, just for the membership, not yet for the investment. We are focusing on serving our members right now. And NGO is like any other business, they need place to work and employees to organize the working process.

 

As a recession baby, WeWork is the world's leading company in the sharing economy, a unicorn company rising in the VUCA era and also the tendency of future community. Work now no longer is confined to just being in your own cubicle, but more of casting a wider net through also including more open lines of communication with your colleagues and community. To be a creator in your daily life, enrich our culture and connecting people faster than ever.

Q
A
&

 

本次活动座无虚席,现场观众反响热烈。在现场问答环节中也不断有高质量和妙趣横生的提问:

 

观众1:除了工作的8小时,WeWork是怎样将会员联结起来?

Miguel:健身、音乐,当然我们每周还会有不同的主题活动。最近还有我们的夏令营计划,集结全球员工和会员一起住帐篷畅玩。

观众2:你是thrill seeker或者你认为创造者的必要条件吗?

Miguel:是又不是。我不会飙车,但是我会将自己放在不舒服区(跳出舒适圈),就像这次活动是我在中国大学第一次做,有很多不确定性,也不知道你们观众会不会手下留情。

观众3:你们的盈利模式是什么?你们又为什么会关注非盈利组织?

Miguel:各种等级的会员费是我们现在的盈利模式,投资还未在我们的模式中。NGO虽然是非盈利,但仍然需要正常的办公地点,我们非常欢迎他们,他们和我们的会员毫无差别。

 

在金融危机下诞生的Wework,是共享经济的佼佼者,是VUCA时代产生的独角兽企业,也是未来社会的趋势。我们已经不能再狭隘地认为工作是一个萝卜蹲的坑的大小,她是一张网,布满与同事和社区联系的一张大网,勇作创造者,打造人文化,将人与人之间更紧密地联结在一起。

 

 

特约主持及撰稿人:2017级MBA 赵琳

 

关于我们

        复旦“聚劲论坛”(Fudan Join Forum)是由复旦MBA学生在复旦大学管理学院的支持下发起和组织的高层次国际商业论坛。这是国内第一个由MBA学生自主发起和组织、并按市场方式运作的高层次商业论坛,自99年成立至今为止已有18年的历史。  

        “聚劲论坛”致力于为MBA学生创造一个与全球最杰出的企业家及国际知名企业的高级经理人面对面交流的平台,使他们能够吸纳企业家的经营智慧,从真实的企业案例中丰富他们的管理知识,拓宽他们的商业视野。同时“聚劲论坛”也为企业家及高级经理人提供了一个传播经营管理理念及展示企业家风范的舞台。

思无界,汇聚各界精英;

学无涯,共享思维盛筵。

 

 


 


版权所属:复旦大学管理学院