现代产业经济学系列讲座第178期

主题：Personalized Pricing with Superior Preference Information and The Role of List Pricing

时间: 2019年9月24日（周二）14:00-15:30

地点：复旦大学管理学院史带楼303室

主讲人:  Zibin Xu 上海交通大学安泰经济与管理学院 助理教授

主持人: 从佳佳 复旦大学管理学院产经系 助理教授

摘要：We examine the implications of superior preference information on first-degree price discrimination. This situation arises when consumers have imperfect knowledge of their reservation values, whereas data aggregation enables the firm to have superior, or more accurate, preference information. We find that list pricing is essential to alleviate consumers’ suspicions of being tricked into overpaying. However, alleviating these suspicions prevents the firm from appropriating the entire consumer surplus, even though it is the most profitable personalized pricing scheme. Our results also suggest that the firm with a stronger informational advantage is not necessarily more profitable. In addition, some consumers may be strictly better off from personalized pricing.

主讲人简介：Zibin Xu is Assistant Professor of Marketing at Shanghai Jiao-Tong University. He obtained a Ph.D. in business administration from University of Southern California, a M.S. in statistics from University of Missouri-Kansas City, and a B.S. in computational science from Wuhan University. He studies pricing and communication strategies, superior information and consumer privacy, deliberation and preference matching mechanisms. He is also interested in digital platform management and price regulations. His research has appeared in Marketing Science and IEEE Transactions Engineering Management.