市场营销学系学术讲座

时间：2023年10月12日（周四）09:00-11:00

地点：思源教授楼624室

主题：Heterogeneous Complementarity and Team Design:The Case of Real Estate Agents

主讲人：楚军红，香港大学商学院教授

主持人：殷云露，复旦大学管理学院青年副研究员

摘要:

Workers often have unobserved characteristics, e.g., soft skills, that are important for teamwork. In this paper, we formulate and estimate a model of teamwork that imposes no functional form restrictions on the complementarity between different unobserved types of workers. Our modeling approach, which builds on stochastic block models in statistics (e.g., Bickel et al., 2013) and the econometric framework developed by Bonhomme (2021), can quantify individual contributions when only teams' outputs are observed. We apply our model to data from a leading Chinese real estate company; the data contain the complete history of team assignments, team performances, and detailed property characteristics. We find that complementarity between different team members is heterogeneous, which is hard to capture with commonly used production function forms. Workers whose solo performance is at the intermediate level complement all other types of workers the most. The best solo-performing workers, however, are not the best team players. Our findings suggest that firms can improve productivity by redesigning teams without incurring additional hiring costs. We use counterfactual experiments to restructure teams based on the uncovered type complementarity and find that overall team output improves by as high as 28.4%.

主讲人简介：

楚军红博士，香港大学商学院教授。1991年获北京大学经济学学士学位，1996年获北京大学法学博士学位，1996-2001年任教于北京大学，为助理教授和副教授，期间1998-1999年为哈佛大学访问学者。2006年获芝加哥大学MBA和工商管理博士学位，同年开始任职于新加坡国立大学，期间于2012-13年在密歇根大学访问一年。2022年8月开始任职香港大学。

主要从事市场营销的定量研究，研究领域包括平台经济和共享经济、网络经济、大数据与市场营销、电子商务等，在国际顶尖期刊发表论文20余篇，2011年荣获美国营销研究院(Marketing Science Institute) “年轻学者奖” (此奖为美国营销学界最高奖项)，并获得多个其它奖项。曾经与多家企业合作研究，包括阿里巴巴、滴滴出行、链家、金域检验、康福出租车、天方达医疗科技、康康体检、Lazada、SEA(冬海)、胜达城等，并为新加坡总理办公室、新加坡海关、新加坡生产力中心(Singapore Productivity Centre)、美银美林(Bank of America Merrill Lynch)、新加坡航空公司、新加坡樟宜机场等提供政策咨询。请访问www.chujunhong.com 了解更多信息。